The Psychology of Color in Your Optical Shop

Posted by Janelle Pauli on Mon, Jun 15, 2020 @ 12:06 PM

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we saw this statistic that said 52% of people don't return to a store because they don't like the store's aesthetics. This means you need to be aware of the colors associated with your brand and the colors you use in and around your office. They could play a part in whether a patient schedules an appointment with your practice, or makes a purchase in your optical shop.

Today we thought it would be fun to take a look at how different colors affect perception and purchasing habits. In your practice it could be the color of your sign out front, the colors used in a print ad, or the colors on the walls in your office that play a role in patients making a purchase decision

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Encourage Patients to Promote Your Eyecare Practice

Posted by Janelle Pauli on Tue, Jun 09, 2020 @ 11:06 AM

You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your current patients and their word of mouth recommendations to their friends and family. Without overtly asking for patients to post reviews or share stories on social media there are ways you can encourage your patients to do this on their own throughout your office.

Creating fun areas in your dispensary where patients can take selfies or have photos taken of them when trying on their new frames is a great way to beef up your marketing. Patients will be likely to share their photos on their own social media pages, and you will have pictures on hand of patients wearing your frames. Here are a few ideas for creating picture-worthy spaces in your optical shop.

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Optometry Product Development Insight with Sam Khan

Posted by Madhu Singh on Thu, Mar 12, 2020 @ 08:03 AM

Have you ever thought about the fact that the equipment and software you use everyday in your practice might have been designed anywhere from last year to 20 years ago?

As all optometrists know, the processes and needs of patient care have changed quite a bit since then. So, how are product designers and engineers adapting healthcare products to meet these needs? We wanted to show you a slice of how eyecare tools and products are designed, updated, and managed by interviewing one of our own.

Sam Khan has worked in the eyecare industry for almost 13 years. He started at OfficeMate/Eyefinity as an analyst, but quickly grew his influence over product development and leadership. He is now the Head of Product at VisionWeb. Let's hear what he has to say.

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Keeping Sanitary Practices in Eyecare

Posted by Madhu Singh on Mon, Mar 09, 2020 @ 10:03 AM

Although infectious disease isn't as common in an eyecare practice as it is in a hospital, it is surprising how many viruses or bacteria can be transferred through eye fluid, air, and water droplets. When you see patients that are above the age of 65 or under the age of 12, your practice should take a few extra precautions.

Eyecare practices are already sanitizing their equipment after every use with wipes or sprays, but the importance increases during flu season.

There's no such thing as being too cautious when it comes to protecting your staff and patients. So, here are a few ways to keep your practice sanitary while focusing on patient care.

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Spring Break Specials for Eyecare Practices

Posted by Madhu Singh on Thu, Feb 27, 2020 @ 08:02 AM

For many practices, spring break is one of the busiest times of the year. Although spring break is usually associated with beach vacations and travel, it's also one of the best times for students home from college and all school children to get their eye exams.

Your practice could see high traffic, especially in corporate locations, when families have the time to go to the mall or spend time waiting for a walk-in appointment.

We'll show you a few ways to generate and prepare for a spring break rush of patients in today's blog.

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