Keeping Profit Margins High in Your Eyecare Practice
It's no secret that optometry practices can earn a whopping 30-40% net profit. Especially once the practice has gone through its first year...
The Financial Guide: The True Cost of Optical Marketing
Based on the needs of our readers, we're starting a new series here on the VisionWeb blog called The Financial Guide. We'll explore your...
[Tips for ECPs] Maintenance: The Silent Killer
We know that your practice can get busy and even hectic on some days. But with your overwhelming schedule, have you neglected your...
The Financial Guide: Recovering Financially in Eyecare
If you're new to The Financial Guide series, we noticed that business management and finance aren't usually courses included in optometry...
How Patients Can Use Flex Spending Dollars at the Optometrist
It's time for the rush of patients scheduling appointments to use up the money left in their FSA or HSA accounts. If you're not...
Recap: VisionWeb at Vision Expo West 2022
This year's Vision Expo West was held in Las Vegas at the Venetian from September 15th- 17th for eyecare professionals to gather for...
Tips for ECPs: 3 Ways to Improve Patient Waiting Time
We’ve all experienced being a patient in the waiting room, and most of us will describe the experience as far from pleasant. Now, think...
Tips for ECPs: How to Prevent Showrooming
As more and more online retail stores are taking over the Internet, brick and mortar stores are turning into “showrooms.” In other words,...
Tips for ECPs: 4 Impactful Marketing Ideas for Your Practice
Many small business owners run out of time, or aren't familiar with some of the quick and easy options out there for marketing a business-...
Tips for ECPs: How to Increase Frame Sales
On top of being a healthcare facility for your patients, we know that your practice is also a small business where frame sales are a big...
Tips for ECPs: How To Get a Positive ROI Out of Vision Expo
It's that time of the year again, and Vision Expo West is just over a week away! We're busy in the office getting ready, so we can only bet...
Google My Business Will Change Your Optometry Practice's SEO Strategy
It's likely you've already listed your optometry practice on Yelp, Zocdoc, and the AOA search. However, Google Reviews is quickly catching...
How to Learn from Your Practice's Toughest Business Mistakes
As a business owner you're going to make mistakes. But the silver lining in making mistakes is that it ultimately helps your business grow...
5 Negotiation Strategies To Increase Optical Dispensing Sales
Negotiating prices on your optical dispensary’s showroom floor can quickly turn into making an agreement that doesn’t help your optometric...
NEW WEBINAR: Communication Strategies for Modern Optometry Practices
Having the right tools for your business to be successful is essential for continued growth of your eyecare practice. Creating a space for...
Cheat Sheet to Being a Billing Expert
Throughout the tradeshows of 2022, it's become clear that all optometrists and office managers can find one thing in common: their...