The Ultimate Guide to Hashtags in Optometry

Posted by Megan Ludzenski on Tue, Jun 18, 2019 @ 11:06 AM

Social media is always changing, making it hard to keep up with all of the different marketing trends. One social media tool that is here to stay is hashtags. Hashtags found their fame on Twitter and have spread to the rest of the social media platforms, making them an important tracking and patient awareness or growth tool. However, most optometry practice use hashtags incorrectly.  below

Our friends at The Optical Vision Site wrote this piece on Hashtags for Eyecare Professionals that we would like to share with you today. Find out if you're fully utilizing the power of hashtags below.

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Game of Thrones Leadership Styles in Your Optometry Practice

Posted by Madhu Singh on Thu, May 16, 2019 @ 08:05 AM

Some of us look to historical or business leaders for inspiration when it comes to developing our own leadership style. However, why not draw parallels between optometry staff management and the TV show everyone's talking about this week: Game of Thrones? 

An effective leader responds to the needs of their people while fully utilizing the resources they have to grow. From autocratic to laissez-faire, the type of leadership that works well for your practice may not work well for everyone. 

Let the strong characters of Game of Thrones help guide you towards the style that fits your optometry practice best. Maybe you're currently thinking like Sansa, but need to take action like Jon?

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Optical Resources: 10 Awesome Examples of Flex Benefits Advertising

Posted by Janelle Pauli on Tue, May 14, 2019 @ 13:05 PM

It can be hard to get those creative juices flowing to come up with display and advertising ideas to remind your customers to use their flex spending accounts before the end of the year. But if you don't encourage it, your practice could be missing out on some major bucks.

We've got a great guest post from our friends at The Optical Vision Site that lists 10 great examples of advertising flex spending to your patients. And if you like this post, don't forget to subscribe to our blog regularly for unique optical resources ranging from marketing, eyecare events, promotions, and so much more.

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Improve Your Optometry Practice with Just $100

Posted by Madhu Singh on Thu, May 02, 2019 @ 11:05 AM

Although we discuss keeping up to date with the latest software and making regular improvements to your practice, we don't often focus on the expenses. Some optometry practice upgrades can be a large initial investment, while others are virtually free.

We believe spending no more than $100 on a few, key items can improve your communication, dispensary sales, or day-to-day efficiency. Not every practice change has to cost thousands in order to keep your patients satisfied.

We've rounded up inexpensive solutions to common practice issues that you could implement within the week below.

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Marie Kondo Your Optometry Practice This Spring

Posted by Madhu Singh on Thu, Mar 07, 2019 @ 14:03 PM

If you aren't aware of Marie Kondo's novel, The Life Changing Magic of Tidying Up, you might have watched her Netflix series where she uses her patented KonMari method to de-clutter the lives of people around the US. Her motto is to look at material items and question whether they "spark joy" within you. 

We believe her methods can be useful in eyecare practices because they focus on the two ideals we value: effectiveness and simplicity. However, spring cleaning can either be something your practice dreads or looks forward to. We want to make sure it's the latter.

Let us show you how you can de-clutter your practice's paper goods, inventory, data, and more using the KonMari method.

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