Optometry Product Development Insight with Sam Khan

Posted by Madhu Singh on Thu, Mar 12, 2020 @ 08:03 AM

Have you ever thought about the fact that the equipment and software you use everyday in your practice might have been designed anywhere from last year to 20 years ago?

As all optometrists know, the processes and needs of patient care have changed quite a bit since then. So, how are product designers and engineers adapting healthcare products to meet these needs? We wanted to show you a slice of how eyecare tools and products are designed, updated, and managed by interviewing one of our own.

Sam Khan has worked in the eyecare industry for almost 13 years. He started at OfficeMate/Eyefinity as an analyst, but quickly grew his influence over product development and leadership. He is now the Head of Product at VisionWeb. Let's hear what he has to say.

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Keeping Sanitary Practices in Eyecare

Posted by Madhu Singh on Mon, Mar 09, 2020 @ 10:03 AM

Although infectious disease isn't as common in an eyecare practice as it is in a hospital, it is surprising how many viruses or bacteria can be transferred through eye fluid, air, and water droplets. When you see patients that are above the age of 65 or under the age of 12, your practice should take a few extra precautions.

Eyecare practices are already sanitizing their equipment after every use with wipes or sprays, but the importance increases during flu season.

There's no such thing as being too cautious when it comes to protecting your staff and patients. So, here are a few ways to keep your practice sanitary while focusing on patient care.

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Spring Break Specials for Eyecare Practices

Posted by Madhu Singh on Thu, Feb 27, 2020 @ 08:02 AM

For many practices, spring break is one of the busiest times of the year. Although spring break is usually associated with beach vacations and travel, it's also one of the best times for students home from college and all school children to get their eye exams.

Your practice could see high traffic, especially in corporate locations, when families have the time to go to the mall or spend time waiting for a walk-in appointment.

We'll show you a few ways to generate and prepare for a spring break rush of patients in today's blog.

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Optometry Marketing Advice from VisionWeb

Posted by Madhu Singh on Wed, Feb 26, 2020 @ 08:02 AM

Eyecare and healthcare are traditional industries whereas the technology industry values innovation and new ideas. Luckily, VisionWeb is at the intersection of both and has the pleasure of mixing traditional ideas with new execution methods and vice versa.

Nobody marries these disparate ideas more successfully than the head of our marketing team, Janelle Pauli. We interviewed her to get her secrets to succeeding on the creative side of a traditional industry. She talks about how she approaches and tackles new campaigns, her decision making process, and what trends she sees getting big in the next year.

Keep reading to see how you can apply her expert advice to your optometry practice's marketing.

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20 Marketing Ideas for Valentine's Day

Posted by Madhu Singh on Tue, Feb 11, 2020 @ 10:02 AM

What better way to dive into the season of love than with a guest blog post about marketing for optometrists from our lovely friends over at the Optical Journal. Pick up some tips on easy ways to get your patients involved and excited about Valentine's Day at your office!

It is a short time between New Year's and Valentine's Day... so pull up your temples and start the process... you may be a Valentine Grinch, but check out some of the below numbers and why shouldn't consumers be spending some of those billions of dollars with eyecare professionals?

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