12 Interview Questions to Ask for Optician Candidates
Building a great staff is the first step to growing your practice's good reputation, profits, and innovation techniques. Therefore, the...
Earn 1 CE Credit with this Free ABO Approved Course
We know eyecare professionals want to get their CE credits in the most convenient way possible. How about getting them online for free?...
Eyecare Practice vs Amazon: How Can ODs Win?
There’s nothing wrong with a little competition, but having a full understanding of who your competitors are and how your optical practice...
How to Run an Eco-Friendly Eyecare Practice
Sustainable living is having a moment. An over $200 billion moment. Powerful consumers are calling for more supply chain transparency,...
5 Book Recommendations for Managing Your Optometry Practice
You might have enjoyed our non-eyecare related book recommendations to help you unwind after an endless stream of exams and paperwork....
3 Psychology-based Pricing Strategies to Increase Optical Dispensary Sales
Window-shopping, browsing, or showrooming, whatever you call it in your practice, when you don’t engage with a patient that says they are...
Managing Eye Care Employees: The Millennial Edition
We understand the challenges that many eyecare practices go through to find and hire quality, long-term employees for their practice....
What's Your Electronic Claim Turnaround Time?
Time is money. With your electronic claims, monitoring the time it takes to get paid can give you critical insight into your claims...
Get Your Optometry Software Playbook For Running A Modern Practice
Optometry has changed rapidly over the past ten years. New innovations have paved the path for streamlined workflows, enabling practices to...
How to Use Optical Resources to Prove the Value of Quality Eyewear
We are always on the lookout for optical resources that can help your eyecare practice increase efficiency and boost profits through simple...
How ODs Can Use Google Analytics to Power SEO
Data analytics can sound daunting initially, but allows you to use your eyecare practice's website to its maximum potential. You probably...
4 Ways Your Optometry Office is Wasting Time
If you own your own practice, you probably find that there aren't enough hours in a day to get everything done. While we all know that...
How to Design Your Practice Like Apple Designs Products
Apple generates a well-deserved buzz around the design of its products year after year. The company blazed a path by choosing minimalist...
5 Marketing Strategies Your Eyecare Practice Hasn't Tried
Marketing trends are constantly changing. As soon as you think you have it all down, something new comes along to learn and apply to your...
New OD Handbook: Small Business, Big Profits
It's no surprise that superior patient care is the top priority across optometry practices. However, ODs have to treat their practice like...
5 Ways Your Dispensary Can Compete with Warby Parker
Why should customers buy glasses from optometrists when they can get them online for $95? Especially when people they know are buying...