How to Encourage Patients to Promote Your Eyecare Practice

Posted by Janelle Pauli on Thu, Aug 17, 2017 @ 14:08 PM

You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your current patients and their word of mouth recommendations to their friends and family. Without bluntly asking for patients to post reviews or share stories on social media there are ways you can encourage your patients to do this on their own throughout your office.

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How A Solar Eclipse Can Boost Awareness Around Your Optometric Practice

Posted by Jeff Rezabek on Tue, Aug 01, 2017 @ 14:08 PM

In 20 days, the Great American Total Solar Eclipse will travel coast to coast across the contiguous United States and will allow viewers in the lower 48 states see the Earth’s moon pass in front of the sun and block all or parts of the light’s path to Earth.

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Best Practices of Effective Online Ads Your Eyecare Practice Should Implement

Posted by Janelle Pauli on Thu, Apr 27, 2017 @ 14:04 PM

It's a good start if your eyecare practice is already spending marketing dollars on online advertising by way of things like promoted Facebook posts and Google Adwords. But, with all the features and advancements of online advertising today, you might not be making the most of your ad dollars. To really get the most bang for your buck we have 7 strategies to implement for better results on your ads.

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The Ultimate List of Vision Charities for the Eyecare Industry

Posted by Jeff Rezabek on Wed, Mar 29, 2017 @ 14:03 PM

It’s important to give back to your community, whether as an individual or as a practice. When you can find and contribute to a charity that aligns with your values it can reduce stress, increase happiness, and improve self-esteem. Whether you donate your time, your money, or your support, finding a way for your practice to give back to a cause will also improve the way your community and peers look at you and your practice.

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4 Ways To Use Social Media At An Eyecare Industry Tradeshow

Posted by Jeff Rezabek on Thu, Mar 23, 2017 @ 14:03 PM

Tradeshows provide a great opportunity to meet new people, learn new skills, and scope out modern optometry software. But, tradeshows can also be a place for you to flex your social media muscles to ensure that you’re connecting with the right people and getting the most out of the eyecare industry event.

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