Best Practices of Effective Online Ads Your Eyecare Practice Should Implement

Posted by Janelle Pauli on Thu, Apr 27, 2017 @ 14:04 PM

It's a good start if your eyecare practice is already spending marketing dollars on online advertising by way of things like promoted Facebook posts and Google Adwords. But, with all the features and advancements of online advertising today, you might not be making the most of your ad dollars. To really get the most bang for your buck we have 7 strategies to implement for better results on your ads.

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The Ultimate List of Vision Charities for the Eyecare Industry

Posted by Jeff Rezabek on Wed, Mar 29, 2017 @ 14:03 PM

It’s important to give back to your community, whether as an individual or as a practice. When you can find and contribute to a charity that aligns with your values it can reduce stress, increase happiness, and improve self-esteem. Whether you donate your time, your money, or your support, finding a way for your practice to give back to a cause will also improve the way your community and peers look at you and your practice.

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4 Ways To Use Social Media At An Eyecare Industry Tradeshow

Posted by Jeff Rezabek on Thu, Mar 23, 2017 @ 14:03 PM

Tradeshows provide a great opportunity to meet new people, learn new skills, and scope out modern optometry software. But, tradeshows can also be a place for you to flex your social media muscles to ensure that you’re connecting with the right people and getting the most out of the eyecare industry event.

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Optical Resources for Prospering Under MACRA and MIPS

Posted by Jeff Rezabek on Thu, Mar 02, 2017 @ 14:03 PM

Participation in MACRA and MIPS has just started. While 2017 is the year when eligible eyecare practices can start participating in the quality payment program, there are still a lot of unanswered questions about the rules involved with the value-based reimbursement model.

Below are optical resources to help you gain a firmer understanding of MACRA, MIPS, and APMs.

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How the Eyecare Industry Gets CE Credits Without Leaving Home

Posted by Jeff Rezabek on Thu, Jan 19, 2017 @ 14:01 PM

Earning continuing education requirements each year can be a struggle for ODs who can’t take the time off to leave the practice to travel. And, if you’re an OD in a rural area, sometimes the only way you can attend a continuing education session in person is by air travel.

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