Optical Dispensing Quiz: Will This Resource Help You Make More Sales?
There are a wide range of skills and strategies involved in running a profitable dispensary - from customer service to sales to inventory...
Ask Shane Anything Videos: Medical Billing
We know that practices' biggest struggle can be low reimbursements. However, most eyecare professionals don't have the capacity to learn...
Avoid these 3 Problem Employee Types at all Costs
What are your "non-negotiables" when it comes to the people who work for you? Does everyone working for you know your hard lines so that...
4 Tips for Defending The Contact Lens Evaluation Fee to Patients
It happens in every eyecare practice. Patients come in claiming they've never had to pay for a contact lens exam or evaluation before and...
The Dangers of Halloween Contact Lenses
For some people, Halloween is more exciting than celebrating their birthday. The thought of gasping in fear as they walk through a haunted...
An Optometrist's Guide to Successful Medical Referrals
A reciprocal referral relationship not only deepens your level of patient care, but can bring a slew of new patients into your eyecare...
What an Eyecare Practice Looks Like According to Stock Photos
Stock photos are all over the internet these days. They are typically overly generic and a complete misrepresentation of what the image is...
How to Promote Contact Lenses Post-COVID
The pandemic has brought many changes to the business model of most optometry practices, and not all of these changes are welcome. However,...
OD Story: Making Modern Changes in a 30 Year Career
We're always happy to hear about how our products are supporting our customers and improving the overall satisfaction of their staff. When...
3 Tips For Recruiting Top Talent For Your Optometric Practice
Recruiting qualified individuals for your optometric practice is vital to ensuring that your practice runs smoothly and your patients are...
Top Tools For Making Incredible Eyecare Infographics
If you're subscribed to a few optical blogs, you'll know that we're big fans of displaying dense information in the form of an infographic....
Case Study: How Dr. Snowberger Took Control of His Cash Flow
Scott Snowberger, OD, is a partner with Stone Hill Optical in Pflugerville, Texas. For any small or growing eyecare practice, managing cash...
6 Skills to Look for in Your Next Optician
There are certain characteristics and skills that set the great opticians apart from the average ones. A top of the line optician knows...
Top Eyecare Blogs of 2021
Every year we'll conduct a round up of our most read articles to keep a pulse on the interests of our audience. However, this time we're...
How 'The Bachelorette' is Like Finding the Right PM System for Optometrists
Sometimes there's a reason that certain reality shows gain popularity in the US. Aside from being edited to always end on a cliffhanger,...
Expert Panel Overview: Working with Different Generations
In almost every office of every business you'll find a team of staff that ranges across several different generations. Or, if your staff is...