Optometric Practice Owners Spill Their Secrets On Building A Successful Business

Posted by Jeff Rezabek on Tue, Dec 03, 2019 @ 15:12 PM

Running a successful optometric practice requires a wealth of knowledge. While years of hard work and quality education prepares ODs to care for the ocular health of their community and patients, many practice owners were never taught how to run a business effectively.

While there are business lessons that can be learned in a classroom, many business lessons can only be learned by first hand experience or from a mentor whose guidance can help budding ODs prepare for practice success.

Although many online communities bring ODs and eyecare professionals of varying experiences together, many ODs who need help may not know what questions to ask or what they need help with. That’s why we created this eBook.

Read More

Optical Dispensing Tips: Benchmarks to Monitor in Your Dispensary

Posted by Megan Ludzenski on Tue, May 07, 2019 @ 15:05 PM

Monitoring industry benchmarks in your practice is important in order to keep your profits rising, especially in your optical dispensary.

Your dispensary serves as one of the main points of revenue for your practice, and if you're unaware that it is underperforming then you could be missing out on the opportunity to increase your profits.

We want to show you how to calculate two important numbers from our benchmark eBook that are specific to your dispensary and how it is performing.

Read More

The Best Goal Tracking Template for Optometrists

Posted by Madhu Singh on Thu, Apr 25, 2019 @ 14:04 PM

Developing a 3 or 5 year plan for your practice can be stressful, but it's something every independent optometrist usually creates in alignment with their personal career goals. Why shouldn't you do the same for your optical staff?

When your employees have measurable targets, they are more motivated to stay on track to meet sales requirements, bring in new patients, and gain promotions. However, providing guidance and direction is difficult when you have a team of individuals with different skills, interests, and personal desires.

That's why we created a goal tracking sheet that can help keep your staff on track, organized, and productive. Keep reading to learn how to create SMART goals and meet your annual targets together.

Read More

Do Freebies Bring Business to Your Optical Practice?

Posted by Madhu Singh on Thu, Apr 18, 2019 @ 11:04 AM

Every time you receive a to-go bag with a toothbrush, mini toothpaste, and floss at the dentist, do you wonder how the practice justifies purchasing items that have no return on investment? Similarly, will you bring in new patients by allowing free adjustments, cleaners, and cloths or just cost your practice money?

It's entirely possible that freebies can lead to an increase in sales through branding and messaging. Today, we want to explore whether branded and unbranded extra goodies can impact your patients and work well for your practice growth.

Read More

New Ebook: Expert Staff Management Guide

Posted by Madhu Singh on Tue, Apr 09, 2019 @ 08:04 AM

We've found that staff turnover and other human resources issues can quickly stop the growth of your optometry practice. Starting with hiring the best people for your office culture, office managers and ODs can transform their staff with a few informed changes to their management style.

Evaluating your existing staff management processes, support policies, and organization is the first step to building an expert team. Our latest ebook, "Expert Staff Management in Eyecare", includes printable assets, management advice, and human resources tools that can support your eyecare staff. 

Read More