Social Media for Optometry: Pinterest or Facebook Advertising?
Our friends at The Optical Vision Site are always providing us with great ideas for boosting your practice's marketing and merchandising...
Why Online Visitors Are Running From Your Optical Practice Website
It's no secret that it's important for your eyecare practice to have an online presence. Your patient base is spending more and more time...
Social Media for Optometrists: Using Social Media to Attract Patients
The internet is a powerful resource when it comes to driving more patients to your optometry practice. In fact, in this digital age,...
Optical Marketing: How to Create a High Converting Facebook Cover Image
Having your business on Facebook is the norm these days. But simply "being on Facebook" isn't enough anymore. Having a successful Facebook...
Optical Resources: How to Master the Flat Lay Design Trend
We recently wrote up an article on The Uprise Blog talking about the biggest design trends to focus on in 2016, and today we want to go...
Optical Marketing: Creating a Facebook Strategy with a $25 Budget
As the owner of a small business you might not have the biggest optical marketing budget to spend on advertising through your social media...
Email Service Solutions for Your Optical Practice
Staying in touch with your patients is an important part of running your practice. And these days, staying in touch electronically is even...
Optical Marketing Tip: Design Trends to Focus on in 2016
As an Optometrist you probably don't have much time to research the latest design trends that are taking shape in 2016, but that doesn't...
Social Media for Optometrists: 6 Reasons You're Losing Followers
The end of the year is a good time to look back on your practice performance over the year by calculating important metrics and determining...
Optical Resources for Planning Your Practice's 2016 Marketing Strategy
It's been a busy year, and we know that you're probably feeling the same way. Between the holidays and wrapping up the end of the year...
Social Media for Optometry: Promote Your Facebook Page
If you've noticed that your Facebook business page isn't getting as much engagement or impressions as you'd like it might be time to...
Optical Marketing: What We Shared about Social Media in 2015
We've spent some time this year talking about different ways to market your practice. More specifically we have written a handful of...
Eyecare Practice Freebies that Your Patients will Actually Like
Everybody loves to get something for free. Even if it's something you might quickly throw in the corner as soon as you're home, freebies...
Create Your Best Practice Brand with these Optical Marketing Videos
As a designer, branding a business can be one of the most challenging projects to come across. Attempting to encapsulate an aesthetic into...
Take Your Optical Marketing to the Next Level with Canva for Work
Last month, Canva announced they were creating Canva for Work. We've mentioned Canva before as a great free design resource, but we want to...
What is SEO and How Does it Affect My Eyecare Practice Marketing?
If you've ever done any kind of research regarding online marketing techniques, you've come across the term "SEO". SEO stands for search...