Optical Marketing: Is Your Eyecare Practice on Instagram?
Every eyecare practice's social media strategy is going to be a little different and should continuously change based on the time of year,...
Remote Work Series: Create Patient Personas for Eyecare
Are you not seeing a strong Return on Investment (ROI) from your optical marketing resources? While building a marketing strategy is a good...
Eyecare Resources During COVID-19 Crisis
With the shelter-in-place mandates due to the COVID-19 pandemic, ODs are changing the way they deliver patient care and closing their...
Guest Post: Medical Insurance Verification Action Plan
Have you ever discussed a medical insurance deductible with a patient and THEIR deductible is YOUR fault? Or has the patient ever been...
Presentation Tips for Optometrists
Public speaking or webinar presentations can be intimidating and nerve-racking situations for a lot of people, especially if it's not...
Remote Work Series: Update Your Tools
Currently, most healthcare professionals in the US are required to only perform patient care for emergency cases. However, that doesn't...
Managing Uncertainty in Your Practice
Dealing with uncertainty in your practice can be tough for revenue growth and staff motivation. Many external factors can cause uncertainty...
6 Ways Patient Chat Elevates Eyecare Practices
Consumers lead busy lives with many options and value convenience. Due to this, not only do eyecare practices often lose frame sales to...
3 Signs Your Optical Practice Outgrew Your Claims Management Process
Your practice has come a long way since it opened, but you still have some fire left in you to continue caring for your community’s ocular...
Why Your Optical Shop is Losing Customers to Online Retailers
We have posted articles talking about different ways that your eyecare practice can fight back against online retailers. Because when it...
The Intersection of Eyecare Technology & Profitability
Most optometrists and office managers can see how the right technology helps make every day easier and more efficient for both the staff...
Productivity When Your Eyecare Practice is Closed
Sometimes an OD has to leave their practice if they're sick, have an emergency, attending a conference or event, or the government is...
3 Visual Optical Resources to Share with Your Patients
There are countless ways to decorate your eyecare practice. One way is to turn valuable educational material into fun artwork. We've...
Online Crash Course to Profitability in Your Eyecare Practice
For the majority of the year, optometrists can work in their local area or their optometry practice. However, ODs generally need to attend...
Optometry Product Development Insight with Sam Khan
Have you ever thought about the fact that the equipment and software you use everyday in your practice might have been designed anywhere...
Optician Software Summary: 6 Reasons Opticians will Love Uprise
As an optician, you're the final person that a patient usually interacts with in the practice. Which also means that the patient's time...