Heading into a new calendar year could mean sorting out finances, preparing new marketing campaigns, or just keeping afloat during the busy...
For those of you who are unfamiliar with the show or the term “catfish”, a catfish refers to someone who uses a false identity online, most...
In some states, minorities are less likely to visit their eye doctor. Sometimes this is due to discrimination or lack of access. This...
Although expansion is usually associated with a time of exponential growth, the current safety measures surrounding coronavirus call for...
Hiring the wrong person for the job is not only expensive in terms of time and money, but it can also create an unhappy and hostile work...
We see so many fabulous examples of community and marketing within the eyecare industry. We are always impressed by the ways that eyecare...
When you've experienced a big setback, it's difficult to figure out where to start to get yourself back on track. For an optometry...
Whether you’re fresh out of school, an OD with years of experience, or you’re looking for new experiences, having a mentor that you can...
When you're in the market for new practice management and EHR software there are a wide variety of questions you'll have when talking with...
In the field of healthcare, building trust with patients is very important. Your patients have options when choosing their healthcare...
Most optometrists keep updated on eye health through various news sources, articles, books, events, and CE courses. However, many of us...
Statistics can be manipulated to prove any point you want through the way they’re presented. This is true for all healthcare and other...
Billing processes can be confusing at best and frustrating at worst. We're always looking for ways to simplify your billing and help solve...
Throughout September, we'll be broadcasting helpful and free webinars in collaboration with industry experts, partners, and optometrists....
We wrote a post talking about fresh ideas for patient gifts/freebies that your practice can hand out to new patients, loyal patients, or...
Over the years, we've worked hard to provide a variety of useful resources for everyone in your eyecare practice to take advantage of and...