3 Tips For Writing Your About Me Page On Your Optometric Practice Website

Posted by Jeff Rezabek on Thu, Apr 05, 2018 @ 15:04 PM

If you’re giving your website a refresh, or are creating your optometric practice’s first website, one page that should take consideration is your About Me page. A carefully crafted About Me webpage introduces you to prospected patients and invites them to your optometric practice. Unfortunately, writing about yourself can seem a bit awkward and cause you to leave out information that highlights your greatest accomplishments and is an accurate reflection of who you are.

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How To Handle Refund Requests In Your Optometric Practice

Posted by Jeff Rezabek on Tue, Apr 03, 2018 @ 15:04 PM

Returns to your optical shop are a hassle to manage. A return in the eye care industry isn’t as simple as fulfilling the return and restocking the item on the shelf. Customizing the lenses by the patient’s needs and by the frames that they selected complicate the act of maintaining patient satisfaction and making profits in your optometric practice. But your return policy should be should be used to increase sales and help give assurance to a prospect who is on the fence about purchasing frames from your optical shop.

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Strategies for Solving Optometric Practice Performance Issues

Posted by Jeff Rezabek on Thu, Mar 29, 2018 @ 16:03 PM

Performance issues in an optometric practice can jeopardize business, employee morale, and patient care. Whether you’re missing industry benchmarks or are falling behind on your practice goals, addressing performance issues early can help you recover to meet your goals.

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Design Basics: 5 Things Your Eyecare Practice Logo Should Be

Posted by Janelle Pauli on Tue, Mar 27, 2018 @ 14:03 PM

There are a few scenarios in your business where you may need to rethink your brand or logo. Maybe you're opening your practice from scratch. Maybe you recently purchased a practice. Or, maybe you've been in practice for 20 years and need a brand refresh. In any case, it's important to think through the reasons why you need a new logo, and what you're hoping to accomplish. What is your brand identity?

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Simple Ways to Improve the Design of Your Eyecare Practice

Posted by Janelle Pauli on Thu, Mar 22, 2018 @ 15:03 PM

Moving, buying, or remodeling an eyecare practice is a big undertaking. So when you decide to go for it and make the change - it's important to take your time and really think about the future of your practice and how the decisions you make today will impact your practice in 3, 5, or 10 years. While you don't want to spend more money than you have too, leaving room for your practice to grow is an important part of planning for the future. Extra exam room space in case you hire another OD, room to grow your optical with more products, and extra space for future technology equipment are all things to consider when looking at size. 

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