Getting Your Optometric Practice Involved With Giving Tuesday

Posted by Jeff Rezabek on Tue, Nov 28, 2017 @ 15:11 PM

Yesterday, consumers spent over 6 billion dollars online making it the biggest online shopping day in US history. Flowing the three  days dedicated to shopping comes a day to give back. Although it’s a relatively new event, Giving Tuesday has raised 177 million dollars.

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How to Have Fun on Halloween in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Oct 12, 2017 @ 14:10 PM

Getting festive in your eyecare practice is a fun way to interact with your patients on holidays, and with Halloween just around the corner we wanted to share a few ideas for celebrating with your patients in the office. Before you know it the holidays sneak up on you, but with a little planning you can get your practice geared up for a fun day (or week) for both your staff and your patients. Here are a few quick and easy ideas to help you get in the spirit.

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How to Encourage Patients to Promote Your Eyecare Practice

Posted by Janelle Pauli on Thu, Aug 17, 2017 @ 14:08 PM

You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your current patients and their word of mouth recommendations to their friends and family. Without bluntly asking for patients to post reviews or share stories on social media there are ways you can encourage your patients to do this on their own throughout your office.

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How A Solar Eclipse Can Boost Awareness Around Your Optometric Practice

Posted by Jeff Rezabek on Tue, Aug 01, 2017 @ 14:08 PM

In 20 days, the Great American Total Solar Eclipse will travel coast to coast across the contiguous United States and will allow viewers in the lower 48 states see the Earth’s moon pass in front of the sun and block all or parts of the light’s path to Earth.

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Best Practices of Effective Online Ads Your Eyecare Practice Should Implement

Posted by Janelle Pauli on Thu, Apr 27, 2017 @ 14:04 PM

It's a good start if your eyecare practice is already spending marketing dollars on online advertising by way of things like promoted Facebook posts and Google Adwords. But, with all the features and advancements of online advertising today, you might not be making the most of your ad dollars. To really get the most bang for your buck we have 7 strategies to implement for better results on your ads.

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