Janelle Pauli

Recent Posts

Low-hanging Fruit to Tackle in Your Eyecare Practice's Marketing Strategy this Quarter

Posted by Janelle Pauli on Tue, Jan 23, 2018 @ 14:01 PM

The start of the year can be a busy time for many small businesses, but also an important time to start the year off on the right foot. And, getting your marketing strategy in order to boost patient growth throughout the year is one of the many important things you should be focusing on. Today we want to take a look at 5 low-hanging fruits in your marketing strategy that are quick and easy to check off your list, and will help you attract new patients and keep your current ones!

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How to Create Eye Catching Window Displays for Your Optical Shop

Posted by Janelle Pauli on Thu, Jan 18, 2018 @ 15:01 PM

If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame sales. And with so much focus on attracting customers to your practice online, sometimes the simple, "old fashioned" techniques get pushed to the wayside. If you're selling frames in your eyecare practice, creating fashionable window displays can be a big trigger to hitting your sales goals. 

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Our Top Optical Dispensing Tips from 2017

Posted by Janelle Pauli on Thu, Dec 14, 2017 @ 14:12 PM

2017 was a busy year. At the end of each year we enjoy taking a look back at all of the content we posted on the blog and seeing what our readers enjoyed the most. And the clear winner for the most popular topic revolved around selling products in your dispensary. So today we will share with you our top posts from 2017 that will help you better engage with your patients and increase sales in your dispensary moving into 2018.

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5 Ways New Technology Will Improve Your Eyecare Practice in 2018

Posted by Janelle Pauli on Thu, Nov 30, 2017 @ 14:11 PM

Technology plays a role in every eyecare practice. But how big of a role it plays varies from office to office. Some practices embrace technology to the fullest and can't wait to get the next new gadget or software, while others are slower to adopt and adjust processes they have in place. Wherever your practice falls on this spectrum, there are probably several different areas where you could make technology improvements in your practice.

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Optical Marketing Tools to Try in Your Eyecare Practice

Posted by Janelle Pauli on Fri, Nov 24, 2017 @ 13:11 PM

These days it seems as though online marketing trends are changing daily, and if you aren't a full-fledged marketer yourself, it can be hard to keep up with the latest trends and tools. That's why our marketing team put together a quick list of online marketing tools that your eyecare practice can try if you're struggling with one of these common small business problems.

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