The 3 Biggest Mistakes Eyecare Practices Make Ordering Online
Many practices that order eyecare products online are familiar with its benefits like online order status, faster turnaround time, and...
Eyewear Display Tips | Eyecare Practice Marketing
If your practice is experiencing a low optical capture rate, it could be because you haven’t spent enough time organizing your frame...
How To Create An Effective Optical Dispensing Sales Strategy
Getting your patients to purchase frames from your optical dispensary is getting harder than it used to. Now, with more options, your...
3 Product Positioning Techniques For Summer
With the increasing temperatures, your patients are eager to get outside and be active. We've got you covered in educating them about...
5 Questions Every Eye Care Practice Should Ask Themselves
It takes a lot of work just to develop, manage, and maintain a practice. So considering what to do when you want to take your practice to...
5 Things Patients Hate About Getting New Glasses
You want the process of getting new glasses to be a fun and entertaining experience for your patients, right? But are you sure that is the...
4 Bulletproof Strategies For Boosting Frame Sales
With online sales becoming more and more popular, optical practices around the nation are finding ways to keep their business from becoming...
Understanding the Psychology of Pricing in Your Optical Shop
How you price products in your optical shop is an important part of your overall practice strategy, and directly affects your profits. How...
How to Calculate and Improve Your Practice’s Optical Capture Rate
Optical capture rate compares the number of patients who received their prescription and the number of patients who filled their...
34% Sales Growth During a Pandemic: An Interview with Dr. Stanley
Everyone has had to handle situations in their practice that they hadn't prepared for recently. These situations could be providing remote...
Boosting Optical Dispensing Sales During the Optometry Exam
Online retailers have been making an impact on your optical dispensing profits. And unfortunately, more consumers shop online now than...
Eyewear Refund Policies in Your Eyecare Practice
Eyewear refund policies that employees enforce at their shops and offices can differ wildly. Your refund policy may not be mandatory, but...
An Eyecare Practice Holiday Rush: Preparing for Business and Pleasure
The holiday rush is just around the corner, so I'm sure you're busy preparing. Even though an eyecare practice may not have an inventory...
Guest Blog: How Do You Manage Aged AR in Your Practice?
This year has been tough on all practices. Many are trying to figure out how to bounce back from months of being closed, re-open the...
Things Gen Z Patients are Looking for in Your Practice
For the generations that grew up with access to all necessary information on the internet, shopping habits are different to those of the...
6 Best Practices for Optical Dispensing
We know how hard it can be working in a busy practice: between appointments with patients, the phone ringing, and other office duties, it's...