How Do Optometrists Renegotiate Contracts?
Checking in with yourself to make sure your career, team, and practice are on track is important. Maybe something you're doing isn't...
Offering an Ecommerce Option in Your Optical Dispensary
Many optometrists and opticians are considering an ecommerce option for their optical dispensary. Usually, this is a good venture if your...
Optical Dispensing When You’re Short An Optician
An optical dispensary in your optometric practice can assist in building revenue for your practice. However, you need more than just frames...
Guide to a Touch-free Optical Dispensary
Optometry practices are taking many precautions to reduce the spread of any disease in their practice, especially due to the rapid spread...
5 First-round Interview Questions To Ask When Hiring An Optometrist
The staff you hire is a reflection of how you deliver care to your community. The wrong hire for any position in your optometric practice...
The Financial Guide: Investing as an Optometrist
Some practices, especially those that have had about 5-10 years to establish themselves within their community, find themselves with an...
Emotional Intelligence Training for Eyecare Practices
The importance of approaching patient care with a sense of emotional intelligence might be familiar to some, but a newer concept for...
Opening an Optometry Practice Cold
Like many entrepreneurs, optometrists can work toward the goal of starting and owning an independent practice one day. The benefits of...
Video: Advice from an Optometry Marketing Professional
In a recent Review of Optometric Business survey, optometry practices have stated that they are looking to increase their marketing efforts...
Tips For Better Frame Board Management In Your Optical Dispensary
Effective frame board management is becoming more important as online retailers evolve to gain market share. The industry benchmark for...
Interview: Growth Hacking Tips for Optometric Practices
Growth hacking tips are all over the internet. But, few seem to be focused on the optometric field. In one of our most downloaded ebooks,...
How Your Eyecare Staff Can Be Marketers
Google reviews are the first, and sometimes the only, reviews people see on a local Google search or within the Google Maps app when they...
Could TED Talks Help Optometrists?
When TED Talks first started circulating on the internet, we were opened up to the world of motivational speakers. These thought leadership...
Setting Up a Referral Program for Eye Care Patients
Word of mouth, peer to peer referrals are often the cheapest and best form of advertising that your eyecare practice can receive. While...
How Dr. Sako Finds Community within Eyecare
After any optometrist experiences a setback or period of uncertainty, they emerge with new ideas, lessons, and avenues for growth. It's...
How to Take a Professional Headshot at Home for ODs
Even if you're not searching for a new position, having an updated and high-quality headshot can come in use for all eyecare professionals....