New Ebook: Optometry Metrics and Benchmarks Part 2
We're all about updating and building upon existing successful content. For the past few years, one of our most popular ebooks has been 8...
How VisionWeb & TriZetto Boost Patient Transparency
Patient’s are responsible for an ever-increasing portion of the charges that are billed to their health insurance. In fact, according to...
6 Common Discount Sale Mistakes Opticians Make
Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you...
Developing a Business Plan for ODs
What's your five year plan? Although this is a common question when networking or interviewing for a new job, it's also one all ODs should...
Our 2021 Billing Team Improvements
We don't often brag about our products and services on this blog, but I think it's appropriate every once in awhile. In the past few...
How to Use Content to Sell Eyecare Products
When business professionals discuss product marketing in general, that can include anything from competitor intelligence to...
Claims Classroom: Understanding Primary Insurance with Medicare
Shane Shepherd, whom you might know as the presenter for expert billing webinars, built our Revenue Cycle Management team at VisionWeb. He...
2021 Eyecare Practice Marketing Calendar
Coming up with patient engaging events in your practice can be tricky. We want to help jumpstart your year by giving you a snapshot of...
How to Calculate and Improve Your Practice’s Optical Capture Rate
Optical capture rate compares the number of patients who received their prescription and the number of patients who filled their...
2021 Social Media Ideas for ODs
Most of us check a social media account, or a few, pretty much daily. It's a good source of personal information, connection to loved ones,...
3 Lessons ODs Can Learn from Bill Gates
Learning and getting ideas from other optometry professionals or practices is great, but there are a lot of lessons to be learned from...
6 Book Recommendations for ODs
Every now and then it's good to take a mental break from your daily routine and explore different options for learning, inspiration, and...
Salary Requirements for Optometry Staff
Doing some research on the average salary or range for your job title is a good idea before interviewing for new jobs, hiring a new staff...
Gathering Advice from Your Optometry Community
Getting advice from peers can be tough when you're not attending events or really meeting new peers in your field. However, having a fellow...
How to Use Content to Promote Services
Informational content is having a big moment online. More and more people are turning to internet searches to learn everything they need to...
Creating Google Search Ads for Your Eyecare Practice
Before you continue to read this article on expanding you paid search traffic, we suggest you read these two articles on using Google...