NEW EBOOK: Building an Adaptable Eyecare Practice

Posted by Madhu Singh on Thu, Jun 11, 2020 @ 10:06 AM

Uncertainty is tough on a practice owner. On top of taking swift action to preserve the financial life of your practice, optometrists need to boost the morale of their staff and work hard to retain existing patients. However, ODs don't have to navigate these challenges alone.

Actionable advice and stories from ODs with experience handling practice closures, lease changes, pandemics, abrupt change, and demotivated staff are invaluable to make your practice adaptable for any obstacle.

We include communication plans, staff management techniques, interviews with ODs, and possible growth opportunities in this new resource.

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The Ultimate New Year's Resolution for Your Eyecare Practice

Posted by Janelle Pauli on Thu, Jan 02, 2020 @ 10:01 AM

It's time to use the momentum and profit from the end-of-year exams to think about the goals you want your practice to accomplish in 2020. It's easy to start off the new year slowly as you recover from the holidays, but we're here to encourage you to start planning for the year ahead.

We've got 3 important resolutions your eyecare practice can choose from, along with an eBook full of resources to help you reach your resolution quickly. No matter which resolution you pick, you'll be in good hands and have a head start going into the new year.

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Optometric Practice Owners Spill Their Secrets On Building A Successful Business

Posted by Jeff Rezabek on Tue, Dec 03, 2019 @ 15:12 PM

Running a successful optometric practice requires a wealth of knowledge. While years of hard work and quality education prepares ODs to care for the ocular health of their community and patients, many practice owners were never taught how to run a business effectively.

While there are business lessons that can be learned in a classroom, many business lessons can only be learned by first hand experience or from a mentor whose guidance can help budding ODs prepare for practice success.

Although many online communities bring ODs and eyecare professionals of varying experiences together, many ODs who need help may not know what questions to ask or what they need help with. That’s why we created this eBook.

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Optical Dispensing Tips: Benchmarks to Monitor in Your Dispensary

Posted by Megan Ludzenski on Tue, May 07, 2019 @ 15:05 PM

Monitoring industry benchmarks in your practice is important in order to keep your profits rising, especially in your optical dispensary.

Your dispensary serves as one of the main points of revenue for your practice, and if you're unaware that it is underperforming then you could be missing out on the opportunity to increase your profits.

We want to show you how to calculate two important numbers from our benchmark eBook that are specific to your dispensary and how it is performing.

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The Best Goal Tracking Template for Optometrists

Posted by Madhu Singh on Thu, Apr 25, 2019 @ 14:04 PM

Developing a 3 or 5 year plan for your practice can be stressful, but it's something every independent optometrist usually creates in alignment with their personal career goals. Why shouldn't you do the same for your optical staff?

When your employees have measurable targets, they are more motivated to stay on track to meet sales requirements, bring in new patients, and gain promotions. However, providing guidance and direction is difficult when you have a team of individuals with different skills, interests, and personal desires.

That's why we created a goal tracking sheet that can help keep your staff on track, organized, and productive. Keep reading to learn how to create SMART goals and meet your annual targets together.

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