Earning continuing education requirements each year can be a struggle for ODs who can’t take the time off to leave the practice to travel. And, if you’re an OD in a rural area, sometimes the only way you can attend a continuing education session in person is by air travel.Read More
Still struggling to think of a New Year’s resolution for your optical practice?
When it comes to selecting a New Year’s resolution for your eyecare practice, you can start looking at different focused areas that will help your practice grow. If you’re still struggling to come up with a few resolutions that will help propel your practice to success in 2017, we’ve listed a few ideas below to help.Read More
Returning eyewear is disrupting your dispensary profits and is costing your practice money to manage and replenish your frame boards with new frames. In this post from the Optical Vision Site, Cathy Ives explores what effects returning unpurchased frames has on your optical dispensing profits, your practice, and the relationship with the manufacturer.Read More
2016 was a busy year, and hopefully a successful one for your practice. We worked hard to provide a variety of useful resources for everyone in your eyecare practice to take advantage of and learn something new from. Today, we are focusing on our optician readers. We hope you didn't miss any of our most helpful articles from 2016, but in case you did we put together a quick recap of our most loved and shared information. Read up and see what you missed!Read More
With the new year approaching, your practice has to be ready to start fresh with strategies that will attract new patients, retain existing patients, and propel you into the future of your practice. As 2017 nears, your optical marketing plan needs to align your practice with your business and financial goals to help your practice stay relevant.Read More