3 Tips For Becoming An Expert User of Social Media In Eye Care

Posted by Jeff Rezabek on Tue, Nov 07, 2017 @ 15:11 PM

Social media has grown to become an essential and efficient marketing tool for businesses of all sizes. If done effectively, social media in eye care can be used to market to the different generations in a community and attract new patients through well crafted, timely posts.

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How Local Marketing Can Promote Your Optometric Practice

Posted by Jeff Rezabek on Thu, Nov 02, 2017 @ 15:11 PM

It’s getting harder to reach your ideal patients through marketing. The digital age is exposing your patients to thousands of advertisements a day. This increase of commercial coverage from national brands can make it difficult for local businesses to compete and gain the attention of the individuals in their community. However, some digital strategies and time-honored tactics allow optometric practices to market locally to attract patients to your practice. In this post, we list five of the effective local marketing strategies you can use to promote your optometric practice to your community.  

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How To Influence Your Patients To Buy From Your Optical Dispensing Products

Posted by Jeff Rezabek on Tue, Oct 31, 2017 @ 16:10 PM

Selling the frames in your optical dispensary can seem like a losing battle with online retailers undercutting you on price. But, the price isn’t always the deciding factor when making a purchasing decision. A classic read if you’re looking to understand how your patients make buying decisions is the book Influence: The Psychology of Persuasion by Dr. Robert Caildini. In this book, Robert Caildini lists six principles that help influence people to buy from you. In this post, we’ll quickly cover how some of his principles can be used to guide your patients to purchase frames from your optometric practice.

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Interview: Building and Maintaining a Strong Team in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Oct 26, 2017 @ 14:10 PM

We have heard time and time again how hard it can be for eyecare practices to maintain a loyal, experienced, and productive team of employees. Lower wages and limited benefits can make it hard to attract and hang on to a good team. We've written a lot of articles on the topics of hiring the right people and creating a culture that your team will thrive in, but a lot of times it's easier said than done.

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The Impact Of Small Business Saturday On Your Optometric Practice

Posted by Jeff Rezabek on Wed, Oct 25, 2017 @ 15:10 PM

With Halloween less than a week away, many retailers are getting ready for the shopping season with Black Friday and Cyber Monday sales. Luckily, small shops—like an optometric practice—can get in on the action with a day that promotes shopping at small businesses. But, how beneficial can Small Business Saturday be for an optometric practice? The fine people at The Optical Vision Site break it down for us in their recent post.

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