Cheap & Free Design Resources to Improve Your Eyecare Practice Marketing
Managing all areas of your practice can be a great balancing act, especially when it comes to eyecare practice marketing. Graphic design...
Optical Marketing Resources to Help You Manage Your Practice's Web Content
Content Management Systems (CMS) are powerful tools for constructing your own website with little to no coding or technical knowledge....
Using Demographics to Build Patient Profiles and Marketing Strategies
One of the biggest jobs of any eyecare practice is providing top-quality care and services that patients are looking for, but in order to...
How to Utilize Your Website for Eyecare Practice Marketing
When it comes to marketing online, it seems that there is a lot of focus on mastering social media. But before you even go there, you...
Social Media for Optometrists: Tools Your Practice Needs
We know that social media can be a lot to take on, especially in a busy eyecare practice. To successfully market your practice online, you...
5 Ways to Step Up Your Eyecare Practice's Website Game
By now you understand the importance of having a website for your eyecare practice. But just having a run of the mill website that you...
10 Optical Dispensing Retail Trends for 2015
Our first article of 2015 from our friends at The Optical Vision Site is an excerpt from their full post, 19 Eyecare Retail Trends for...
5 Tips to Improve Your Eyecare Practice's Social Media Presence
Businesses are always trying to find a competitive edge to stay ahead of the curve. In your practice this “edge” might be easier to...
2 Eyecare Practice Marketing Trends for 2015
A lot of practices don’t spend a lot of time or effort in marketing their practice. But what most practice owners might not realize is that...
Social Media Mishaps Your Eyecare Practice Can Learn From
The world of social media is a busy, bustling place! From Twitter to Facebook to LinkedIn to Instagram there is a lot of information...
Optical Resources: Do Online Reviews Give You The Heebie-Jeebies?
Today, more and more people are turning to the Internet to get information about products and services they are interested in. And with...
Beyond Optometry EHR: 4 Tips for Building a Perfect Website
The Internet is one of the easiest places for consumers to find information about products and services they are looking for. Gone are the...
Social Media for Optometrists: Fostering Relationships with Patients
I was once told that, if you want someone to like you, you should ask more questions about them. Everyone likes to talk about themselves--...
6 Things Patients Hate about Your Optical Social Media
Optical social media is something that not all practices are taking advantage of, especially as a marketing tool. It is practically free,...
Marketing for Optometrists: Why Your Followers Might be Saying, "Ew!"
Ew! That's the last thing you want your patients, or future patients, saying about your social media pages. There's a lot of things that...
Optical Resources: Why Our Own Promo Video is Awful
While it's easy to get excited about your own marketing, sometimes you have to open your eyes and just admit that your baby is ugly. So...