Janelle Pauli

Recent Posts

5 Ways New Technology Will Improve Your Eyecare Practice in 2018

Posted by Janelle Pauli on Thu, Nov 30, 2017 @ 14:11 PM

Technology plays a role in every eyecare practice. But how big of a role it plays varies from office to office. Some practices embrace technology to the fullest and can't wait to get the next new gadget or software, while others are slower to adopt and adjust processes they have in place. Wherever your practice falls on this spectrum, there are probably several different areas where you could make technology improvements in your practice.

Read More

Optical Marketing Tools to Try in Your Eyecare Practice

Posted by Janelle Pauli on Fri, Nov 24, 2017 @ 13:11 PM

These days it seems as though online marketing trends are changing daily, and if you aren't a full-fledged marketer yourself, it can be hard to keep up with the latest trends and tools. That's why our marketing team put together a quick list of online marketing tools that your eyecare practice can try if you're struggling with one of these common small business problems.

Read More

Interview: Becoming a Leader in the Eyecare Industry

Posted by Janelle Pauli on Tue, Nov 14, 2017 @ 14:11 PM

In the optical industry there are several different directions you can take your career, and there are plenty of different ways to build up your personal brand as an OD to become a leader in the industry. While you may not realize it, as an experienced OD in the industry you've gone through things that many young ODs just starting out will face throughout their career, and your experiences can be valuable learning lessons for many of your peers.

Read More

Interview: Building and Maintaining a Strong Team in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Oct 26, 2017 @ 14:10 PM

We have heard time and time again how hard it can be for eyecare practices to maintain a loyal, experienced, and productive team of employees. Lower wages and limited benefits can make it hard to attract and hang on to a good team. We've written a lot of articles on the topics of hiring the right people and creating a culture that your team will thrive in, but a lot of times it's easier said than done.

Read More

How to Have Fun on Halloween in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Oct 12, 2017 @ 14:10 PM

Getting festive in your eyecare practice is a fun way to interact with your patients on holidays, and with Halloween just around the corner we wanted to share a few ideas for celebrating with your patients in the office. Before you know it the holidays sneak up on you, but with a little planning you can get your practice geared up for a fun day (or week) for both your staff and your patients. Here are a few quick and easy ideas to help you get in the spirit.

Read More