Could TED Talks Help Optometrists?
When TED Talks first started circulating on the internet, we were opened up to the world of motivational speakers. These thought leadership...
Setting Up a Referral Program for Eye Care Patients
Word of mouth, peer to peer referrals are often the cheapest and best form of advertising that your eyecare practice can receive. While...
How Dr. Sako Finds Community within Eyecare
After any optometrist experiences a setback or period of uncertainty, they emerge with new ideas, lessons, and avenues for growth. It's...
How to Take a Professional Headshot at Home for ODs
Even if you're not searching for a new position, having an updated and high-quality headshot can come in use for all eyecare professionals....
Techniques to Defuse Irate Patients In Your Optometric Practice
Most of the time, your patients are a delight to work with. However, issues can arise that turn confrontational and pit you and your...
The Psychology of Color in Your Optical Shop
Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we saw this statistic that said 52% of...
NEW EBOOK: Building an Adaptable Eyecare Practice
Uncertainty is tough on a practice owner. On top of taking swift action to preserve the financial life of your practice, optometrists need...
Download: Telemedicine Special Report for 2020
For those optometry practices that are interested in setting up telemedicine, there aren't many guides or case studies out there to learn...
Encourage Patients to Promote Your Eyecare Practice
You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your...
Things That Drive Patients From Your Optometric Practice
For your optometric practice success, it’s essential that you maintain a steady stream of patients scheduling appointments and purchasing...
Online Optometry Classroom: 3 Free CE Courses
With event cancellations due to the spreading of COVID-19, optometrists need to look for alternative ways to fulfill their continuing...
Eyecare Practice Hiring Advice from an HR Manager
Especially for small businesses that don't have a human resources manager, it can become the office manager's responsibility to hire new...
Optometric Practice Marketing Tips For Using AdWords
When a potential patient is in need of finding a new optometric practice, they usually start looking through a search engine, like Google....
6 Examples of Great Facebook Strategies
Marketing messages and ads have become an accepted part of scrolling through your social media feeds. This popularity allows social media...
Optometry Marketing Campaigns That Work
If you consider brands like Airbnb, Amazon, IKEA, or even Kleenex, you might not be able to pinpoint exactly how you first heard of them....
Writing Product Descriptions for Eyewear
Patients browsing your optical dispensary after their appointments are bound to be overwhelmed with visual options and strapped for time....