NEW WEBINAR: Turn Your Denials to Dollars

Posted by Madhu Singh on Tue, Apr 02, 2019 @ 08:04 AM

When your claims are denied, it's easy to grow frustrated if the error or solution aren't obvious. However, it's worth your time and energy to fix denied claims, document the process, and reduce your denial rate for the future. 

Let us help you review your workflow, identify your common denial reasons, provide our flowchart of solutions, and get money into your practice's pocket.

Shane Shepherd, our Sr. Insurance Sales Manager, will answer your most urgent insurance questions and host our live webinar, Denials to Dollars, on April 5th at 12pm CST. Register for the webinar.

Read More

8 Skills the Best Optical Technicians Should Have

Posted by Janelle Pauli on Thu, Mar 28, 2019 @ 13:03 PM

Whether you're an optical technician looking to beef up your resume or an OD looking to hire a new tech for your office, we've got a list of some of the top traits and skills that the most effective technicians possess.

However, there isn't a precise formula for creating the best technician, because someone new in their career or with niche knowledge might be a better fit for your practice's needs than the most broadly experienced candidate.

This list of skills should get you thinking about what you're looking for in a tech and what you should be doing to beef up your skillset for your next job interview.

Read More

Why Relationship Marketing Will Change Your Optometry Practice

Posted by Madhu Singh on Tue, Mar 26, 2019 @ 14:03 PM

Making sure that you understand the needs, desires, and motivators of loyal patients can help you boost retention in your optical practice. As little as 5% increase in customer retention could lead to over 25% more company revenue (Reichheld, 2000). That's why we want you to focus on your existing patients before investing money into outbound marketing campaigns.

Developing a strong foundation with your patients starts with delivering excellent patient care, but can be nurtured though rewards, feedback loops, and patient-centric content. We'll show you how to delight your customers and dabble in relationship marketing in your optometry practice below.

Read More

2 Things Every Practice Should Outsource

Posted by Madhu Singh on Thu, Mar 21, 2019 @ 14:03 PM

Your optometry practice does it all.

From managing payroll and accounting to digital marketing and hiring, you probably feel stretched thin during the busy season. In order to spend the majority of your time providing your patients the best care and attention possible, you might need to outsource some of your responsibilities.

Depending on the size and needs of your practice, most of your responsibilities need to be done in-house. However, there are a few areas where you can trust external experts to take over. Sometimes, it even saves you money and boosts patient care in the long-run. Keep reading to find out 2 areas where outsourcing can be beneficial to running your modern eyecare practice.

Read More

Eyecare Practice Resources: A Simple Guide for Your First Trunk Show

Posted by Janelle Pauli on Tue, Mar 19, 2019 @ 13:03 PM

Every eyecare practice is looking for ways to promote their practice and stand out from the competition. Holding a trunk show is one creative way to help reach new goals in your practice. But be wary, a successful event is going to require a lot of planning and effort. It's not as simple as slapping up a flyer in your practice in hopes that will draw enough attention to the event.

Labeling your event as a trunk show might not be the best way to resonate with your client base either. Think about a theme for your event and a creative title that might lure in attendees. Something like, Fall Eyewear Fashion Show and Sale is likely going to catch more attention than an event called, Dr. Smith's Trunk Show.

There is a lot to think about when planning any event. And, if you aren't a seasoned event planner, it can be easy to overlook some details. While there isn't a tried and true formula for success, we've got some steps for you to take to ensure trunk show success at your next event.

Read More