Does your eyecare practice have employee personal eyewear policies? Discounts are very popular among many eyecare practices, but if you do not have a policy in place, you might want to start implementing one.
Our friends at the Optical Journal are here to help explain the importance of these policies and provide ideas they compiled from several different practices.
Personal frames and lenses are one of the biggest perks of the eyecare professional. It is also important and beneficial for your staff to try and showcase the latest products so that they can better sell them. However, there is a chance your staff could abuse the system if you don't have clear guidelines. Let's see how to navigate that.
Let's take a peek into what it's like to dress like the rich and famous with a countdown of the most expensive eyewear available for purchase today. VSP shows that the average amount consumers plan to spend on an eyewear purchase is $238, and you can certainly find frames that are less expensive at corporate retailers.
Next time your patients are disgruntled with the cost of their mid-range or even luxury frames, you might want to cost-compare and justify your value with these jaw-dropping prices.
On top of being a healthcare facility for your patients, we know that your practice is also a small business where frame sales are a big source of revenue. When your patients come in for their annual exam, you would like to see most of them filling their prescription at your practice.
Unfortunately, with the rise of online retailers, a lot of practices can become a showroom for their patients. Showrooming occurs when patients try on the selection of frames available in your practice, then buy the product online. However, there are subtle ways to prevent showrooming at your practice and increase your frame sales. Read these key tips for ECPs to see how.Read More
If your practice is experiencing a low optical capture rate, it could be because you haven’t spent enough time organizing your frame displays and selection.
Display merchandising is very important in keeping your frame sales up. Effective frame displays engage your customers to make a purchase and allows you to inject personality to set your practice apart from competition.
However, not all of us have a trained eye for design and your practice might not have the budget to hire a professional service to revamp your practice space. Here are two quick tips on visual merchandising to boost your eyecare practice marketing today.Read More