Increasing Optical Practice Profits in 2016
A new year brings about new resolutions but for most practices, the goal is always a simple one – increase profits and grow your practice....
Optometrist Blog: 4 Practice Goals for 2016
Each and every practice is at a different stage of maturity, and goals are going to vary depending on which stage your practice is in....
Online CE Credits for Your Optical Practice
For all the ODs out there, we know that it’s very important to stay on top of continuing education, so we want to help you get your CE...
Claims Management Tip: When Your Payer Does Not Cover Service
Making sure that your patient has an insurance that your practice accepts can help ensure that your claim for that visit will be...
How to Totally Fail at Hosting an Event in Your Optical Practice
At some point or another you've probably thought about, or held, some type of event in your optical practice. There are a number of...
Business Tips for Small Optical Practice Owners
Starting your own business and owning a small practice is a dream for many. Most start small in hopes of building a successful and bigger...
Challenges and Resolutions of EHR Software Change Management
Implementing change in any business isn't easy. Especially if that change impacts every single part of your business. For an eyecare...
Optical Marketing: What We Shared about Social Media in 2015
We've spent some time this year talking about different ways to market your practice. More specifically we have written a handful of...
3 Optical Practice Rookie Mistakes that Lose You Patients
For those who are planning to start an optical practice, or recently started a new practice, congratulations on reaching a new milestone in...
How to Get Your Patients Interacting with Your Patient Portal
You've invested in the perfect patient portal and it is equipped with all of the features that you have been searching for, but now what? A...
Create Your Best Practice Brand with these Optical Marketing Videos
As a designer, branding a business can be one of the most challenging projects to come across. Attempting to encapsulate an aesthetic into...
Dealing with the Back to School Rush in Your Optical Practice
The back to school rush serves as a great boost in sales for your practice, but dealing with a large number of younger patients and their...
4 Reports to Increase Optical Practice Revenue
How often do you read your claim filing reports from your practice management system or clearinghouse? You can be honest here. If your...
Optometry Blog: Books to Read to Lead to Better Business
Strong business skills are necessary for making sure your practice is running as efficiently as possible. That's why today we want to share...
Take Your Optical Marketing to the Next Level with Canva for Work
Last month, Canva announced they were creating Canva for Work. We've mentioned Canva before as a great free design resource, but we want to...
How To Use a Patient Portal That Will Actually Benefit Your Patients
Everything you do in your practice is to best serve your patients, and taking advantage of a patient portal is one big way you can help to...