Why You Should Separate Your Insurance Billing from Your Optometric Practice Staff

Posted by Madhu Singh on Thu, Sep 13, 2018 @ 09:09 AM

If you currently have a biller or split out insurance billing amongst your small staff, ask yourself if you're happy with your claim denial rate. Is your biller a bit overwhelmed with work? Does your small staff feel stretched thin because they're required to wear multiple hats? These are a few reasons that having your staff handle insurance claims might slow down your revenue stream.

Outsourcing your claim management can save you money in the long-term, keep your staff focused on patient care, and give you peace of mind. Read on to discover more benefits to separating your insurance billing from your eyecare practice's staff.

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Optical Dispensing Tips: 4 Strategies For Boosting Frame Sales

Posted by Robert Fallon on Tue, Sep 11, 2018 @ 08:09 AM

With online sales becoming more and more popular, optical practices around the nation are finding ways to keep their business from becoming a showroom for their patients. Showrooming occurs when patients try on and fit optical eyeglass frames at your practice, but then make the actual purchase from another retailer online. Do not fear though, because there are many ways to combat this new showroom epidemic and keep revenue flowing into your practice.

When your patients come in for their annual exam, they are expecting to be taken care of and informed on what they need to do for better vision. In short, they trust your opinion as a professional. You have the knowledge to advise the patient on various glasses that meet their specific needs. This personal touch is the first step in combating online competition. Use these 4 optical dispensing tips to better understand how you, as a leader of your practice, can help increase revenue from frame sales.

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Writing Product Descriptions for Eyewear

Posted by Madhu Singh on Thu, Sep 06, 2018 @ 10:09 AM

Patients browsing your optical dispensary after their appointments are bound to be overwhelmed with visual options. This is where excellent product descriptions come in to save the day, creating a good customer experience before your optician steps in to help.

If you run a busy practice and want to convert patients into dispensary customers, you'll need to craft compelling, relevant, and buyer persona-specific descriptions for your products. Depending on the layout and design of your optical dispensary, you can write broad descriptions for different styles of frames, brands of frames, lifestyles, and use-cases. The possibilities are endless, so let us show you how you can start optimizing your frame descriptions today.

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What You Need To Know As A New Billing Manager

Posted by Jeff Rezabek on Tue, Sep 04, 2018 @ 15:09 PM

Optometry billing can be a fast-paced and complex role that can seem intimidating at first. However, with a bit of preparation and homework, you can make a successful career out of managing an optometric practice’s electronic claims.

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Hiring & Training Newbie Opticians in Your Practice

Posted by Madhu Singh on Thu, Aug 30, 2018 @ 11:08 AM

Opticians spend almost as much time with patients as the ODs. Hiring a new optician can be nerve-wracking, especially if the candidate is new to the profession. However, with the help of practice management technology and our expert tips, you can set your new hires up for success before they start. 

Well-executed training and on-boarding can help make sure your practice's profits and productivity don't suffer from the transition. No matter if your new hires have limited eyecare experience or are seasoned opticians, we've rounded up the best advice, methods, and tools to make sure your new hire fits seamlessly into your practice in no time.

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