The Official VisionWeb Blog

Many patients can scoff at the price of quality eyewear and retreat to the Internet to find a cheaper alternative for their frames and lenses. Being able to show and explain the value of quality eyewear and expert fittings can be tricky. Visuals are a great way to help get the point across to some of your most stubborn patients.

In today's guest post from The Optical Vision Site, we'll look at an infographic that can help explain to patients how much they value their vision over other purchases they make in their daily life. 

Developing a 3 or 5 year plan for your practice can be stressful, but it's something every independent optometrist usually creates in alignment with their personal career goals. Why shouldn't you do the same for your optical staff?

When your employees have measurable targets, they are more motivated to stay on track to meet sales requirements, bring in new patients, and gain promotions. However, providing guidance and direction is difficult when you have a team of individuals with different skills, interests, and personal desires.

That's why we created a goal tracking sheet that can help keep your staff on track, organized, and productive. Keep reading to learn how to create SMART goals and meet your annual targets together.

Every time you receive a to-go bag with a toothbrush, mini toothpaste, and floss at the dentist, do you wonder how the practice justifies purchasing items that have no return on investment? Similarly, will you bring in new patients by allowing free adjustments, cleaners, and cloths or just cost your practice money?

It's entirely possible that freebies can lead to an increase in sales through branding and messaging. Today, we want to explore whether branded and unbranded extra goodies can impact your patients and work well for your practice growth.

At some point, your eyecare practice is going to experience staff turnover and you're going to hunt for a new hire in your practice. Searching for new employees might not be common practice for you if you've had staff that have stuck around for years. To help get you prepared for hiring your next practice superstar we've compiled a list of some of our favorite interview questions to ask in this optical resources blog.

Some practices may choose to hire for skill over personality or vice versa. There isn't necessarily a right or wrong answer in every scenario, but it's important to make sure that each candidate can solve problems, think on their feet, and will fit in with the current culture and team you have established in your practice.

We've found that staff turnover and other human resources issues can quickly stop the growth of your optometry practice. Starting with hiring the best people for your office culture, office managers and ODs can transform their staff with a few informed changes to their management style.

Evaluating your existing staff management processes, support policies, and organization is the first step to building an expert team. Our latest ebook, "Expert Staff Management in Eyecare", includes printable assets, management advice, and human resources tools that can support your eyecare staff.