3 Steps For Accomplishing Your 2018 Eyecare Practice Goals

Posted by Jeff Rezabek on Thu, Dec 28, 2017 @ 15:12 PM

Planning your goals for the upcoming year can be an exciting activity for taking your eyecare practice to the next level. Establishing goals can give you the opportunity to measure what you’ve done and plan for the future success of your practice. While you want to reach for the stars, setting the bar too high will likely cause your goal to fail and setting yourself too low won’t give you the chance to drive and work harder to grow your business. Below are tips to help you accomplish your optometric practice goals in 2018.

Read More

Techniques to Defuse Irate Patients In Your Optometric Practice

Posted by Jeff Rezabek on Tue, Dec 26, 2017 @ 15:12 PM

Most of the time, your patients are a delight to work with. However, issues can arise that turn confrontational and pit you and your optometric practice against your patient; threatening the bond that you spent years building. Whether there’s conflict in your optical dispensary or the exam lane, work towards resolving the situation with these techniques to keep your patients happy.

Read More

3 Tips For Recruiting Top Talent For Your Optometric Practice in 2018

Posted by Jeff Rezabek on Thu, Dec 07, 2017 @ 15:12 PM

Recruiting qualified individuals for your optometric practice is vital to ensuring that your practice runs smoothly and your patients are treated with the care that they deserve. But recruiting can be a long, complicated process that may result in selecting a bad candidate for the role. If the candidate isn’t the right fit, you might add to the stress of your optometric practice which could result in higher turnover rates.

Read More

Interview: Becoming a Leader in the Eyecare Industry

Posted by Janelle Pauli on Tue, Nov 14, 2017 @ 14:11 PM

In the optical industry there are several different directions you can take your career, and there are plenty of different ways to build up your personal brand as an OD to become a leader in the industry. While you may not realize it, as an experienced OD in the industry you've gone through things that many young ODs just starting out will face throughout their career, and your experiences can be valuable learning lessons for many of your peers.

Read More

Optical Marketing Resources To Target Different Generations

Posted by Jeff Rezabek on Tue, Oct 10, 2017 @ 14:10 PM

Your patient schedule is most likely filled with patients of varying age ranges. The way you communicate with these patients in the exam room often differs when talking to Baby Boomers than when you talk to Millennials. But, does your marketing strategy only focus on one set generation? While major events help define the age range of a generation, they often don’t define the person, and individuals can follow characteristics of different generations all together.

Read More