3 Tips For Recruiting Top Talent For Your Optometric Practice in 2018

Posted by Jeff Rezabek on Thu, Dec 07, 2017 @ 15:12 PM

Recruiting qualified individuals for your optometric practice is vital to ensuring that your practice runs smoothly and your patients are treated with the care that they deserve. But recruiting can be a long, complicated process that may result in selecting a bad candidate for the role. If the candidate isn’t the right fit, you might add to the stress of your optometric practice which could result in higher turnover rates.

Read More

Interview: Becoming a Leader in the Eyecare Industry

Posted by Janelle Pauli on Tue, Nov 14, 2017 @ 14:11 PM

In the optical industry there are several different directions you can take your career, and there are plenty of different ways to build up your personal brand as an OD to become a leader in the industry. While you may not realize it, as an experienced OD in the industry you've gone through things that many young ODs just starting out will face throughout their career, and your experiences can be valuable learning lessons for many of your peers.

Read More

Optical Marketing Resources To Target Different Generations

Posted by Jeff Rezabek on Tue, Oct 10, 2017 @ 14:10 PM

Your patient schedule is most likely filled with patients of varying age ranges. The way you communicate with these patients in the exam room often differs when talking to Baby Boomers than when you talk to Millennials. But, does your marketing strategy only focus on one set generation? While major events help define the age range of a generation, they often don’t define the person, and individuals can follow characteristics of different generations all together.

Read More

Interview: Growth Hacking Tips for Optometric Practices

Posted by Jeff Rezabek on Thu, Sep 28, 2017 @ 14:09 PM

Growth hacking tips are all over the internet. But, few seem to be focused on the optometric field. In one of our recent ebooks, we had the chance to interview Dr. Shazeen Ali, of Ranch Road Vision Source, to ask her how for tips on applying a growth hacking strategy for the eyecare industry.

Read More

How To Avoid Hiring The Wrong Candidate For Your Optometric Practice

Posted by Jeff Rezabek on Tue, Sep 12, 2017 @ 15:09 PM

In order for your optometric practice to run smoothly, you have to trust that your staff members will do their role efficiently, effectively, and with integrity so that you can focus on your side of the business. Unfortunately, filling a position with the wrong candidate could put stress on your, your practice, your staff, and even the patients that have to interact with your practice. According to a CareerBuilder survey, a bad hire can cost a business $11,000.

Read More