4 Ways to Drive Your Optical Practice Growth
In the eyecare industry, thinking of new ways to increase profits and generate new patients can be difficult. For those optical practices...
How to Become an Optometry Leader
For optometrists who want to lead multi-location practices, grow their name in the industry, or teach courses at prestigious optometry...
5 Retail Trends for Your Optical Shop in 2019
Retail is an important part of your optical business. Paying attention to popular retail trends and applying those ideas to your practice...
How to Avoid 4 Common Claim Filing Mistakes that Cause Denials
Claim denials in your practice can put a lot of stress on your biller and your reimbursements. If you aren't keeping up with rejections and...
How to Stay Neutral with Patients
Optometry patient care involves getting to know your patients' names and faces, especially those who return year after year. However,...
Does Your Practice Need to Move?
Sometimes practices outgrow their space, expand their staff quickly, or are required to move due to landlords and building policies....
Optical Marketing Resources: Why Local Search is Important
When is the last time you physically looked something up in the yellow pages? Most searches for local businesses today happen through...
Using the Enneagram Personality Test in Your Optometry Practice
Making personal connections, interacting with a team, and keeping motivated at work can mean very different things for different people....
How to Remove Yelp Reviews
Just about every business is going to receive at least a few negative online reviews. Usually the customer truly had an unfavorable...
Mastering Money in Your Optometry Practice
Optometrists and all eyecare professionals aren't usually equipped with finance and money management skills during their training or...
Marketing for Optometrists: Cause Related Marketing
Does your practice give back? Should your practice advertise the causes they support? It's important to premeditate your marketing plan for...
Infographic: Simplifying Your Claims Management with a Billing Service
The claims management lifecycle is a complex and detailed process. While electronic claims have reduced phone calls with payers, minimized...
The Ultimate Guide to Hashtags in Optometry
Social media is always changing, making it hard to keep up with all of the different marketing trends. One social media tool that is here...
Quick Optometry Practice Upgrades Under $75
Sprucing up your practice usually requires a bit of spending. You could be searching for new decor, upgrading your technology, or keeping...
Managing Your Eyecare Practice's Online Reputation
Every eyecare practice is bound to have an unhappy patient or customer online every now and again, no matter how efficient the workflow or...
How Your Optical Shop Can Blow Your Online Competition Out of the Water
It's not a surprise that your optical shop is facing competition from online retailers. If you find your patients are buying their frames...