Madhu Singh
6 Steps for Calming An Angry Patient
When faced with a customer who is less than happy about your optical products or services, your gut reaction may be a mixture of anger,...
4 Master Marketing Campaigns for ODs
Marketing an eyecare practice could mean posting on social media, creating promotional videos, starting an email newsletter for your...
Tips for ODs Who Hate to Sell
We understand that being a salesperson doesn't come naturally to everyone. In fact, many ODs might not be upselling, cross-selling, or...
How to Use Practice Failure to Inspire Your Staff
Failure in your optometry practice could encompass a multitude of events. Perhaps a marketing or advertising campaign you executed didn't...
Optical Patient Survey Strategy Ideas
When it comes to surveys, there's a fine balance between collecting valuable, deep information from your optometry patients and...
VisionWeb's Ordering Platform Wins 2018 Eyevote Award
We'd like to thank you if you voted in the 2018 Eyevote Readers' Choice Awards. The results are out and we're very pleased to announce that...
How Visual Merchandising Can Drive Optometry Sales
Setting up a visually pleasing product display may not be your forte, but you can do it well if you think about your existing customers'...
Can Personality Tests Help Your Optometry Hiring?
How can you know that the person you want to hire will fit well with the dynamic and personalities of your optometry practice? We know many...
2019 Optometry Practice Resolutions
We hope your 2019 has started with a bang both professionally and personally. While you craft your personal resolutions for the new year,...
Incentivize Your Optical Staff to Work Weekends
If you're experiencing the good fortune of having weeknights packed with exams, you might be considering opening up your practice on...
Digital Eyecare Industry Update 2019
As you look forward to beginning a new year, you're probably curious to know the direction of eyecare, healthcare, and optometry. It's a...
Prepare Your Eyecare Practice for the Holidays
College students are home for the holidays, working professionals have the time off to take themselves and their family to optometry...
Uprise is MIPS 2019 Certified
Is your eyecare practice ready to comply with regulatory changes in 2019? If you qualify for MIPS, you need software that can ease the...
Be Ready for MIPS in 2019 with Uprise
We've been posting about regulatory change surrounding MIPS since 2016. If you didn't already know, the MIPS rules are changing yet again...
The Ultimate Guide to Optometry Marketing in the US
When you think about marketing in terms of optometry, you probably imagine flyers or advertisements to attract patients to your practice....
NEW Insurance Revenue Kit for ODs
When it comes to claim management, there are many niche terms, coding, processes, denial reasons, and information to know. We have created...