Janelle Pauli
Managing Your Eyecare Practice's Online Reputation
Every eyecare practice is bound to have an unhappy patient or customer online every now and again, no matter how efficient the workflow or...
Evaluating the Total Cost of Your Optometry Software
We often discuss profitability in your practice when it comes to your dispensary, your staff, and your patient growth. However, we know...
How Your Optical Shop Can Blow Your Online Competition Out of the Water
It's not a surprise that your optical shop is facing competition from online retailers. If you find your patients are buying their frames...
The Most Common Reason for Claim Denials
Claim denials are a problem that every eyecare practice faces. These claim denials are also one of the most important things for your...
Infographic: How to Prove the Value of Your Products
Many patients can scoff at the price of quality eyewear and retreat to the Internet to find a cheaper alternative for their frames and...
How to Welcome New Staff in Your Optical Practice with Open Arms
You just hired a new staff member in your optical practice that you believe will be a great fit with your current team. But, how do you...
Optical Resources: 10 Awesome Examples of Flex Benefits Advertising
It can be hard to get those creative juices flowing to come up with display and advertising ideas to remind your customers to use their...
6 Secret Marketing Tactics to Help Your Eyecare Practice Stand Out
When it comes to marketing your eyecare practice, you often find articles on things like growing your Facebook page, how to write a good...
17 Insurance Definitions Your Billing Manager Should Know
The world of health insurance and medical billing and coding can be a complicated one. Even experienced billers have to face ever-evolving...
How to Calculate Gross Revenue Per Optometry Staff Hour
Running and managing an eyecare practice isn't easy work. Especially when you're an independent practice trying to stay on top of your...
The Anatomy of a Good Patient Recall Message
The ability to keep your schedule full everyday in your eyecare practice can sometimes be a challenge. So what's the best way for bringing...
Optical Resources: Interview Questions to Land You the Perfect Candidate
At some point, your eyecare practice is going to experience staff turnover and you're going to hunt for a new hire in your practice....
Quick Tip: How to Calculate Patient Chair Cost
Chair cost represents the overhead expenses associated with providing care to each patient. Looking at your chair cost involves a few...
How to Calculate New Patient Growth Per Year
As an independent optometrist, it's important to make sure that you're measuring the right benchmarks in your practice. Not only are you...
Eyecare Practice Resources: A Simple Guide for Your First Trunk Show
Every eyecare practice is looking for ways to promote their practice and stand out from the competition. Holding a trunk show is one...
6 Questions to Ask When Dealing with High Staff Turnover in Your Optical Practice
Staff turnovercan be a big challenge for many eyecare practices. Also, having employees leave and training new employees can have a big...