How to Create Eye Catching Window Displays for Your Optical Shop

Posted by Janelle Pauli on Thu, Jan 18, 2018 @ 15:01 PM

If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame sales. And with so much focus on attracting customers to your practice online, sometimes the simple, "old fashioned" techniques get pushed to the wayside. If you're selling frames in your eyecare practice, creating fashionable window displays can be a big trigger to hitting your sales goals. 

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Finding Fill-ins For Your Optometric Practice This Flu Season

Posted by Jeff Rezabek on Tue, Jan 16, 2018 @ 16:01 PM

The flu season is severe this year. With the most widespread flu season on record, it may only be a matter of time before it hits you or your staff. While getting sick may be unavoidable, missing days from your optometric practice will keep you from caring for the patients on your schedule and growing profits. But, if you know where to look, you can connect with a fill-in doctor to keep your schedule moving while you’re out.

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5 Reasons Practices Fail At Growing Their Optical Dispensing Sales

Posted by Jeff Rezabek on Thu, Jan 11, 2018 @ 15:01 PM

With the rise of online retailers, it’s getting harder to make a profit from optical dispensaries. It may seem impossible to convince a patient to purchase frames from your practice with online retailers competing for the same business. But sometimes, it’s not the online retailer’s fault. Common challenges could be affecting your optometric practice's ability to communicate the value of your frames, impacting your profits. 

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Eye Care Industry Tips For Keeping Up With Changes in MIPS

Posted by Jeff Rezabek on Tue, Jan 09, 2018 @ 15:01 PM

If you had the chance to participate in MIPS in 2017, don’t expect it to be the exact same in 2018. This year, the payment program is making some changes to reduce the burden and make participation easier. Keeping up with the changes and being able to incorporate them into the eye care industry can be a stressful and confusing undertaking. Using the resources below, you can keep up with the changes in the MIPS program.

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Successful Strategies To Boost Optical Dispensing Sales In The Exam Lane

Posted by Jeff Rezabek on Thu, Jan 04, 2018 @ 15:01 PM

Online retailers are making an impact on your optical dispensing profits. And unfortunately, new online retailers seem to pop up all of the time. Luckily, when a patient enters your optometric practice, you have the competitive edge. However, many practices leave the sales strategy to the optician.

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