4 Secrets to Increasing Optical Practice Profits

Posted by Jeff Rezabek on Mon, Jun 03, 2019 @ 05:06 AM

 

There’s a good chance that your frame boards are becoming a showroom for your patients to try on designer frames and then order them online from a less expensive third party. There's no doubt about it, online frame sales are cutting into your optical practice profit margins.

Luckily, you and your staff have the upper hand because you’ve already developed a relationship with your patients. In order to educate your patients on why they should purchase from your dispensary, you'll need to lay the groundwork starting with procurement and ending with compelling sales messaging.

Here are 4 simple ways to turn patients into dispensary customers.

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Eyecare Software Through the Ages

Posted by Madhu Singh on Thu, May 30, 2019 @ 11:05 AM

We're curious to see how far we've come in terms of the software eyecare practices use. It wasn't too long ago that every optometrist was using paper filing, faxing, and other manual data entry methods to manage their health records, orders, prescriptions, and patient communication.

As you can imagine, conducting business by hand could lead to errors and frustrations. We're going to examine how automation and digitization have transformed the everyday workflow for optometrists. Maybe you'll notice a process you could optimize with the help of new technology?

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Budgeting for the Rest of 2019

Posted by Madhu Singh on Thu, May 23, 2019 @ 11:05 AM

As we approach the halfway mark of 2019, it's time to evaluate if your optometry practice is on track financially. Has your actual spending matched or exceeded your budget? Have you experienced any unexpected expenses?

Although reducing expenses is very important, we also think the first step is developing good money habits and understand which areas of your practice needs more investment.

Even if you have an accountant or consultant, it's a good idea to do quarterly financial reports to make sure everything is in order and see any trends. Today, we'll go over how to get yourself on track and make space for emergencies and expansion.

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Optical Dispensing Tips: Benchmarks to Monitor in Your Dispensary

Posted by Megan Ludzenski on Tue, May 07, 2019 @ 15:05 PM

Monitoring industry benchmarks in your practice is important in order to keep your profits rising, especially in your optical dispensary.

Your dispensary serves as one of the main points of revenue for your practice, and if you're unaware that it is underperforming then you could be missing out on the opportunity to increase your profits.

We want to show you how to calculate two important numbers from our benchmark eBook that are specific to your dispensary and how it is performing.

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Tips for ECPs: How to Increase Frame Sales

Posted by Sharon Chin on Tue, Apr 30, 2019 @ 15:04 PM

On top of being a healthcare facility for your patients, we know that your practice is also a small business where frame sales are a big source of revenue. When your patients come in for their annual exam, you would like to see most of them filling their prescription at your practice.

Unfortunately, with the rise of online retailers, a lot of practices can become a showroom for their patients. Showrooming occurs when patients try on the selection of frames available in your practice, then buy the product online. However, there are subtle ways to prevent showrooming at your practice and increase your frame sales. Read these key tips for ECPs to see how.

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