Janelle Pauli

Recent Posts

How Your Optical Shop Can Blow Your Online Competition Out of the Water

Posted by Janelle Pauli on Tue, Jun 04, 2019 @ 12:06 PM

It's not a surprise that your optical shop is facing competition from online retailers. If you find your patients are buying their frames online, you attempt to change your sales messaging and product positioning

E-commerce businesses often have large, digital marketing campaigns and lower prices, which can make them hard to compete with. However, your team's expert knowledge coupled with quality products in your optical shop should have what it takes to compete with online giants. How do you relay that message to your patients and keep them shopping in your dispensary?

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Infographic: How to Prove the Value of Your Products

Posted by Janelle Pauli on Tue, May 21, 2019 @ 13:05 PM

Many patients can scoff at the price of quality eyewear and retreat to the Internet to find a cheaper alternative for their frames and lenses. Being able to show and explain the value of quality eyewear and expert fittings can be tricky. Visuals are a great way to help get the point across to some of your most stubborn patients.

In today's guest post from The Optical Vision Site, we'll look at an infographic that can help explain to patients how much they value their vision over other purchases they make in their daily life. 

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Optical Resources: 10 Awesome Examples of Flex Benefits Advertising

Posted by Janelle Pauli on Tue, May 14, 2019 @ 13:05 PM

It can be hard to get those creative juices flowing to come up with display and advertising ideas to remind your customers to use their flex spending accounts before the end of the year. But if you don't encourage it, your practice could be missing out on some major bucks.

We've got a great guest post from our friends at The Optical Vision Site that lists 10 great examples of advertising flex spending to your patients. And if you like this post, don't forget to subscribe to our blog regularly for unique optical resources ranging from marketing, eyecare events, promotions, and so much more.

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17 Insurance Definitions Your Billing Manager Should Know

Posted by Janelle Pauli on Tue, Apr 23, 2019 @ 11:04 AM

The world of health insurance and medical billing and coding can be a complicated one. Even experienced billers have to face ever-evolving changes from insurance companies and government regulations. It makes it even more challenging when your office has hired a new biller or someone with less experience who needs to get up to speed quickly with all of the correct information and processes.

Today, we want to share a quick list of some of the most common insurance and billing terms and definitions that every optometry biller should know. This list can be useful when you're on-boarding billers or getting the rest of your optical team familiar with the insurance process.

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Optical Resources: Interview Questions to Land You the Perfect Candidate

Posted by Janelle Pauli on Thu, Apr 11, 2019 @ 08:04 AM

At some point, your eyecare practice is going to experience staff turnover and you're going to hunt for a new hire in your practice. Searching for new employees might not be common practice for you if you've had staff that have stuck around for years. To help get you prepared for hiring your next practice superstar we've compiled a list of some of our favorite interview questions to ask in this optical resources blog.

Some practices may choose to hire for skill over personality or vice versa. There isn't necessarily a right or wrong answer in every scenario, but it's important to make sure that each candidate can solve problems, think on their feet, and will fit in with the current culture and team you have established in your practice.

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