Must-have Tips To Improve Your Optical Dispensing Results

Posted by Jeff Rezabek on Wed, Feb 22, 2017 @ 15:02 PM

Brick and mortar eyecare practices have fierce competition against online retailers. At VisionWeb, we often talk about how your staff can compete with online retailers by explaining the benefits of purchasing frames from physical practices. However, sometimes, this might not be enough.

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Optical Resources to Successfully Train Your New Hire

Posted by Jeff Rezabek on Tue, Feb 21, 2017 @ 14:02 PM

Bringing in new talent into your optometric practice is exciting. With new hires comes a boost in creativity, productivity, and positivity. It also comes with the challenge of training the individual quickly and efficiently enough that you can return to managing your practice and seeing patients.

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Optical Resources For Attracting Patients Through Email

Posted by Jeff Rezabek on Thu, Feb 16, 2017 @ 15:02 PM

Email is a vital form of communication for your patients.

When you communicate with a patient through email, you want them to take action. Whether you’re asking them to come back for their yearly eye exam or trying to promote the use of your patient portal, the goal with email is to get the patient to open the email, read the content, and take an action.

Below are a few optical resources to help you attract patients through email.

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Optical Resources: Desktops vs. Laptops in Your Eyecare Practice

Posted by Janelle Pauli on Tue, Feb 07, 2017 @ 14:02 PM

Each and every eyecare practice has different patients, staff, and business needs. What works well for one office, workflow, and team might not be the right fit for another. Determining the type of technology you purchase for your eyecare practice can have a big impact on the efficiency of your staff and the jobs they do every day to keep patients rolling through your office.

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5 Steps to Get Started with Email Marketing in Your Optometric Practice

Posted by Janelle Pauli on Thu, Feb 02, 2017 @ 14:02 PM

Keeping in contact with your patients even when they aren't in your practice is important for maintaining loyalty and keeping your schedule full. Email is an easy and modern way to keep in touch with your patient base. But, diving into email marketing can be intimidating if you don't know the steps to take to make it worth while. It's not as simple as haphazardly sending unorganized emails out to whoever you choose - there is a science behind it and best practices to follow.

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