The Official VisionWeb Blog

Your brand image is the essence for your practice, making it extremely important to all aspects of your business. Yet, many practices struggle with maintaining a consistent brand image throughout all of their office materials.

It can be easy to forget about branding on smaller documents around the office, and that is why we've asked our in-house designer to come up with a branding checklist of all the things that you should be focusing on in your practice to develop a strong brand.

We hope the checklist below at least gets your wheels turning when thinking about how you represent your practice, and how you can work to improve your brand image before the end of the year.

Your practice is missing out on revenue when any claims go unfiled because your team isn't sure about why the claim was rejected or denied. And we want to help you prevent that with our latest webinar.

New Webinar:
October 30th, 12-1pm CST
Register Now

We've consulted our insurance expert to show you how to read claims, investigate what went wrong, get them paid, and prevent future errors.

Furthermore, this is an interactive webinar where you'll answer questions that guide you to the best solution for each unsolved claim. You'll also be able to ask any unanswered questions throughout the presentation, too.

Your optical dispensary can bring your optometric practice a big portion of the revenue. But only if your optician has the tools needed to educate patients about the lenses that will meet their sight, style, comfort, and budget.

Sometimes, patients and staff members can overlook the importance of an optician, but the work that they do helps complete your optometric practice staff and provides a vital service for your patients. There is always time to support your opticians and the other members of your team with a token of appreciation. After all, they are the face of your practice.

Below are some ways you can thank your hard working staff members.

We know that your time is taken up with problem-solving, scheduling, and patient care. However, making sure your practice is growing towards long-term and short-term goals is essential for a thriving, long-lasting business.

We created this hands-on guide to developing a five year plan for your practice that you can't find anywhere else. Keep scrolling to see what free advice and printables you'll get with VisionWeb's 5 Year Plan for ODs.

In the eyecare industry, especially when you only see many of your patients once or twice a year, staying relevant and memorable is important to maintain your patient count, increase new patient acquisition, and assist with frame sales.

And, in order to stay top of mind, your practice needs to increase communication and visibility within your community. This is where a strong optical marketing strategy comes in. Continue reading to see our expert opinion on marketing your practice in 2020.