Janelle Pauli

Recent Posts

Marketing for Optometrists: Small Practices Can Have a Big Presence

Posted by Janelle Pauli on Thu, Jan 10, 2019 @ 16:01 PM

Most independent eyecare practices don't have the biggest marketing budgets set aside to launch campaigns. Without an ample marketing budget, marketing for optometrists can become increasingly tricky, time consuming, and ineffective.

Many practices might think that it's ok to carry on without any marketing, but in today's business world that's not conducive to growth. With little to no budget, there are several things you can be doing in your practice to get creative and generate some buzz surrounding your practice.

We came up with 6 inexpensive or free ideas that any small eyecare practice can use to help build their marketing presence, create awareness, beat local competition, and help build a bigger customer base.

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5 Reasons Why the Eyecare Industry Loves Online CE Credits

Posted by Janelle Pauli on Tue, Dec 11, 2018 @ 11:12 AM

What: CEwire2019 is a virtual CE conference by ODwire.org, the largest online eyecare industry community for ECPs. Join in with a reliable internet connection and share the video with your staff.

Over 9,000 ODs attended past conferences, and tens of thousands of CE credits were earned, so don't miss your chance to participate in CEwire2019. 

When: CEwire2019 will be held live online on January 26th and 27th, 2019 . If you can't make the live event you can still watch the recorded sessions at your own pace up until July 1st, 2019.

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Could You Increase Frame Ordering with an Improved Optical Hand Off?

Posted by Janelle Pauli on Tue, Oct 16, 2018 @ 10:10 AM

As an optician, there is a lot of pressure on you to make sales in the dispensary. But, if the optical hand off is rocky it could be affecting your frame ordering sales numbers. There are many different methods for practices to go about the hand off, and each of them have the opportunity for success. It really depends on your team, your patients, and your workflow to determine what will work best for you.

If you are struggling with your optical hand off you could try implementing these different strategies across a few months and then look at the numbers to see if one technique outperformed the others. If your practice has a proven method for optical hand off success we'd love to hear more about it in our comment section. 

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Managing Eye Care Employees: The Millennial Edition

Posted by Janelle Pauli on Tue, Oct 02, 2018 @ 12:10 PM

We understand the challenges that many eyecare practices go through to find and hire quality, long-term employees for their practice. Seeing as many ODs suffer from high staff turnover rates, they're cautious to hire young employees who will stick around and grow with the practice for a few years. Millennial employees can make a big impact on your practice because they're comfortable with new technology, quick learners, and goal-oriented generally.

However, if you've never had millennial staff before, there are a few things you should know about their professional style when you hire them. Let's look at a few different characteristics some millennial employees might possess, and a few different management tips you can take away for hanging onto these employees in your practice. 

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How to Use Optical Resources to Prove the Value of Quality Eyewear

Posted by Janelle Pauli on Tue, Sep 18, 2018 @ 09:09 AM

We are always on the lookout for optical resources that can help your eyecare practice increase efficiency and boost profits through simple adjustments in your dispensary. That's why we want to share and walk you through this graphic created by Lacey Mielcarek, MS, ABOC, of Media Eye Works Ltd. Optical and EyeQ Graphics.

In this guest post, Mielcarek walks you through the reasons she wanted to create this graphic and how she hopes it will put the cost of quality frames and lenses into perspective for future customers.

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