New Ebook: Optometry Metrics and Benchmarks Part 2

Posted by Madhu Singh on Thu, Mar 04, 2021 @ 11:03 AM

We're all about updating and building upon existing successful content. For the past few years, one of our most popular ebooks has been 8 Benchmarks ODs Need to Monitor, and it's no surprise why. Not only does that ebook show optometrists which parts of their practice are salient to growth and revenue stability, but it offers valuable advice on improvement from industry leaders.

So, we decided it was time to provide new formulas for optometry metrics that practices should be monitoring. This new ebook focuses more on finding gaps in your existing marketing processes and developing a deeper understanding of your inventory and sales. We think these formulas will help give your growth campaigns and staff goals more direction. Download the ebook here.

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Claims Classroom: Understanding Primary Insurance with Medicare

Posted by Shane Shepherd on Tue, Feb 23, 2021 @ 08:02 AM

Shane Shepherd, whom you might know as the presenter for expert billing webinars, built our Revenue Cycle Management team at VisionWeb. He brought with him tons of billing, coding, and claims processing experience from years of working with eyecare practices. He's dropped some insurance related knowledge for us that we hope you'll find useful when dealing with patients paying with insurance cards. 

Today, he is talking about common questions he gets surrounding primary, secondary, replacement, and supplemental insurance claims, specifically in regards to Medicare.

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A Recap of 2020 Eyecare Content

Posted by Madhu Singh on Wed, Dec 30, 2020 @ 09:12 AM

This year has probably felt like a blur for us all. Due to the COVID-19 pandemic, time has moved simultaneously very slowly and yet it feels like it hasn't yet been a whole year. That's why we thought it would be good to take an inventory of what happened this year and what we can learn from it going forward.

In this post we include the top videos, ebooks, webinars, and CE we've released in each month as it relates to what eyecare providers were going through at the time.

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How to Use Emails Efficiently at Your Eyecare Practice

Posted by Sharon Chin on Mon, Dec 14, 2020 @ 12:12 PM

Ever find yourself drowning in a sea of emails to read and send responses to? Don’t worry; you are not the only one. According to a report by the Adobe Corporation, emails take up to 5 hours a day of an average worker's time. That includes reading and answering emails but doesn't usually mean they've cleared their inbox, which means many emails would fall through the cracks.

Your patients probably spend that much time sifting through their emails as well, so your practice emails should be carefully crafted to solicit attention. Utilizing these few tips will prove that emails can be effective and efficient at your eyecare practice.

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Free Optometry Patient Surveys that Boost ROI

Posted by Madhu Singh on Thu, Dec 10, 2020 @ 09:12 AM

Throughout your career in eyecare, you have to make hundreds of choices on who you hire, how they're trained, what protocols you put in place, what kind of customer service you provide, and of course how you choose to deliver the best patient care.

Understanding what your patients actually want from your services is most helpful before you embark on a practice expansion, move locations, hire a new team member, or switch to new software. That's why we created 4 targeted surveys that allow your patients to have a say in various parts of their experience in your practice.

Download the surveys for free at this link or keep reading to learn more.

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