Janelle Pauli

Recent Posts

Tried and True Marketing Strategies for Your Eyecare Practice

Posted by Janelle Pauli on Thu, Jun 15, 2017 @ 14:06 PM

Coming up with new ideas to market your practice can be challenging. From the act of initial brainstorming new ideas to the time it takes to set up an idea to execution to reviewing the performance and ROI of an ad - it's a lot of work. We've looked to the experts to generate a pool of marketing ideas that have proven track records of working well for eyecare practices. Which of these methods have you tried in your office? What works best for you? Let us know in the comments!

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How to Transition from In-House to Outsourced Optometric Billing

Posted by Janelle Pauli on Thu, Jun 08, 2017 @ 14:06 PM

When it comes to managing something as important as the insurance claims in your eyecare practice, many people can be protective of the process because it is tied directly to their revenue. As a practice owner, it's good to keep an eye on the processes that are making your practice money, but being successful at managing your practice's claim cycle is a full-time job in itself and requires a high level of expertise to keep the cycle rolling along effectively. 

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Why Your Practice Should Automate Claim Management

Posted by Janelle Pauli on Thu, Jun 01, 2017 @ 14:06 PM

In any eyecare practice, claim denials are a common place occurance. They are so common because the process of managing a practice's entire claim cycle is a heavy and challenging task. But, the lower your claim denials are the greater your revenue, so what can you do to maximize on your reimbursements and decrease the workload involved?

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3 Risks You're Exposed to if You Don't Track Your Optometric Billing Metrics

Posted by Janelle Pauli on Thu, May 25, 2017 @ 14:05 PM

How you manage your practice's claim performance directly effects the revenue brought into your practice. But for many eyecare practices, gathering information and metrics on the claims process can be challenging which results in important habits and inefficiencies going unnoticed leaving revenue out on the table. But, with the right claim management platform, you can gain easy access and transparency into the performance of your claim cycle to help you uncover underlying errors that are hurting your revenue. Let's look at three risks your practice is exposed to if you aren't consistently measuring your practice's optometric billing performance.

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Resources to Defend Costs in Your Eyecare Practice

Posted by Janelle Pauli on Tue, May 09, 2017 @ 14:05 PM

One of the biggest reasons independent optometrists are losing patients and money has to do with the low-cost options of online retailers that consumers can choose from to purchase their frames and lenses. In order to be able to compete with low-cost competitors you need to provide value to your patients about the services and products you're selling in your practice. We've talked about this important topic a lot on the blog, and today we've compiled our best resources to help everyone in your eyecare practice educate and inform patients on the quality care and products they are receiving from your office.

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