6 Secret Marketing Tactics to Help Your Eyecare Practice Stand Out
When it comes to marketing your eyecare practice, you often find articles on things like growing your Facebook page, how to write a good...
Improve Your Optometry Practice with Just $100
Although we discuss keeping up to date with the latest software and making regular improvements to your practice, we don't often focus on...
Self Care for Optometrist Burnout
The term "self-care" has been floating around the internet more lately, but how does it apply to optometrists and their staff? Especially...
3 Fundamental Metrics To Measure Optometric Practice Growth
With the first quarter of 2019 over, it’s time to take a small step back from your patients and put a bit of focus on your optometric...
The Best Goal Tracking Template for Optometrists
Developing a 3 or 5 year plan for your practice can be stressful, but it's something every independent optometrist usually creates in...
3 Steps to an Agile Optometry Staff
You want to build a staff with a diversity of skills, personalities, and interests in order to meet the needs of your diverse patient base....
17 Insurance Definitions Your Billing Manager Should Know
The world of health insurance and medical billing and coding can be a complicated one. Even experienced billers have to face ever-evolving...
How to Calculate Gross Revenue Per Optometry Staff Hour
Running and managing an eyecare practice isn't easy work. Especially when you're an independent practice trying to stay on top of your...
Do Freebies Bring Business to Your Optical Practice?
Every time you receive a to-go bag with a toothbrush, mini toothpaste, and floss at the dentist, do you wonder how the practice justifies...
The Anatomy of a Good Patient Recall Message
The ability to keep your schedule full everyday in your eyecare practice can sometimes be a challenge. So what's the best way for bringing...
Objection Handling Strategies to Boost Optical Dispensing Sales
It’s getting harder to compete with online retailers. However, when you have patients in your office getting their exam, you have the...
Online Training for Optometry Front Desk Staff
Sometimes, the best candidate for your front desk may have experience in customer service, but not be familiar with handling insurance or...
Optical Resources: Interview Questions to Land You the Perfect Candidate
At some point, your eyecare practice is going to experience staff turnover and you're going to hunt for a new hire in your practice....
New Ebook: Expert Staff Management Guide
We've found that staff turnover and other human resources issues can quickly stop the growth of your optometry practice. Starting with...
Quick Tip: How to Calculate Patient Chair Cost
Chair cost represents the overhead expenses associated with providing care to each patient. Looking at your chair cost involves a few...
How to Calculate New Patient Growth Per Year
As an independent optometrist, it's important to make sure that you're measuring the right benchmarks in your practice. Not only are you...