5 Ways Your Dispensary Can Compete with Warby Parker

Posted by Madhu Singh on Thu, Jul 26, 2018 @ 12:07 PM

Why should customers buy glasses from optometrists when they can get them online for $95? Especially when people they know are buying online as well? Warby Parker claims that optometrists, medical professionals who specialize in face-to-face patient interaction and write glasses prescriptions, are just middlemen looking to make a sale. However, many patients realize the benefits of choosing their frames directly from an optical dispensary after they've regretfully chosen an unsatisfactory online retailer. 

In the past, we've reviewed Zenni's extremely affordable lenses and we've discussed how patient education can help fight against online retailersNow we're getting proactive and helping ODs show patients precisely why they should choose a doctor's office over Warby Parker, one of the most popular online glasses retailers in the US. 

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Should You List Your Optometry Practice on Zocdoc?

Posted by Madhu Singh on Tue, Jul 24, 2018 @ 13:07 PM

We've shown you how to get your optometry practice to appear in local searches & Google Maps as well as how to grow your social media following. But, have you heard about online healthcare appointment platforms? These websites enable patients to search for optometrists, read reviews, and book appointments online at any time of day.

After scouring the competition, we found that Zocdoc was the only online directory that includes most types of healthcare professionals in the United States. However, all doctors and optometrists have to pay a monthly or annual fee to be included in the directory. Is it worth the investment? Read on to find out.

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Why You Should Invest in Blue Light Lenses

Posted by Madhu Singh on Thu, Jul 19, 2018 @ 13:07 PM

Most of your patients will know about the dangerous effects of UV rays on the eyes and skin, but do they know how the blue light emitted from their phones and computers may cause long-term eye damage? Although transition lenses and polarized sunglasses have surged in popularity, blue light filtering lenses are relatively new to the market. 

Exposure to blue light is nearly inescapable due to our dependence on technology for work, connection with friends and family, and entertainment. Therefore, lenses that help protect retinas from the harmful effects are sure to become more widespread this year. Read on to find out why your optometric practice should carry blue light filtering lenses and glasses to get ahead of the curve.

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How to Attract Millennial Staff and Patients to Your Optical Practice

Posted by Madhu Singh on Tue, Jul 17, 2018 @ 12:07 PM

Millennials are the generation that grew up with readily available internet, knowledge at their fingertips, technology prowess, and options. They can be a powerful, well-educated addition to your optometry practice staff and will comprise up to 50% of your patient base by 2020. What systems do you currently have in place to make your optometry practice millennial-friendly for both your staff and prospective patients? 

Understanding what millennials look for in an eyecare exam isn't too difficult if you turn to social media and other readily available information about engagement. We've pulled together a few design, procedural, hiring, and business tips that can put your practice in the running for millennials who are looking for an optometrist or a new job. 

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6 Eyecare Charities Worth Donating To

Posted by Madhu Singh on Thu, Jul 12, 2018 @ 10:07 AM

Optical waiting rooms can be more than a place to catch up on news and read magazines. You can inform your patients on the lack of access to vision care around the world through books, posters, and donation boxes. Your practice could contribute to helping up to 1.1 billion visually impaired people receive exams, glasses, or other medical assistance. 

If you're looking for the full list of vision charities so you can browse yourself, we've compiled one in a previous blog post here. However, if you want our recommendation for the best global charities we trust, read on. We searched through our comprehensive list of global eye charities and these few stood out for their dedication and ingenuity.

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