Keeping Profit Margins High in Your Eyecare Practice

Posted by Madhu Singh on Thu, Sep 19, 2019 @ 08:09 AM

It's no secret that optometry practices can earn a whopping 30-40% net profit. Especially once the practice has gone through its first year of growing pains and had a chance to be established. 

How do you scale profits in a private optometry practice in terms of business development, staff, patient volume, and accepted payers? We did some research and collected the plans of financially successful practices to help guide you to the right track.

Keep reading to see a few of the top pieces of advice we found.

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Key Optical Metrics for 2019

Posted by Madhu Singh on Thu, Sep 12, 2019 @ 17:09 PM

It takes a lot of energy, time, and resources to run your practice. There isn't too much downtime to research recent industry developments and growth predictions. However, knowing these key metrics is useful for planning ahead in your eyecare practice. That's why we did the research for you. 

Based on this report from Essilor University, we're highlighting a few key projections for the optical market and eyecare industry that will be useful to know going into 2020. Keep reading to see what we found and what might be relevant for your business. 

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4 Ways to Drive Your Optical Practice Growth

Posted by Jeff Rezabek on Tue, Sep 10, 2019 @ 13:09 PM

In the eyecare industry, thinking of new ways to increase profits and generate new patients can be difficult. For those optical practices looking to grow their business, but don’t know where to start, the path to business growth usually starts with setting long-term goals, supporting successful staff members, and leveraging technology and resources effectively.

This post explores four areas your practice can focus on to influence practice growth.

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How to Avoid 4 Common Claim Filing Mistakes that Cause Denials

Posted by Janelle Pauli on Tue, Aug 20, 2019 @ 11:08 AM

Claim denials in your practice can put a lot of stress on your biller and your reimbursements. If you aren't keeping up with rejections and denials, your practice could be missing out on a lot of cash. And, if you're using a practice management system or clearinghouse for your billing needs, you can't rely on it to do absolutely everything for you. There are still some things you need to know to make your system work for you.

Today we want to take a look at 4 common claim filing mistakes that can cause denials for many practices, and how you can go about handling and preventing these types of denials in the future.

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Optical Marketing Resources: Why Local Search is Important

Posted by Megan Ludzenski on Tue, Aug 06, 2019 @ 11:08 AM

When is the last time you physically looked something up in the yellow pages? Most searches for local businesses today happen through Google search or Google maps. If your practice's online presence isn't optimized for local search, you could be costing your practice tons of new patients.

Local search is when a consumer seeks information online in a specific geographic area with the intention of making a transaction offline. Today we want to share with you not only why local search is important, but also what you can do to make sure your practice is better represented.

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