Optical Dispensing Tips: Benchmarks to Monitor in Your Dispensary

Posted by Megan Ludzenski on Tue, May 07, 2019 @ 15:05 PM

Monitoring industry benchmarks in your practice is important in order to keep your profits rising, especially in your optical dispensary.

Your dispensary serves as one of the main points of revenue for your practice, and if you're unaware that it is underperforming then you could be missing out on the opportunity to increase your profits.

We want to show you how to calculate two important numbers from our benchmark eBook that are specific to your dispensary and how it is performing.

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The Best Goal Tracking Template for Optometrists

Posted by Madhu Singh on Thu, Apr 25, 2019 @ 14:04 PM

Developing a 3 or 5 year plan for your practice can be stressful, but it's something every independent optometrist usually creates in alignment with their personal career goals. Why shouldn't you do the same for your optical staff?

When your employees have measurable targets, they are more motivated to stay on track to meet sales requirements, bring in new patients, and gain promotions. However, providing guidance and direction is difficult when you have a team of individuals with different skills, interests, and personal desires.

That's why we created a goal tracking sheet that can help keep your staff on track, organized, and productive. Keep reading to learn how to create SMART goals and meet your annual targets together.

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Do Freebies Bring Business to Your Optical Practice?

Posted by Madhu Singh on Thu, Apr 18, 2019 @ 11:04 AM

Every time you receive a to-go bag with a toothbrush, mini toothpaste, and floss at the dentist, do you wonder how the practice justifies purchasing items that have no return on investment? Similarly, will you bring in new patients by allowing free adjustments, cleaners, and cloths or just cost your practice money?

It's entirely possible that freebies can lead to an increase in sales through branding and messaging. Today, we want to explore whether branded and unbranded extra goodies can impact your patients and work well for your practice growth.

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New Ebook: Expert Staff Management Guide

Posted by Madhu Singh on Tue, Apr 09, 2019 @ 08:04 AM

We've found that staff turnover and other human resources issues can quickly stop the growth of your optometry practice. Starting with hiring the best people for your office culture, office managers and ODs can transform their staff with a few informed changes to their management style.

Evaluating your existing staff management processes, support policies, and organization is the first step to building an expert team. Our latest ebook, "Expert Staff Management in Eyecare", includes printable assets, management advice, and human resources tools that can support your eyecare staff. 

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How to Calculate New Patient Growth Per Year

Posted by Janelle Pauli on Thu, Apr 04, 2019 @ 13:04 PM

As an independent optometrist, it's important to make sure that you're measuring the right benchmarks in your practice. Not only are you seeing patients on a regular schedule, but you're also trying to manage an optometry business. Successfully doing both can be tricky to balance well. It's important to monitor where your practice is succeeding and failing.

Today, we're going to take a look at one important benchmark that you should be paying attention to at least on a yearly basis: New Patient Growth Per Year. If you're not successfully bringing in new patients each year, it's hard to say that you're truly running a successful eyecare practice.

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