Janelle Pauli

Recent Posts

How to Use Optical Resources to Prove the Value of Quality Eyewear

Posted by Janelle Pauli on Tue, Sep 18, 2018 @ 09:09 AM

We are always on the lookout for optical resources that can help your eyecare practice increase efficiency and boost profits through simple adjustments in your dispensary. That's why we want to share and walk you through this graphic created by Lacey Mielcarek, MS, ABOC, of Media Eye Works Ltd. Optical and EyeQ Graphics.

In this guest post, Mielcarek walks you through the reasons she wanted to create this graphic and how she hopes it will put the cost of quality frames and lenses into perspective for future customers.

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Optical Dispensing Tips: 6 Trunk Show Mistakes to Avoid

Posted by Janelle Pauli on Tue, Aug 21, 2018 @ 11:08 AM

Events, like trunk shows, in your dispensary can sometimes be a big hit or a big miss. And, if you've never held this type of event before you probably have a lot of looming questions going into it. Every practice and market is unique, so what is a hit for one practice could be a total miss for another.

It's important to understand the customers that you're targeting and how you can cater to them for your event. Let's take a look at some of the general mistakes you can avoid when getting prepared for a trunk show in your dispensary.

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5 Marketing Strategies Your Eyecare Practice Hasn't Tried

Posted by Janelle Pauli on Tue, Aug 07, 2018 @ 11:08 AM

Marketing trends are constantly changing. As soon as you think you have it all down, something new comes along to learn and apply to your small businesses marketing plan. As an OD, practice owner, or both it can be hard to find the time to devote to marketing, so we want to help you out by giving you 5 marketing strategies that your eyecare practice maybe hasn't tried yet. Each of these ideas are affordable and quick to throw into your practice's strategy. Let's take a look.

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Eyewear Refund Policies in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Aug 02, 2018 @ 09:08 AM

 

Our friends over at The Optical Vision Site have gathered a bunch of information about different eyewear refund policies that employees enforce at their shops and offices. Your refund policy may not be mandatory, but it can be a strong selling point for hesitant customers. Handling refunds doesn't have to be a difficult task, especially if you're always optimizing your sales techniques to make sure all customers are satisfied.

If you don't know where to start, why not see what other professionals in the optical industry are offering? See how your existing refund policy compares. If you want to see how other optometry offices are implementing refunds, read on.

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5 Steps to Help You Open Your Dream Eyecare Practice

Posted by Janelle Pauli on Thu, Jun 28, 2018 @ 11:06 AM

Owning your own practice is a dream many Optometrists hope to obtain someday. But, being a business owner isn't the right fit for everyone. In any career or job, there are pros and cons to each position. If you're considering your next career move as an Optometrist and are thinking about opening a practice cold, this is the resource for you. We've got 5 steps and 5 different articles to help you make the right decision. 

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