Optical Marketing Resources To Target Different Generations

Posted by Jeff Rezabek on Tue, Oct 10, 2017 @ 14:10 PM

Your patient schedule is most likely filled with patients of varying age ranges. The way you communicate with these patients in the exam room often differs when talking to Baby Boomers than when you talk to Millennials. But, does your marketing strategy only focus on one set generation? While major events help define the age range of a generation, they often don’t define the person, and individuals can follow characteristics of different generations all together.

Read More

Interview: Growth Hacking Tips for Optometric Practices

Posted by Jeff Rezabek on Thu, Sep 28, 2017 @ 14:09 PM

Growth hacking tips are all over the internet. But, few seem to be focused on the optometric field. In one of our recent ebooks, we had the chance to interview Dr. Shazeen Ali, of Ranch Road Vision Source, to ask her how for tips on applying a growth hacking strategy for the eyecare industry.

Read More

How To Avoid Hiring The Wrong Candidate For Your Optometric Practice

Posted by Jeff Rezabek on Tue, Sep 12, 2017 @ 15:09 PM

In order for your optometric practice to run smoothly, you have to trust that your staff members will do their role efficiently, effectively, and with integrity so that you can focus on your side of the business. Unfortunately, filling a position with the wrong candidate could put stress on your, your practice, your staff, and even the patients that have to interact with your practice. According to a CareerBuilder survey, a bad hire can cost a business $11,000.

Read More

5 Articles That Will Help Opticians Close More Frame Sales

Posted by Janelle Pauli on Thu, Sep 07, 2017 @ 14:09 PM

One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like an "easy sell" since most patients coming into the practice will need to purchase products for their vision, the online competition your practice faces makes closing frame sales harder than it used to be. While opticians might not necessarily consider themselves as "sales people," there is definitly a big sales component for that role in the practice.

Read More

Why Your Optometric Practice Staff Should Pull Benefits Before of Every Appointment

Posted by Jeff Rezabek on Tue, Aug 15, 2017 @ 15:08 PM

Your schedule is probably packed with patients wanting to get a comprehensive exam before they head back to school. While this is a busy time for your optometric practice, taking a bit of extra time before each appointment to pull benefits will not only help you earn more money, it could also benefit your patient.

Read More