Madhu Singh
Creating a Senior Friendly Eyecare Practice in a Modern World
Baby boomers are retired or retiring and experiencing an increasing number of vision-related issues and diseases. Of course, this might...
Cloud-Based Practice Management: Cloud Computing 101
If you don't already know what "cloud computing" means for your optometry practice, you're in the right place. We start from the beginning...
Retargeting Captures Eyecare Patients' Attention
Have you ever browsed an online store, clicked on a few items that you didn't end up buying, and started seeing ads for those items on...
12 Interview Questions to Ask for Optician Candidates
Building a great staff is the first step to growing your practice's good reputation, profits, and innovation techniques. Therefore, the...
Earn 1 CE Credit with this Free ABO Approved Course
We know eyecare professionals want to get their CE credits in the most convenient way possible. How about getting them online for free?...
Attention ODs: MIPS Rules are Changing in 2019
Do you know if your EHR is prepared for MIPS in 2019? The 2019 proposed rules for MIPS are out. If your eyecare practice bills $90,000 or...
How to Run an Eco-Friendly Eyecare Practice
Sustainable living is having a moment. An over $200 billion moment. Powerful consumers are calling for more supply chain transparency,...
5 Book Recommendations for Managing Your Optometry Practice
You might have enjoyed our non-eyecare related book recommendations to help you unwind after an endless stream of exams and paperwork....
5 Innovative Marketing Techniques to Get Your Patients to Return
Offering excellent patient care, medical guidance, and support policies is the first step to delighting the patients that have chosen your...
Great Support Policies Lead to Great Patient Experience
What are your support policies? Can your patients conveniently reference them whenever they need to? Although there are many schools of...
The Ultimate Guide to Making Changes in Your Eyecare Practice
No matter how beneficial and necessary, changing from your current, comfortable routine is daunting. Whether you're switching from paper to...
Why You Should Separate Your Insurance Billing from Your Optometric Practice Staff
If you currently have a biller or split out insurance billing amongst your small staff, ask yourself if you're happy with your claim denial...
How ODs Can Use Google Analytics to Power SEO
Data analytics can sound daunting initially, but allows you to use your eyecare practice's website to its maximum potential. You probably...
Practice Management for Optometrists: 6 Marketing Tips for ODs
Independent optometrists know the importance of building and maintaining a loyal customer base. And having a good marketing strategy for...
How Automated Communication Improves Your Online Reviews
Do you find it slightly awkward to verbally ask your patients to leave you reviews online? We know it may feel inorganic to request them,...
How to Identify Your Practice's Buyer Personas
When was the last time you reviewed your eyecare practice's sales messaging? Whether it's through marketing material, online content, or...