5 Easy & Effective Books for Eyecare Professionals

Posted by Madhu Singh on Thu, Jan 23, 2020 @ 08:01 AM

Did you resolve to read more this year? We did, too. However, it's hard to make time for reading between packed work schedules, family time, and life events. That's why we've chosen books that are short and digestible. Every chapter will leave you with a lesson you could apply that day.

Even if you didn't resolve to read more this year, these books sound so interesting that you'll want to hear what they have to say. We rounded up the books being released in 2020 that can help inform your business strategies, sales messaging, and patient care.

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Health News: Genetic Modification for Eye Disease

Posted by Madhu Singh on Thu, Jan 16, 2020 @ 08:01 AM

From designer babies to cloning, our fascination with the human genome knows no bounds. There is an ethical dichotomy surrounding CRISPR DNA editing, but most ODs can agree that blindness should be prevented if it is possible.

After 30 years of genetic research, two doctors created and tested prevention for a type of congenital blindness in 2019. We wanted to discuss how this gene therapy breakthrough might be causing ripples in eyecare and why you might share the information with patients.

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25 of The Most Expensive Eye Wear In The World

Posted by Sharon Chin on Tue, Nov 19, 2019 @ 12:11 PM

Let's take a peek into what it's like to dress like the rich and famous with a countdown of the most expensive eyewear available for purchase today. VSP shows that the average amount consumers plan to spend on an eyewear purchase is $238, and you can certainly find frames that are less expensive at corporate retailers.

Next time your patients are disgruntled with the cost of their mid-range or even luxury frames, you might want to cost-compare and justify your value with these jaw-dropping prices.

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8 Cool Eyeglass Racks

Posted by Meagan Vitek on Tue, Sep 24, 2019 @ 11:09 AM

With the end of summer approaching, you'll want to create an enticing display of your sunglasses to boost sales. This means getting creative with your design and sales techniques.

Our friends over at The Optical Journal put together creative DIY eyewear racks that you can utilize or share with your customers. Many of these can be a good afternoon DIY project for patients or inexpensive, eye-catching solution for your practice. We hope you'll feel inspired by what your peers are doing with their sunglasses displays.

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4 Video Marketing Essentials for Your Eyecare Practice

Posted by Madhu Singh on Thu, Jul 11, 2019 @ 12:07 PM

You've probably noticed that almost every successful eyecare practice has a promotional video that showcases its office, equipment, ODs, and team. Overall, these videos not only help inform patients before they walk through the door, but provide valuable content to share for PR, social media, and other brand recognition efforts.

We want to demystify video marketing for optometrists today by highlighting the top 4 things you need to keep in mind when planning a campaign. Keeping your videos concise, but investing a little bit of time and money into production will help you generate evergreen content.

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