Retargeting Captures Eyecare Patients' Attention

Posted by Madhu Singh on Thu, Nov 01, 2018 @ 11:11 AM

Have you ever browsed an online store, clicked on a few items that you didn't end up buying, and started seeing ads for those items on websites you browsed afterwards? You were the target of retargeting campaigns.

Retargeting campaigns are becoming increasingly common for ecommerce and search-driven business because they lead to higher average click-through rates. If a large chunk of your eyecare patients are finding you online, you might want to invest in retargeting ads for your optometry practice as well.

Let us teach you about how remarketing works, setting up a campaign for your practice, and measuring the success of its performance in this blog post. Happy marketing!

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Earn 1 CE Credit with this Free ABO Approved Course

Posted by Madhu Singh on Tue, Oct 30, 2018 @ 11:10 AM

We know ODs want to get their CE credits in the most convenient way possible. How about getting them online for free?

20/20 Magazine offers a range of courses, most of them cost a nominal fee while some are completely free. We've linked our favorite free courses below to make life easier for you. The best thing is that these courses are short and digestible, so you can chip away at your CE credit goal on your busy schedule.

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Attention ODs: MIPS Rules are Changing in 2019

Posted by Madhu Singh on Thu, Oct 25, 2018 @ 12:10 PM

Do you know if your EHR is prepared for MIPS in 2019? The 2019 proposed rules for MIPS are out. If your eyecare practice bills $90,000 or above in Part B allowed charges or has 200 Medicare beneficiaries, then you are qualified to opt-in to attest. Your Medicare business, search rankings, and Healthgrades score could suffer if you don't opt-in to MIPS.

Although not all EHR solutions are 2015 edition certified, certification is a Quality Payment Program requirement to participate in MIPS starting January 1st, 2019.

Is it time to switch EHR platforms? What does certification mean and why does it affect you? Register for our webinar to find out.

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Eyecare Practice vs Amazon: How Can ODs Win?

Posted by Jeff Rezabek on Tue, Oct 23, 2018 @ 11:10 AM

There’s nothing wrong with a little competition, but having a full understanding of who your competitors are and how your optical practice can compete against them will help you educate your patients on making informed buying decisions for their eyecare needs.

This featured article comes from the folks at The Optical Vision Site. In this post, they provide some great tips on how your practice can compete against retail giant, Amazon.

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How to Run an Eco-Friendly Eyecare Practice

Posted by Madhu Singh on Thu, Oct 18, 2018 @ 11:10 AM

Sustainable living is having a moment. An over $200 billion moment. Powerful consumers are calling for more supply chain transparency, eco-friendly products, and dedication to green living. How can your eyecare practice meet the demands of these consumers?

Besides stocking up on eco-friendly eyecare products, there are many ways you can promote a green earth through your processes and workflows in your practice. If you're going through the trouble of revolutionizing your methods, marketing for eco-friendly customers is also important. Read on to find environmentally conscious alternatives to your existing practices.

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