Why should customers buy glasses from optometrists when they can get them online for $95? Especially when people they know are buying online as well? Warby Parker claims that optometrists, medical professionals who specialize in face-to-face patient interaction and write glasses prescriptions, are just middlemen looking to make a sale. However, many patients realize the benefits of choosing their frames directly from an optical dispensary after they've regretfully chosen an unsatisfactory online retailer.
In the past, we've reviewed Zenni's extremely affordable lenses and we've discussed how patient education can help fight against online retailers. Now we're getting proactive and helping ODs show patients precisely why they should choose a doctor's office over Warby Parker, one of the most popular online glasses retailers in the US.Read More