Marketing for Optometrists: 6 Examples of Great Facebook Strategies

Posted by Robert Fallon on Tue, Aug 14, 2018 @ 10:08 AM

Marketing messages and ads are all over your social media feeds. This popularity allows social media to be one of the most cost-effective and widespread communicating methods, especially for businesses.

Any eyecare practice that isn’t present online is missing out on potential patients, as many customers will go straight to the Internet for any information or advice they need. Your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.

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5 Steps to Help You Open Your Dream Eyecare Practice

Posted by Janelle Pauli on Thu, Jun 28, 2018 @ 11:06 AM

Owning your own practice is a dream many Optometrists hope to obtain someday. But, being a business owner isn't the right fit for everyone. In any career or job, there are pros and cons to each position. If you're considering your next career move as an Optometrist and are thinking about opening a practice cold, this is the resource for you. We've got 5 steps and 5 different articles to help you make the right decision. 

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New eBook: An OD Growth Guide to 5 Essential Insurance Reports

Posted by Madhu Singh on Thu, Jun 14, 2018 @ 10:06 AM

How do you currently manage the revenue of your optometry practice? If you're not already collecting historical patient claims and billing data, you might be missing out on potential revenue. With more sophisticated revenue management systems in place, you can analyze deeper data on your claim filing, billing performance, and audit risk.

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4 Reasons Why You Lose Your Best Eyecare Practice Employee

Posted by Madhu Singh on Thu, Jun 07, 2018 @ 14:06 PM

If you've done your part in hiring or training a model employee who ended up leaving your practice after a few months, you're not alone. High turnover is a common concern among eyecare practices across the country. Even your top-performing employees can leave for a multitude of reasons including job satisfaction, salary, or lack of job growth. We understand that high retention and low staff turnover are necessary to maintain the efficiency of your eyecare practice.

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What Happens When You Don’t Track Your Optometric Billing Metrics

Posted by Jeff Rezabek on Tue, Jun 05, 2018 @ 15:06 PM

Your electronic claims can bring a lot of revenue into your practice. However, many optometric practices don’t have the time or resources available to track the performance of their claim management efforts. While your practice’s focus should be on delivering quality care to your patients, the ability to track and analyze your claim management performance can give you insights to help your practice work more efficiently while increasing revenue and decreasing frustration.

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