How to Use Optical Resources to Prove the Value of Quality Eyewear

Posted by Janelle Pauli on Tue, Sep 18, 2018 @ 09:09 AM

We are always on the lookout for optical resources that can help your eyecare practice increase efficiency and boost profits through simple adjustments in your dispensary. That's why we want to share and walk you through this graphic created by Lacey Mielcarek, MS, ABOC, of Media Eye Works Ltd. Optical and EyeQ Graphics.

In this guest post, Mielcarek walks you through the reasons she wanted to create this graphic and how she hopes it will put the cost of quality frames and lenses into perspective for future customers.

Read More

Marketing for Optometrists: 6 Examples of Great Facebook Strategies

Posted by Robert Fallon on Tue, Aug 14, 2018 @ 10:08 AM

Marketing messages and ads are all over your social media feeds. This popularity allows social media to be one of the most cost-effective and widespread communicating methods, especially for businesses.

Any eyecare practice that isn’t present online is missing out on potential patients, as many customers will go straight to the Internet for any information or advice they need. Your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.

Read More

5 Steps to Help You Open Your Dream Eyecare Practice

Posted by Janelle Pauli on Thu, Jun 28, 2018 @ 11:06 AM

Owning your own practice is a dream many Optometrists hope to obtain someday. But, being a business owner isn't the right fit for everyone. In any career or job, there are pros and cons to each position. If you're considering your next career move as an Optometrist and are thinking about opening a practice cold, this is the resource for you. We've got 5 steps and 5 different articles to help you make the right decision. 

Read More

New eBook: An OD Growth Guide to 5 Essential Insurance Reports

Posted by Madhu Singh on Thu, Jun 14, 2018 @ 10:06 AM

How do you currently manage the revenue of your optometry practice? If you're not already collecting historical patient claims and billing data, you might be missing out on potential revenue. With more sophisticated revenue management systems in place, you can analyze deeper data on your claim filing, billing performance, and audit risk.

Read More

4 Reasons Why You Lose Your Best Eyecare Practice Employee

Posted by Madhu Singh on Thu, Jun 07, 2018 @ 14:06 PM

If you've done your part in hiring or training a model employee who ended up leaving your practice after a few months, you're not alone. High turnover is a common concern among eyecare practices across the country. Even your top-performing employees can leave for a multitude of reasons including job satisfaction, salary, or lack of job growth. We understand that high retention and low staff turnover are necessary to maintain the efficiency of your eyecare practice.

Read More