Janelle Pauli

Recent Posts

5 Articles That Will Help Opticians Close More Frame Sales

Posted by Janelle Pauli on Thu, Sep 07, 2017 @ 14:09 PM

One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like an "easy sell" since most patients coming into the practice will need to purchase products for their vision, the online competition your practice faces makes closing frame sales harder than it used to be. While opticians might not necessarily consider themselves as "sales people," there is definitly a big sales component for that role in the practice.

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17 Insurance Definitions Your Billing Manager Should Know

Posted by Janelle Pauli on Tue, Aug 29, 2017 @ 14:08 PM

The world of health insurance and medical billing and coding can be a complicated one. Even experienced billers have to face ever-evolving changes from insurance companies and government regulations. It makes it even more challenging when your office has hired a new biller or someone with less experience who needs to get up to speed quickly with all of the correct information and processes. Today, we want to share a quick list of some of the most common insurance and billing terms and definitions that every optometry biller should know. 

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What to Do in Your First 30 Days as an Optician

Posted by Janelle Pauli on Thu, Aug 24, 2017 @ 14:08 PM

Starting a new job is an exciting time, but it can also come with a level of stress and worry about what's ahead and if you'll perform up to the standards that are expected of you. Having a clear plan of action, training strategy, and knowing what your goals are in the new role will help shape your first few weeks on the job.

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How to Encourage Patients to Promote Your Eyecare Practice

Posted by Janelle Pauli on Thu, Aug 17, 2017 @ 14:08 PM

You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your current patients and their word of mouth recommendations to their friends and family. Without bluntly asking for patients to post reviews or share stories on social media there are ways you can encourage your patients to do this on their own throughout your office.

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Is Your Eyecare Practice Affected by These 4 Industry Disrupters?

Posted by Janelle Pauli on Thu, Jul 27, 2017 @ 14:07 PM

Each and every day your eyecare practice is faced with challenge after challenge. And, one of the biggest challenges for many practices is competing with cheaper, online (and now brick and mortar) frame retailers, like Warby Parker. We stopped in at a local retailer to scope out the scene and gain a better understanding of what makes these retailers so appealing and the challenges they create for your eyecare practice. Here's what we learned.

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