The Official VisionWeb Blog

In the eyecare industry, managing claims is an important piece of the revenue stream; especially as more online retailers cut into your frame sales. However, many practices struggle to effectively turn their electronic claims into revenue from payers; forcing the practice write-off services or charge the patient more than they were expecting.

Thinking about starting your own practice, or maybe opening an eyecare related business, but don't know where to start? The kind folks at The Optical Vision Site have found an optical resource for starting your small business. 

When someone is in need of finding a new optometric practice, they usually start looking through a search engine, like Google. To help your chances of being noticed by these potential new patients, you need to get to the top of the first page of Google. The easiest way to do that is to utilize Google AdWords.

In an optometric practice, your staff interacts with dozens of people either face to face or over the phone every day. With the need to create positive interactions with every person your staff comes in contact with, it’s important that you create a culture where your staff not only is excited to come to work, but also a culture where the positive vibe increases productivity and a shared success throughout the optometric practice.

Whether you’re looking to improve the skills of your existing billing manager or trying to hire on new talent, the skills your optometric billing manager possesses can lead to greater profits from insurance claim reimbursements.