Janelle Pauli

Recent Posts

How to Learn from Your Practice's Toughest Business Mistakes

Posted by Janelle Pauli on Thu, May 10, 2018 @ 14:05 PM

As a business owner you're going to make mistakes. But the silver lining in making mistakes is that it ultimately helps your business grow and overcome hurdles. You don't want to experience the same mistakes over and over again, but learning from failures really can be a good thing. Today we are going to share 4 steps to take to help you and your team overcome and learn from mistakes in your office. Going through these steps will help you avoid the same mistakes in the future and come out on the right side of failure.

Read More

5 Online Certifications to Help Your Eyecare Practice Grow

Posted by Janelle Pauli on Tue, Apr 24, 2018 @ 15:04 PM

Running your eyecare practice like the small business that it is can be challenging without having any business, management, or entrepreneurial training. While you yourself can't be an expert at everything, having a general understanding of fundamental business functions will help your business thrive. In this list of online certifications, we've got a little something for everyone whether you want to be more educated on accounting basics, human resource management, or social media marketing. Let's take a look.

Read More

Design Basics: 5 Things Your Eyecare Practice Logo Should Be

Posted by Janelle Pauli on Tue, Mar 27, 2018 @ 14:03 PM

There are a few scenarios in your business where you may need to rethink your brand or logo. Maybe you're opening your practice from scratch. Maybe you recently purchased a practice. Or, maybe you've been in practice for 20 years and need a brand refresh. In any case, it's important to think through the reasons why you need a new logo, and what you're hoping to accomplish. What is your brand identity?

Read More

Simple Ways to Improve the Design of Your Eyecare Practice

Posted by Janelle Pauli on Thu, Mar 22, 2018 @ 15:03 PM

Moving, buying, or remodeling an eyecare practice is a big undertaking. So when you decide to go for it and make the change - it's important to take your time and really think about the future of your practice and how the decisions you make today will impact your practice in 3, 5, or 10 years. While you don't want to spend more money than you have too, leaving room for your practice to grow is an important part of planning for the future. Extra exam room space in case you hire another OD, room to grow your optical with more products, and extra space for future technology equipment are all things to consider when looking at size. 

Read More

5 Steps to Train Your Staff with Zero Eyecare Experience

Posted by Janelle Pauli on Thu, Mar 08, 2018 @ 14:03 PM

There might be a time in your eyecare practice when you fall in love with a job candidate that seems to have all the things that you're looking for... except experience working in an eyecare office or maybe even in a healthcare practice at all. While this could give you some pause as to whether or not you want to move forward with this candidate, we want to offer up some training ideas that will help you effectively train someone who doesn't quite have the experience that you're looking for. 

Read More