The Official VisionWeb Blog

Many patients can scoff at the price of quality eyewear and retreat to the Internet to find a cheaper alternative for their frames and lenses. Being able to show and explain the value of quality eyewear and expert fittings can be tricky. Visuals are a great way to help get the point across to some of your most stubborn patients.

In today's guest post from The Optical Vision Site, we'll look at an infographic that can help explain to patients how much they value their vision over other purchases they make in their daily life. 

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we found one statistic that said 52% of people don't return to a store because they don't like the store's aesthetics. This means you need to be aware of the colors associated with your brand, and the colors you use in and around your office. They could play a part in whether a patient schedules an appointment with your practice, or makes a purchase in your optical shop.

The claims management lifecycle is a complex, painstaking process. While processing electronic claims has reduced phone calls with payers, minimized duplicated data entry, and decreased reimbursement times, it has increased the scale of the insurance claims your biller has to create, track, and manage throughout the lifecycle. Now, if you or your biller are submitting a batch of claims every week while trying to keep up with other claims already in the lifecycle, then you risk reports slipping through the cracks and rejected claims piling up before you even get a chance to correct them.

We know competition against cheaper eyewear retailers online can be tough. But we also think that education is one of your most powerful tools for combating against stiff online competition. Not only can you educate them on the benefits of the expertise and knowledge provided by you and your staff, but you can also school them on how the cost of their eyewear isn't any different than the costs they are likely spending on other common bills every month.