Optical Dispensing Tips: 6 Trunk Show Mistakes to Avoid

Posted by Janelle Pauli on Tue, Aug 21, 2018 @ 11:08 AM

Events, like trunk shows, in your dispensary can sometimes be a big hit or a big miss. And, if you've never held this type of event before you probably have a lot of looming questions going into it. Every practice and market is unique, so what is a hit for one practice could be a total miss for another.

It's important to understand the customers that you're targeting and how you can cater to them for your event. Let's take a look at some of the general mistakes you can avoid when getting prepared for a trunk show in your dispensary.

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Eye Care Industry Tips For Keeping Up With Changes in MIPS

Posted by Jeff Rezabek on Tue, Jan 09, 2018 @ 15:01 PM

If you had the chance to participate in MIPS in 2017, don’t expect it to be the exact same in 2018. This year, the payment program is making some changes to reduce the burden and make participation easier. Keeping up with the changes and being able to incorporate them into the eye care industry can be a stressful and confusing undertaking. Using the resources below, you can keep up with the changes in the MIPS program.

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Getting Your Optometric Practice Involved With Giving Tuesday

Posted by Jeff Rezabek on Tue, Nov 28, 2017 @ 15:11 PM

Yesterday, consumers spent over 6 billion dollars online making it the biggest online shopping day in US history. Flowing the three  days dedicated to shopping comes a day to give back. Although it’s a relatively new event, Giving Tuesday has raised 177 million dollars.

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How to Have Fun on Halloween in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Oct 12, 2017 @ 14:10 PM

Getting festive in your eyecare practice is a fun way to interact with your patients on holidays, and with Halloween just around the corner we wanted to share a few ideas for celebrating with your patients in the office. Before you know it the holidays sneak up on you, but with a little planning you can get your practice geared up for a fun day (or week) for both your staff and your patients. Here are a few quick and easy ideas to help you get in the spirit.

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How to Encourage Patients to Promote Your Eyecare Practice

Posted by Janelle Pauli on Thu, Aug 17, 2017 @ 14:08 PM

You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your current patients and their word of mouth recommendations to their friends and family. Without bluntly asking for patients to post reviews or share stories on social media there are ways you can encourage your patients to do this on their own throughout your office.

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