Madhu Singh

If you're curious what your peers in optometry are interested in, these blogs have been the most-read by our audience this year. They're...

Although it can be tough to admit, your eyecare practice is a business that needs to be profitable in order to serve more patients. If...

In the first few years, OD practice owners are focusing on paying off debt, hiring the right people, and building a patient base. After...

What better way to dive into the season of love than with a guest blog post about marketing for optometrists from our lovely friends over...

Taking care of your practice's billing in-house is tough when optometrists don't have a background in insurance claims. Billing takes time...

Artificial intelligence (AI) has been on the mind of healthcare professionals in terms of job automation, but what about its impact on...

Planning for change without any guiding compass is near impossible. Attending conferences, expos, and networking events locally can help...

Your patients have probably become immune to Valentine's Day-related marketing campaigns by now. They've seen all the branded candy...

Did you resolve to read more this year? We did, too. However, it's hard to make time for reading between packed work schedules, family...

From designer babies to cloning, our fascination with the human genome knows no bounds. There is an ethical dichotomy surrounding CRISPR...

Everyone's making personal resolutions to kickoff the new year. We see resolutions as achievable goals, both small and large, that can help...

We already spend the majority of our time on our phones, so it's inevitable that you have work-related applications downloaded. Especially...

For the past two years, the unemployment rate in the US has stayed mostly below 4%. While this is the lowest it has been for the past 30...

We're getting close to the effective date for the new MBI, so it's time to prepare your staff for the changes to their claim processing. As...

Sometimes a patient will visit you once or twice without complaint or any obvious issues, but then never return to your practice. If this...

After you graduate from optometry school, there are many possible avenues for you to embark on. Private practices, lease-owned locations,...