Emotional Intelligence Training for Eyecare Practices
The importance of approaching patient care with a sense of emotional intelligence might be familiar to some, but a newer concept for...
How Optometric Practice Owners Can Achieve Work-life Balance
As a solo optometric practice owner, you juggle many jobs throughout the day; from CEO, to doctor, to manager, to marketer, to salesperson....
Maintaining Control of Your Practice with Optometry Software
As an office manager, we don't have to tell you that you stay pretty busy with all of your duties of running a practice. From managing the...
VIDEO: Making Your Optometry Homepage Standout
The following video and content is courtesy of EyeCarePro's optometry practice marketing expertise. As part of their series on having a...
Opening an Optometry Practice Cold
Like many entrepreneurs, optometrists can work toward the goal of starting and owning an independent practice one day. The benefits of...
Video: Advice from an Optometry Marketing Professional
In a recent Review of Optometric Business survey, optometry practices have stated that they are looking to increase their marketing efforts...
Tips For Better Frame Board Management In Your Optical Dispensary
Effective frame board management is becoming more important as online retailers evolve to gain market share. The industry benchmark for...
Delivering 5 Star Customer Service in Optometry
There are many things that you should be monitoring to keep your office workflow running smoothly. Unsurprisingly, one of the most...
How the FTC's New Contact Lens Rule Affects ODs
The Federal Trade Commission just instated a final ruling that requires prescribers to obtain confirmation from their patients that they...
Everything Eyecare Practices Need to Know About Medicare
When it comes to accepting Medicare insurance, there are a few steps and processes that every front desk associate and optometrist needs to...
7 Innovative Companies in Eyecare
With the growth of technology, ODs have many options for accomplishing their daily tasks and improving their patient care. You most likely...
Interview: Growth Hacking Tips for Optometric Practices
Growth hacking tips are all over the internet. But, few seem to be focused on the optometric field. In one of our most downloaded ebooks,...
Educating Patients on the Value of Your Dispensary
One of the biggest problems facing independent optometrists is the threat of online retailers, like Warby Parker. By providing the...
How Your Eyecare Staff Can Be Marketers
Google reviews are the first, and sometimes the only, reviews people see on a local Google search or within the Google Maps app when they...
Could TED Talks Help Optometrists?
When TED Talks first started circulating on the internet, we were opened up to the world of motivational speakers. These thought leadership...
Setting Up a Referral Program for Eye Care Patients
Word of mouth, peer to peer referrals are often the cheapest and best form of advertising that your eyecare practice can receive. While...