What is SEO and How Does it Affect My Eyecare Practice Marketing?
If you've ever done any kind of research regarding online marketing techniques, you've come across the term "SEO". SEO stands for search...
Optical Dispensing Tools You Need in Your Dispensary
Technology in the eyecare industry is all about making your job easier, getting things done faster, and providing simple solutions. One...
EHR Software: 3 Frequent HIPAA Questions Answered
When it comes to HIPAA guidelines and keeping your patients' health information safe and secure in your EHR software there are a lot of...
Win Free Hotel Stays for Vision Expo West
Are you still deciding whether or not you should attend Vision Expo West this year? What if we told you that you could win free hotel...
Survey Tips for Patient Feedback of Your Eyecare Practice
We've discussed before how important it is to receive patient feedback to spot inefficiencies in your patient care and improve your eyecare...
Patient Experience Considerations When Opening an Optical Practice
Opening a brand new optical practice is a huge project to take on. There are large amounts of research, planning, and financing that is...
Is Your Optical Software Helping Your Practice Work "Smart"?
When focusing on an efficient practice, you probably look to motivate employees and have them be hard-workers, but what does the co-founder...
Cheap & Free Design Resources to Improve Your Eyecare Practice Marketing
Managing all areas of your practice can be a great balancing act, especially when it comes to eyecare practice marketing. Graphic design...
Optical Dispensing Trends Your Practice Should Know
In today's fast-paced world, industry trends come about at rapid speed. Some of them change the way your practice performs its everyday...
[New eBook] 8 Claim Management Habits to Say Goodbye to in 2015
We’ve all heard the saying, “old habits die hard.” It’s hard to change something you’re so used to doing, and often, we’re scared of the...
Managing Eye Care: The Importance of Patient Feedback
One of the most difficult parts of a self-evaluation process is stepping out of your role in the optical practice and viewing your practice...
Googling Your Diagnosis Vs. Visiting Your Eyecare Practice
With the rise of the ePatient and increases in technology, more patients are turning to online sources for health information, but what...
How to Utilize Your Website for Eyecare Practice Marketing
When it comes to marketing online, it seems that there is a lot of focus on mastering social media. But before you even go there, you...
Optical Resources: Earning Your CE Credits for 2015
Keeping in touch with the latest technology, government regulations, and even medical conditions is important for all practicing ODs, but...
CE Credits for 2015 | Optometry Office Management
I’m sure most of you have heard of OD Wire, but if you haven’t, it’s the largest online community of ECPs. There are many great resources...
8 Questions to See if Your Eyecare Practice Should Go to Optometry's Meeting
When was the last time you attended an optical tradeshow? This is just one of the questions that you should ask yourself, and your eyecare...