Janelle Pauli

Recent Posts

Optical Resources: Interview Questions to Land You the Perfect Candidate

Posted by Janelle Pauli on Thu, Apr 11, 2019 @ 08:04 AM

At some point, your eyecare practice is going to experience staff turnover and you're going to hunt for a new hire in your practice. Searching for new employees might not be common practice for you if you've had staff that have stuck around for years. To help get you prepared for hiring your next practice superstar we've compiled a list of some of our favorite interview questions to ask in this optical resources blog.

Some practices may choose to hire for skill over personality or vice versa. There isn't necessarily a right or wrong answer in every scenario, but it's important to make sure that each candidate can solve problems, think on their feet, and will fit in with the current culture and team you have established in your practice.

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How to Calculate New Patient Growth Per Year

Posted by Janelle Pauli on Thu, Apr 04, 2019 @ 13:04 PM

As an independent optometrist, it's important to make sure that you're measuring the right benchmarks in your practice. Not only are you seeing patients on a regular schedule, but you're also trying to manage an optometry business. Successfully doing both can be tricky to balance well. It's important to monitor where your practice is succeeding and failing.

Today, we're going to take a look at one important benchmark that you should be paying attention to at least on a yearly basis: New Patient Growth Per Year. If you're not successfully bringing in new patients each year, it's hard to say that you're truly running a successful eyecare practice.

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8 Skills the Best Optical Technicians Should Have

Posted by Janelle Pauli on Thu, Mar 28, 2019 @ 13:03 PM

Whether you're an optical technician looking to beef up your resume or an OD looking to hire a new tech for your office, we've got a list of some of the top traits and skills that the most effective technicians possess.

However, there isn't a precise formula for creating the best technician, because someone new in their career or with niche knowledge might be a better fit for your practice's needs than the most broadly experienced candidate.

This list of skills should get you thinking about what you're looking for in a tech and what you should be doing to beef up your skillset for your next job interview.

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Eyecare Practice Resources: A Simple Guide for Your First Trunk Show

Posted by Janelle Pauli on Tue, Mar 19, 2019 @ 13:03 PM

Every eyecare practice is looking for ways to promote their practice and stand out from the competition. Holding a trunk show is one creative way to help reach new goals in your practice. But be wary, a successful event is going to require a lot of planning and effort. It's not as simple as slapping up a flyer in your practice in hopes that will draw enough attention to the event.

Labeling your event as a trunk show might not be the best way to resonate with your client base either. Think about a theme for your event and a creative title that might lure in attendees. Something like, Fall Eyewear Fashion Show and Sale is likely going to catch more attention than an event called, Dr. Smith's Trunk Show.

There is a lot to think about when planning any event. And, if you aren't a seasoned event planner, it can be easy to overlook some details. While there isn't a tried and true formula for success, we've got some steps for you to take to ensure trunk show success at your next event.

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Social Media for Optometrists: Creating Content Your Patients will Love

Posted by Janelle Pauli on Tue, Jan 29, 2019 @ 11:01 AM

Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to marketing your practice online! However, are you not sure what direction to take your posts? How to set time aside to respond to followers? How to stand out from your competition?

Once you've started to gain a few followers, you'll want to put out engaging content that keeps them active on your page. However, we want to prevent the dreaded social media roadblock. We've created these social media ideas so that you never run out of content while you develop a strong brand voice for your eyecare practice. You'll be posting quality content in no time!

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