How the Eyecare Industry Gets CE Credits Without Leaving Home

Posted by Jeff Rezabek on Thu, Jan 19, 2017 @ 14:01 PM

Earning continuing education requirements each year can be a struggle for ODs who can’t take the time off to leave the practice to travel. And, if you’re an OD in a rural area, sometimes the only way you can attend a continuing education session in person is by air travel.

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How You Can Make Meaningful Connections at Vision Expo West

Posted by Jeff Rezabek on Tue, Aug 23, 2016 @ 14:08 PM


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Optical Dispensing Tips: Schedule a Frame Fashion Show to Boost a Slow Quarter

Posted by Janelle Pauli on Tue, Jun 28, 2016 @ 14:06 PM

Just about every business goes through a slow month or two every year. It's likely in your eyecare practice that slow month falls around the same time each year. So how can you proactively prepare for your next slow month?

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10 Tips From Across the Web for Attending an Optical Industry Tradeshow

Posted by Janelle Pauli on Tue, Jun 14, 2016 @ 14:06 PM

Whether you're an exhibitor or attendee, tradeshows can be a whirlwind experience. Getting yourself prepared for the trip ahead of time will help you get the best possible return on attending the event, but going at it blind could end up being a big waste of your time. We searched the web for the best advice we could find for preparing yourself for your next optical industry tradeshow.

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Tips for ECPs: 4 Impactful Marketing Ideas for Your Practice

Posted by Janelle Pauli on Thu, Apr 21, 2016 @ 14:04 PM

Many small business owners run out of time, or aren't familiar with some of the quick and easy options out there for marketing a business. And, as a small independent eyecare practice, the same might go for you. You know the importance of marketing, but sometimes it just gets put on the backburner.

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