The Official VisionWeb Blog

On top of being a healthcare facility for your patients, we know that your practice is also a small business where frame sales are a big source of revenue. When your patients come in for their annual exam, you would like to see most of them filling their prescription at your practice.

Unfortunately, with the rise of online retailers, a lot of practices can become a showroom for their patients. Showrooming occurs when patients try on the selection of frames available in your practice, then buy the product online. However, there are subtle ways to prevent showrooming at your practice and increase your frame sales. Read these key tips for ECPs to see how.

If your practice is experiencing a low optical capture rate, it could be because you haven’t spent enough time organizing your frame displays and selection. 

Display merchandising is very important in keeping your frame sales up. Effective frame displays engage your customers to make a purchase and allows you to inject personality to set your practice apart from competition.

However, not all of us have a trained eye for design and your practice might not have the budget to hire a professional service to revamp your practice space. Here are two quick tips on visual merchandising to boost your eyecare practice marketing today.

We are all human and it’s normal to occasionally forget tasks and miss deadlines. But filing a claim late could result in a denial impacting your practice revenue. You want to keep the number of claim denials as low as possible and late filing is one of the easiest preventative measures.

When the patient can’t be identified as insured by your eligibility check, it can cause a claim denial later on whenever you try to submit a claim for services you provided them. It’s important to check for eligibility to ensure that your patient is covered and if they aren’t, you should try to determine the cause of the problem sooner than later. An uninsured patient doesn’t necessarily mean that they do not have insurance coverage; it can be due to incorrect coverage information or a data entry error.