Social Media for Optometrists: Creating Content Your Patients will Love

Posted by Janelle Pauli on Tue, Jan 29, 2019 @ 11:01 AM

Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to marketing your practice online! However, are you not sure what direction to take your posts? How to set time aside to respond to followers? How to stand out from your competition?

Once you've started to gain a few followers, you'll want to put out engaging content that keeps them active on your page. However, we want to prevent the dreaded social media roadblock. We've created these social media ideas so that you never run out of content while you develop a strong brand voice for your eyecare practice. You'll be posting quality content in no time!

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How to Use Practice Failure to Inspire Your Staff

Posted by Madhu Singh on Thu, Jan 24, 2019 @ 07:01 AM

Failure in your optometry practice could encompass a multitude of events. Perhaps a marketing or advertising campaign you executed didn't bring in the patients or revenue you had hoped? Maybe you hired someone who ended up being the wrong fit, tried to host an event but couldn't pull it off logistically, or even failed at migrating to new software.

No matter what shape it comes in, usually your failure is shared among your staff. This is why we see a failed attempt as an opportunity to keep your staff growing towards the same goals and learning from your collective mistakes along the way.

See how we spin a not-so-great situation into a turning point for growth or success in your optical practice.

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3 Big Advantages of Cloud Computing in Any Eyecare Practice

Posted by Alli Yarbrough on Tue, Jan 22, 2019 @ 11:01 AM

Have you ever sent an email through Gmail, video chatted on Skype, or listened to music on Spotify? If you have, you have already used cloud based technology. So, you’ve used the cloud in your personal life and are familiar with it, but what exactly is cloud computing and how can it help your optometry practice?

Cloud computing refers to storing and accessing data and programs through the Internet. Services in the cloud are managed by a provider and your data is stored on an external network of servers. The information you store is available through a reliable Internet connection, meaning you don't need to invest in computer hardware with heavy upfront costs.

With cloud applications, all you’re required to do is load the application once, log in, and start using it. Keep reading to find out why your eyecare practice might benefit from adopting the cloud.

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VisionWeb's Ordering Platform Wins 2018 Eyevote Award

Posted by Madhu Singh on Thu, Jan 17, 2019 @ 11:01 AM

We'd like to thank you if you voted in the 2018 Eyevote Readers' Choice Awards. The results are out and we're very pleased to announce that our ordering platform is the go-to for most Vision Monday and 20/20 Magazine readers.

As our online ordering service approaches its 20th anniversary, it seems like the best time to go over why optometrists choose to use it for their optical ordering needs and within the Uprise platform. Read on to see how we revolutionized ordering products to make both eyecare professionals and patients happier.

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Optometric Billing Tips to Avoid Claim Denials

Posted by Jeff Rezabek on Tue, Jan 15, 2019 @ 11:01 AM

Your practice relies on insurance claims to generate revenue. However, common errors are resulting in denied claims, wasted time, and lost revenue. It’s time to be proactive about your claim management and maximize reimbursements for your patient visits.

Having to rework denied claims and resubmit them is only adding to the claims that your optometric billing manager has to submit. With a few adjustments to the office workflow and the right technology, you can focus less on reworking denials and more on submitting your claims right the first time. Read on to see what steps you can take today to stop being denied.

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