The Psychology of Color in Your Optical Shop

Posted by Janelle Pauli on Mon, Jun 15, 2020 @ 12:06 PM

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we saw this statistic that said 52% of people don't return to a store because they don't like the store's aesthetics. This means you need to be aware of the colors associated with your brand and the colors you use in and around your office. They could play a part in whether a patient schedules an appointment with your practice, or makes a purchase in your optical shop.

Today we thought it would be fun to take a look at how different colors affect perception and purchasing habits. In your practice it could be the color of your sign out front, the colors used in a print ad, or the colors on the walls in your office that play a role in patients making a purchase decision

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Presentation Tips for Optometrists

Posted by Janelle Pauli on Tue, Apr 07, 2020 @ 09:04 AM

Public speaking or webinar presentations can be intimidating and nerve-racking situations for a lot of people, especially if it's not something you have to do very often. As an eyecare provider there are times when public speaking might fall on your shoulders, whether it's presenting to a school, local chamber of commerce, teaching a CE class, or presenting to an online audience over a webinar or meeting software.

We found an infographic from Essay Tigers that walks you through the steps of memorizing a speech and finishes up with 6 additional tips. If you're nervous for your next large speaking event, check out this resource to get prepared and calm your nerves!

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3 Visual Optical Resources to Share with Your Patients

Posted by Janelle Pauli on Tue, Mar 17, 2020 @ 10:03 AM

There are countless ways to decorate your eyecare practice. One way is to turn valuable educational material into fun artwork. We've collected 3 great visual optical resources that we think could provide great value for your patients when displayed on the walls in your practice. There are tons of infographics like these out there or you can even make your own with help from online tools.

You'll want to make sure these are displayed in a highly visible wall of your practice's waiting area. If you're going to hang resources like these, dress them up a bit with a nice frame so that the decor in your practice is professional and effective.

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Creating the Best Optical Social Media Post

Posted by Megan Ludzenski on Tue, Oct 15, 2019 @ 10:10 AM

Perfecting your social media game can prove to be not only challenging, but time consuming. We know that your practice keeps you extremely busy and that social media can sometimes get pushed to the very bottom of your to-do list.

That is why we want to share with you some strategies that will help you master the craft of creating great posts that will get your followers more involved with your practice.

Before we break down the specific requirements for each different platform, it is helpful to start with some general guidelines that will help your social media presence overall. Keep reading to see what they are!

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Infographic: Simplifying Your Claims Management with a Billing Service

Posted by Jeff Rezabek on Tue, Jun 25, 2019 @ 10:06 AM

The claims management lifecycle is a complex and detailed process. While electronic claims have reduced phone calls with payers, minimized duplicated data entry, and decreased reimbursement times, they have increased the scale of the insurance claims your biller has to create, track, and manage throughout the lifecycle.

Now, if you or your biller are submitting a batch of claims every week while trying to keep up with other claims already in the lifecycle, then you might be risking reports slipping through the cracks and rejected claims piling up before you even get a chance to correct them.

The Insurance Revenue Cycle Management service from VisionWeb offers vision and medical billing services to take the more painstaking, detail-heavy parts of the optometric billing cycle off your practice's hands. All you and your staff have to worry about is checking the patient’s benefits eligibility and creating the batch of claims. Then we take over to keep your claims moving forward so you can focus more on patient satisfaction.

Follow this infographic to see how VisionWeb’s Insurance Revenue Cycle Management Service works the billing cycle for you to simplify your claims lifecycle.

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