How Your Optical Shop Can Blow Your Online Competition Out of the Water
It's not a surprise that your optical shop is facing competition from online retailers. If you find your patients are buying their frames...
4 Secrets to Increasing Optical Practice Profits
There’s a good chance that your frame boards are becoming a showroom for your patients to try on designer frames and then order them online...
Eyecare Software Through the Ages
We're curious to see how far we've come in terms of the software eyecare practices use. It wasn't too long ago that every optometrist was...
The Most Common Reason for Claim Denials
Claim denials are a problem that every eyecare practice faces. These claim denials are also one of the most important things for your...
4 Common Optometric Practice Challenges and How to Fix Them
Whether you’re a veteran practice owner with multiple establishments or you’re just starting out, there are a number of challenges every...
Budgeting for the Rest of 2019
As we approach the halfway mark of 2019, it's time to evaluate if your optometry practice is on track financially. Has your actual spending...
6 Hard-to-Kill Plants for Your Optometry Practice
Plants are having quite the moment on social media. Coffee shops, coworking spaces, homes, and even city public spaces are catching on to...
Infographic: How to Prove the Value of Your Products
Many patients can scoff at the price of quality eyewear and retreat to the Internet to find a cheaper alternative for their frames and...
How to Welcome New Staff in Your Optical Practice with Open Arms
You just hired a new staff member in your optical practice that you believe will be a great fit with your current team. But, how do you...
Game of Thrones Leadership Styles in Your Optometry Practice
Some of us look to historical or business leaders for inspiration when it comes to developing our own leadership style. However, why not...
4 Small Business Mistakes ODs Make
There are many hats to wear and processes to remember when running a small business. In order to cover all your bases and keep your...
Optical Resources: 10 Awesome Examples of Flex Benefits Advertising
It can be hard to get those creative juices flowing to come up with display and advertising ideas to remind your customers to use their...
[eBook] Office Workflow: 8 Benchmarks to Monitor in Your Practice
Being an owner of an eyecare practice is hard. But it’s even harder when you’re also the OD of your practice. Playing two major...
Is It Time to Hire an Associate OD?
With new patient growth comes the need to change and grow your practice in size, number of people, or budget. It's hard to know when it's...
How Consistent Learning Promotes Practice Growth
In order to keep up with the ever-changing eyecare landscape, doctors are required to continuously educate themselves on new medical...
Optical Dispensing Tips: Benchmarks to Monitor in Your Dispensary
Monitoring industry benchmarks in your practice is important in order to keep your profits rising, especially in your optical dispensary....