Taking On a Website Change Management Project
Making small updates to your optometry practice website is easy when you're using an intuitive content management system like Wordpress. On...
Optometry Practice Marketing: Blog Posts
As you may already know, we use our website's blog as more than just a place to promote our products. In fact, usually the best blog posts...
Eyewear Industry Stats 2020
Researching eyewear and industry trends takes time whether it's through reading articles, discussing with your peers, or going to retail...
How ODs Can Always Be Closing
Although it can be tough to admit, your eyecare practice is a business that needs to be profitable in order to serve more patients. If...
5 Resources to Successfully Train Your Optical Hire
Bringing in new talent into your optometric practice is exciting. With new hires comes a boost in creativity, productivity, and positivity....
2020 Outlook: Advice from America's Top ODs Part 2
Planning for change without any guiding compass is near impossible. Attending conferences, expos, and networking events locally can help...
How to Show Your Patients Love
Your patients have probably become immune to Valentine's Day-related marketing campaigns by now. They've seen all the branded candy...
Eyecare Employee Personal Eyewear Policies
Does your eyecare practice have employee personal eyewear policies? Discounts are very popular among many eyecare practices, but if you do...
2020 Resolutions for Your Eyecare Practice
Everyone's making personal resolutions to kickoff the new year. We see resolutions as achievable goals, both small and large, that can help...
8 Formulas for Optometry Practice Management Success in 2020
We can't stress enough the importance of consistently monitoring benchmarks in your eyecare practice. That's why we created an entire eBook...
The Ultimate New Year's Resolution for Your Eyecare Practice
It's time to use the momentum and profit from the end-of-year exams to think about the goals you want your practice to accomplish in 2020....
Top 7 Optometry Apps You Can't Live Without
We already spend the majority of our time on our phones, so it's inevitable that you have work-related applications downloaded. Especially...
How to Read Your Revenue Cycle Management Reports
Without revenue cycle management reports, you don’t have the proper visibility to measure the performance of your billing manager and their...
How to Create Your Dream Job in Eyecare
After you graduate from optometry school, there are many possible avenues for you to embark on. Private practices, lease-owned locations,...
How to Handle Your Corporate Location Closing
For a handful of ODs, their practice success is tied to the success of their location and corporate partner. When specific department...
Optometric Practice Owners Spill Their Secrets On Building A Successful Business
Running a successful optometric practice requires a wealth of knowledge. While years of hard work and quality education prepares ODs to...