How to Use Optical Resources to Prove the Value of Quality Eyewear
We are always on the lookout for optical resources that can help your eyecare practice increase efficiency and boost profits through simple...
EHR Software: Why You Need a Patient Portal and How to Market It
Xerox conducted a survey about the usage of EHR software, particularly patient portals, across the country. We thought that some of the...
Why You Should Separate Your Insurance Billing from Your Optometric Practice Staff
If you currently have a biller or split out insurance billing amongst your small staff, ask yourself if you're happy with your claim denial...
How ODs Can Use Google Analytics to Power SEO
Data analytics can sound daunting initially, but allows you to use your eyecare practice's website to its maximum potential. You probably...
Practice Management for Optometrists: 6 Marketing Tips for ODs
Independent optometrists know the importance of building and maintaining a loyal customer base. And having a good marketing strategy for...
What You Need To Know As A New Billing Manager
Optometry billing can be a fast-paced and complex role that can seem intimidating at first. However, with a bit of preparation and...
7 Bad Manager Habits that Can Destroy Your Optical Practice Team
In any small business, including your eyecare practice, managers have to manage day-to-day tasks and lead their team to success. Managing a...
Best Strategies for Collecting on Your Electronic Claims
Managing claims effectively is a complicated process that is critical to providing revenue for optometric practices. As optical dispensary...
4 Ways Your Optometry Office is Wasting Time
If you own your own practice, you probably find that there aren't enough hours in a day to get everything done. While we all know that...
Optometric Practice Management: Tightening Your Practice's Belt
As independent optometrists and practice owners, running your practice isn't just about seeing patients. You're also managing a business....
How Automated Communication Improves Your Online Reviews
Do you find it slightly awkward to verbally ask your patients to leave you reviews online? We know it may feel inorganic to request them,...
Dangers of Not Keeping Track of Your Electronic Claims
When it comes to managing the electronic claims in your eyecare practice, you can’t just submit a claim and wait for payment. Keeping track...
How to Identify Your Practice's Buyer Personas
When was the last time you reviewed your eyecare practice's sales messaging? Whether it's through marketing material, online content, or...
How to Design Your Practice Like Apple Designs Products
Apple generates a well-deserved buzz around the design of its products year after year. The company blazed a path by choosing minimalist...
Tips for ODs: How to Handle No-Shows and Late Patients
Your optometry practice can be incredibly organized and run like a well-oiled machine. But a late patient or a no-show can throw off your...
5 Marketing Strategies Your Eyecare Practice Hasn't Tried
Marketing trends are constantly changing. As soon as you think you have it all down, something new comes along to learn and apply to your...