How to Foster Innovation in Your Eyecare Practice
You'll reach a point in your marketing strategy planning where you feel zapped of creative ideas to get your practice on the map. Turning...
4 Common Independent Eyecare Practice Struggles and Resolutions
Small businesses face many financial and growth challenges that larger companies and corporations are immune to. On top of that, as a small...
3 Reasons Your Patients Won’t Purchase Your Optical Dispensing Products
Many eyecare practices are struggling to compete with online retailers such as Hubble, Warby Parker, and even Amazon. When competing to...
Optometry Practice Performance Reports You Can't Ignore
Every practice works towards financial goals. And usually every staff member has individual performance goals. However, it's easy to fall...
The Financial Guide: ROI of Eyecare Conferences?
Our last installment of the financial guide was on budgeting your marketing campaigns. Access it here if you missed it. This month we'll be...
When Should You Offer Discounts?
Pricing your products takes a balance of financial acumen, customer knowledge, and good timing. That's why you have a few factors to...
7 Steps Towards a Well Organized Optometric Practice Desk
We spent some time talking about the best ways to organize your work station in the optical dispensary or ways to apply the Marie Kondo...
How To Use An iPad Pro To Improve The Optometric Practice
Tablets have become an essential piece of equipment for small businesses. According to this article, 67% of businesses employing 100 people...
Optometry Billing Can Be Scary
This halloween, there's only one thing that seems to scare optometrists: lost insurance reimbursements. Your gut reaction might be to hire...
How your Optometric Practice Could Benefit from EdgePro
EDGEPro, the eye care industry’s leading analysis software, is now included with the purchase of Uprise EHR and Practice Management...
Should Your Optometric Practice Pay Hourly Or Salary?
When you’re staffing an optometric practice one of the things you must determine is whether you will pay your employees an hourly or salary...
How to Improve Office Workflow with Uprise: Front Desk
The front desk sets the pace of your eyecare practice’s workflow. When the goal is to see as many patients as you can without affecting...
Personalized Marketing Ideas for Eyecare Practices
We spend a lot of our free time and professional time checking our emails, social media, and generally spending time on our computers....
The Ultimate Branding Checklist Every Eyecare Practice Needs
Your brand image is the essence for your practice, making it extremely important to all aspects of your business. Yet, many practices...
4 Big Benefits of Social Media for Optometrists
We spend a lot of time sharing social media tips and strategies for eyecare practices, but many of you may be wondering why your practice...
NEW WEBINAR: Solve Your Cold Insurance Claims
Your practice is missing out on revenue when any claims go unfiled because your team isn't sure about why the claim was rejected or denied....