Eyecare Practice Resources: A Simple Guide for Your First Trunk Show

Posted by Janelle Pauli on Tue, Mar 19, 2019 @ 13:03 PM

Every eyecare practice is looking for ways to promote their practice and stand out from the competition. Holding a trunk show is one creative way to help reach new goals in your practice. But be wary, a successful event is going to require a lot of planning and effort. It's not as simple as slapping up a flyer in your practice in hopes that will draw enough attention to the event.

Labeling your event as a trunk show might not be the best way to resonate with your client base either. Think about a theme for your event and a creative title that might lure in attendees. Something like, Fall Eyewear Fashion Show and Sale is likely going to catch more attention than an event called, Dr. Smith's Trunk Show.

There is a lot to think about when planning any event. And, if you aren't a seasoned event planner, it can be easy to overlook some details. While there isn't a tried and true formula for success, we've got some steps for you to take to ensure trunk show success at your next event.

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Optical Resource for Starting a Small Business

Posted by Jeff Rezabek on Tue, Nov 06, 2018 @ 12:11 PM

Thinking about starting your own practice, or maybe opening an eyecare related business, but don't know where to start? The kind folks at The Optical Vision Site have found an optical resource for starting your small business.

We want ODs and the entire optical staff to feel empowered as small business owners. That's why we hope you utilize the following online resources, both free and paid, before making transformational business decisions. Read on to find organizations, information, and meetings to grow your practice.

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Earn 1 CE Credit with this Free ABO Approved Course

Posted by Madhu Singh on Tue, Oct 30, 2018 @ 11:10 AM

We know ODs want to get their CE credits in the most convenient way possible. How about getting them online for free?

20/20 Magazine offers a range of courses, most of them cost a nominal fee while some are completely free. We've linked our favorite free courses below to make life easier for you. The best thing is that these courses are short and digestible, so you can chip away at your CE credit goal on your busy schedule.

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Managing Eye Care Employees: The Millennial Edition

Posted by Janelle Pauli on Tue, Oct 02, 2018 @ 12:10 PM

We understand the challenges that many eyecare practices go through to find and hire quality, long-term employees for their practice. Seeing as many ODs suffer from high staff turnover rates, they're cautious to hire young employees who will stick around and grow with the practice for a few years. Millennial employees can make a big impact on your practice because they're comfortable with new technology, quick learners, and goal-oriented generally.

However, if you've never had millennial staff before, there are a few things you should know about their professional style when you hire them. Let's look at a few different characteristics some millennial employees might possess, and a few different management tips you can take away for hanging onto these employees in your practice. 

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Get Your Optometry Software Playbook For Running A Modern Practice

Posted by Jeff Rezabek on Thu, Sep 20, 2018 @ 11:09 AM

Optometry has changed rapidly over the past ten years. New innovations have paved the path for streamlined workflows, enabling practices to seat more patients without extending hours or reducing the quality of care. Unfortunately, many practices have been slow to adopt these solutions, choosing outdated systems and processes that create inefficiencies and increase risks.

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