Marketing trends are constantly changing. As soon as you think you have it all down, something new comes along to learn and apply to your small businesses marketing plan. As an OD, practice owner, or both it can be hard to find the time to devote to marketing, so we want to help you out by giving you 5 marketing strategies that your eyecare practice maybe hasn't tried yet. Each of these ideas are affordable and quick to throw into your practice's strategy. Let's take a look.Read More
Our friends over at The Optical Vision Site have gathered a bunch of information about different eyewear refund policies that employees enforce at their shops and offices. Your refund policy may not be mandatory, but it can be a strong selling point for hesitant customers. Handling refunds doesn't have to be a difficult task, especially if you're always optimizing your sales techniques to make sure all customers are satisfied.
If you don't know where to start, why not see what other professionals in the optical industry are offering? See how your existing refund policy compares. If you want to see how other optometry offices are implementing refunds, read on.Read More
Owning your own practice is a dream many Optometrists hope to obtain someday. But, being a business owner isn't the right fit for everyone. In any career or job, there are pros and cons to each position. If you're considering your next career move as an Optometrist and are thinking about opening a practice cold, this is the resource for you. We've got 5 steps and 5 different articles to help you make the right decision.Read More
Staying organized in your optical dispensary is key to keeping a clean and professional image as patients come and go. Organization is also key for opticians to be efficient as they work to fix and adjust frames for patients. We all know that frame parts and tools are small and easy to lose. So how do you keep your optical dispensing workstation organized so it's easy for you to quickly make frame adjustments without losing any pieces along the way?Read More
Keeping your eyecare practice modern requires you to use the most advanced software and equipment in the industry, refine your processes to keep your workflow running smoothly, choose a contemporary building for your practice, and maintain a brand presence that is attractive to first-time and website visitors. Out of all these things, your practice brand is likely going to get the least attention, but it could arguably be the most important for practice growth.Read More