Our friends over at The Optical Journal put together creative DIY eyewear racks that you can utilize or share with your customers. Many of these can be a good afternoon DIY project for patients or inexpensive, eye-catching solution for your practice. We hope you'll feel inspired by what your peers are doing with their sunglasses displays.
You've probably noticed that almost every successful eyecare practice has a promotional video that showcases its office, equipment, ODs, and team. Overall, these videos not only help inform patients before they walk through the door, but provide valuable content to share for PR, social media, and other brand recognition efforts.
We want to demystify video marketing for optometrists today by highlighting the top 4 things you need to keep in mind when planning a campaign. Keeping your videos concise, but investing a little bit of time and money into production will help you generate evergreen content.Read More
Budget is probably the main reason you hesitate to purchase upgraded products for your practice. There might be a piece of furniture, a visual tool, or even patient entertainment product that you've been looking at, but haven't committed to yet. However, what if we said you don't need to spend more than $25 to upgrade your practice?
We want to share inexpensive and impactful products you can buy today to help patient or employee satisfaction. We hope there are a few things on this list that you didn't think of when buying the necessary equipment for day-to-day processes. Happy browsing!Read More
Social media is always changing, making it hard to keep up with all of the different marketing trends. One social media tool that is here to stay is hashtags. Hashtags found their fame on Twitter and have spread to the rest of the social media platforms, making them an important tracking and patient awareness or growth tool. However, most optometry practice use hashtags incorrectly. below
Our friends at The Optical Vision Site wrote this piece on Hashtags for Eyecare Professionals that we would like to share with you today. Find out if you're fully utilizing the power of hashtags below.Read More
Some of us look to historical or business leaders for inspiration when it comes to developing our own leadership style. However, why not draw parallels between optometry staff management and the TV show everyone's talking about this week: Game of Thrones?
An effective leader responds to the needs of their people while fully utilizing the resources they have to grow. From autocratic to laissez-faire, the type of leadership that works well for your practice may not work well for everyone.
Let the strong characters of Game of Thrones help guide you towards the style that fits your optometry practice best. Maybe you're currently thinking like Sansa, but need to take action like Jon?Read More