Optical Marketing Tools to Try in Your Eyecare Practice

Posted by Janelle Pauli on Fri, Nov 24, 2017 @ 13:11 PM

These days it seems as though online marketing trends are changing daily, and if you aren't a full-fledged marketer yourself, it can be hard to keep up with the latest trends and tools. That's why our marketing team put together a quick list of online marketing tools that your eyecare practice can try if you're struggling with one of these common small business problems.

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Curing The Claim Rejection Blues

Posted by Jeff Rezabek on Tue, Nov 21, 2017 @ 15:11 PM

Managing insurance claims for an optometric practice is a complicated task. But, when managed correctly, the claim reimbursements you receive can impact your practice’s revenue. If your clearinghouse solution is equipped with advanced scrubbing features, then obtaining a claim rejection is normal and should be welcomed considering the effects of a claim denial. It’s what you do after you receive the claim rejection that matters.

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What’s Missing From Your Claims Management?

Posted by Jeff Rezabek on Thu, Nov 16, 2017 @ 15:11 PM

Managing insurance claims is an important part of revenue generation in your optometric practice. Unfortunately, it’s also a complex job that requires the right people, processes, and software. If your optometric practice isn’t generating enough revenue from your insurance claims, it’s time to look into your claims management efforts and identify what’s missing from it that can help you earn more money from claim reimbursements.

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Interview: Becoming a Leader in the Eyecare Industry

Posted by Janelle Pauli on Tue, Nov 14, 2017 @ 14:11 PM

In the optical industry there are several different directions you can take your career, and there are plenty of different ways to build up your personal brand as an OD to become a leader in the industry. While you may not realize it, as an experienced OD in the industry you've gone through things that many young ODs just starting out will face throughout their career, and your experiences can be valuable learning lessons for many of your peers.

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Writing Ad Copy That Will Get Your Optometric Practice Noticed

Posted by Jeff Rezabek on Thu, Nov 09, 2017 @ 16:11 PM

Newspapers, billboards, and phone book listings used to be the main advertising strategy that your optometric practice employed to reach out to your community. Now, you can use digital advertisements like Facebook ads to advertise your optometric practice to individuals in your community more efficiently.

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