Janelle Pauli
Optical Marketing: Creating a Facebook Strategy with a $25 Budget
As the owner of a small business you might not have the biggest optical marketing budget to spend on advertising through your social media...
Free Optometry Software Resource: Security Risk Assessment Tool
We recently wrote a two part blog series about 10 things your practice should know about optometry software risk assessment. During our...
4 Ways an iPad with Optical Software will Benefit Your Practice
The use of mobile technology across all industries has made organizations of all kinds more efficient. And, it's no different in...
Optical Resources: The Ultimate List of Eyewear Companies that Give Back
Each month in 2016 we will be featuring a guest post from our friends at The Optical Vision Site. To kick off the year they provided us...
Email Service Solutions for Your Optical Practice
Staying in touch with your patients is an important part of running your practice. And these days, staying in touch electronically is even...
5 Common HIPAA Questions Answered to Better Manage Your Optometry Office Software
When it comes to keeping your independent practice HIPAA compliant there can be a lot of questions when it gets down to the nitty gritty of...
5 Things You Need to Know about Optometry Software Risk Assessment [Part 2]
A couple of weeks ago we posted Part 1 of 5 Things You Need to Know about Optometry Software Risk Assessment. Today, we are going to finish...
Bring Back Your Patients with Patient Recall, Promotions, & Education
New patients come and go in any healthcare practice for a variety of reasons. That's why a big part of maintaining practice growth is to...
How to Get Your Eyecare Practice Back in the Groove after the Holidays
Chances are your practice doors were closed a few extra days the last few weeks during the holiday season. Coming off from a break can make...
Optometrist Blog: 4 Practice Goals for 2016
Each and every practice is at a different stage of maturity, and goals are going to vary depending on which stage your practice is in....
5 Optical Dispensing Tips for a Better Dispensary in 2016
Your optical dispensary is one place your practice can show off some personality and establish a strong brand. Everything from the frames...
5 Things You Need to Know about Optometry Software Risk Assessment [Part 1]
Part of staying HIPAA compliant in your practice requires covered entities to conduct a risk assessment of their practice. While it may...
A Resolution to Revamp 1 Look in Your Optical Practice
With new year resolutions just around the corner we thought it would be a good time to help you come up with a few business resolutions for...
Did Your Optical Practice Make it on Santa's Nice List?
Are you worried about your practice making Santa's nice list this year? We've come up with a list of 6 things that your optical practice...
Did You Miss Any of Our Top Optical Resources from 2015?
At the end of each year we love to offer a recap of the optical resources that our readers enjoyed the most on the blog. These most read...
How the Right Optometry Software can Help You be Lazy on the Job
"I choose a lazy person to do a hard job, because a lazy person will find an easy way to do it." - Bill Gates Do you agree with this quote?...