Janelle Pauli

Recent Posts

Could You Increase Frame Ordering with an Improved Optical Hand Off?

Posted by Janelle Pauli on Tue, Oct 16, 2018 @ 10:10 AM

As an optician, there is a lot of pressure on you to make sales in the dispensary. But, if the optical hand off is rocky it could be affecting your frame ordering sales numbers. There are many different methods for practices to go about the hand off, and each of them have the opportunity for success. It really depends on your team, your patients, and your workflow to determine what will work best for you.

If you are struggling with your optical hand off you could try implementing these different strategies across a few months and then look at the numbers to see if one technique outperformed the others. If your practice has a proven method for optical hand off success we'd love to hear more about it in our comment section. 

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Managing Eye Care Employees: The Millennial Edition

Posted by Janelle Pauli on Tue, Oct 02, 2018 @ 12:10 PM

We understand the challenges that many eyecare practices go through to find and hire quality, long-term employees for their practice. Seeing as many ODs suffer from high staff turnover rates, they're cautious to hire young employees who will stick around and grow with the practice for a few years. Millennial employees can make a big impact on your practice because they're comfortable with new technology, quick learners, and goal-oriented generally.

However, if you've never had millennial staff before, there are a few things you should know about their professional style when you hire them. Let's look at a few different characteristics some millennial employees might possess, and a few different management tips you can take away for hanging onto these employees in your practice. 

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How to Use Optical Resources to Prove the Value of Quality Eyewear

Posted by Janelle Pauli on Tue, Sep 18, 2018 @ 09:09 AM

We are always on the lookout for optical resources that can help your eyecare practice increase efficiency and boost profits through simple adjustments in your dispensary. That's why we want to share and walk you through this graphic created by Lacey Mielcarek, MS, ABOC, of Media Eye Works Ltd. Optical and EyeQ Graphics.

In this guest post, Mielcarek walks you through the reasons she wanted to create this graphic and how she hopes it will put the cost of quality frames and lenses into perspective for future customers.

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Optical Dispensing Tips: 6 Trunk Show Mistakes to Avoid

Posted by Janelle Pauli on Tue, Aug 21, 2018 @ 11:08 AM

Events, like trunk shows, in your dispensary can sometimes be a big hit or a big miss. And, if you've never held this type of event before you probably have a lot of looming questions going into it. Every practice and market is unique, so what is a hit for one practice could be a total miss for another.

It's important to understand the customers that you're targeting and how you can cater to them for your event. Let's take a look at some of the general mistakes you can avoid when getting prepared for a trunk show in your dispensary.

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5 Marketing Strategies Your Eyecare Practice Hasn't Tried

Posted by Janelle Pauli on Tue, Aug 07, 2018 @ 11:08 AM

Marketing trends are constantly changing. As soon as you think you have it all down, something new comes along to learn and apply to your small businesses marketing plan. As an OD, practice owner, or both it can be hard to find the time to devote to marketing, so we want to help you out by giving you 5 marketing strategies that your eyecare practice maybe hasn't tried yet. Each of these ideas are affordable and quick to throw into your practice's strategy. Let's take a look.

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