Janelle Pauli
10 Pieces of Optometry Practice Management Advice When Opening a Practice from Scratch
The decision to open a practice from scratch is one that takes time. You'll likely seek out advice from other ODs before officially making...
How Important is The Millennial Patient Market for Your Optometric Practice?
Millennials are slowly starting to make up a larger and larger chunk of your patient base. They are making more money and making more...
4 Common Independent Eyecare Practice Struggles and Resolutions
Small businesses face many financial and growth challenges that larger companies and corporations are immune to. On top of that, as a small...
7 Steps Towards a Well Organized Optometric Practice Desk
We spent some time talking about the best ways to organize your work station in the optical dispensary or ways to apply the Marie Kondo...
The Ultimate Branding Checklist Every Eyecare Practice Needs
Your brand image is the essence for your practice, making it extremely important to all aspects of your business. Yet, many practices...
4 Big Benefits of Social Media for Optometrists
We spend a lot of time sharing social media tips and strategies for eyecare practices, but many of you may be wondering why your practice...
The Best Way to Shop for EHR Software at Any Tradeshow
Vision Expo West 2019 is here, so we know you're deep in preparation mode. If you're there for CE classes and checking out new technologies...
Flowchart: Which Optical Software Is Compatible with Your Practice?
Technology is used in every step of your workflow and optical dispensary these days. And everyone has different comfort levels when it...
Preparing for Vision Expo West Trade Show Success in 2019
With Vision Expo West coming up in less than a month, now is the perfect time to share these tips from our friends at Frames Data to...
5 Retail Trends for Your Optical Shop in 2019
Retail is an important part of your optical business. Paying attention to popular retail trends and applying those ideas to your practice...
How to Avoid 4 Common Claim Filing Mistakes that Cause Denials
Claim denials in your practice can put a lot of stress on your biller and your reimbursements. If you aren't keeping up with rejections and...
How to Remove Yelp Reviews
Just about every business is going to receive at least a few negative online reviews. Usually the customer truly had an unfavorable...
5 Articles That Will Help Opticians Close More Frame Sales
One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like a straightforward sale...
4 Ways Technology Will Help Your Front Desk Stand Out
The waiting room and front desk of your eyecare practice is where your patients get their first impression of your entire office, which is...
Marketing for Optometrists: Cause Related Marketing
Does your practice give back? Should your practice advertise the causes they support? It's important to premeditate your marketing plan for...
Optical Dispensing: Is Your Customer Service Up to Par?
Providing good customer service in your dispensary is a critical step towards making a sale. But what makes good customer service? Some...