Should Your Optometric Practice Website Have A Chatbot?

Posted by Jeff Rezabek on Tue, May 15, 2018 @ 15:05 PM

Messaging platforms are the preferred means of communication now. In 2017, Facebook Messenger had 1.3 monthly active users. As the monthly active user count grows, businesses are using messaging tools like Facebook Messenger to create chatbots to connect with customers and prospects to quickly deliver personalized information. A computer program that mimics human conversation, chatbots are becoming more common on websites across all industries.

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3 Employee Scheduling Tools Your Peers Use In Their Optometric Practice

Posted by Jeff Rezabek on Tue, Apr 17, 2018 @ 15:04 PM

Optimizing your patient schedule is a challenging undertaking. In addition to managing an optimized patient schedule, you also have to manage your employee’s time by creating an employee schedule to keep your optometric practice running efficiently. Unfortunately, the complexity of creating an employee schedule intensifies as you hire more employees and add more locations; making it difficult to manage schedules on a spreadsheet.

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Simple Ways to Improve the Design of Your Eyecare Practice

Posted by Janelle Pauli on Thu, Mar 22, 2018 @ 15:03 PM

Moving, buying, or remodeling an eyecare practice is a big undertaking. So when you decide to go for it and make the change - it's important to take your time and really think about the future of your practice and how the decisions you make today will impact your practice in 3, 5, or 10 years. While you don't want to spend more money than you have too, leaving room for your practice to grow is an important part of planning for the future. Extra exam room space in case you hire another OD, room to grow your optical with more products, and extra space for future technology equipment are all things to consider when looking at size. 

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5 Ways New Technology Will Improve Your Eyecare Practice in 2018

Posted by Janelle Pauli on Thu, Nov 30, 2017 @ 14:11 PM

Technology plays a role in every eyecare practice. But how big of a role it plays varies from office to office. Some practices embrace technology to the fullest and can't wait to get the next new gadget or software, while others are slower to adopt and adjust processes they have in place. Wherever your practice falls on this spectrum, there are probably several different areas where you could make technology improvements in your practice.

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Why Online Lab Ordering Should be a Part of Your Practice Strategy in 2017

Posted by Janelle Pauli on Thu, Feb 23, 2017 @ 14:02 PM

It's 2017, and the Internet is a powerful tool that helps businesses of all shapes and sizes perform daily business activities faster and more efficiently. Online applications have helped businesses spend less time on the phone, reduce data entry tasks, streamline communication between employees, and so much more. 

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