Optical Marketing Resources to Attract New Patients in 2017

Posted by Jeff Rezabek on Tue, Dec 27, 2016 @ 14:12 PM

With the new year approaching, your practice has to be ready to start fresh with strategies that will attract new patients, retain existing patients, and propel you into the future of your practice. As 2017 nears, your optical marketing plan needs to align your practice with your business and financial goals to help your practice stay relevant.

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Optical Marketing Resources For Mobile-friendly Websites

Posted by Jeff Rezabek on Wed, Nov 30, 2016 @ 12:11 PM

Having an optimized online presence is a necessity for any business owner. Now, as accessing websites via mobile devices becomes more common, eye care professionals need to increase their optical marketing resources to invest in a mobile-friendly site.

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Using Calendar Events to Strengthen Your Optical Marketing Resources

Posted by Jeff Rezabek on Wed, Sep 21, 2016 @ 11:09 AM

When planning our content and social media strategy, one of the first things we like to do is to look at a calendar and find holidays or events that relate to our industry or our audience. Sometimes, this can take a lot of work to find ways to tie the most obscure holidays and events—National Frankenstein Day—to our customer-base.

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Optical Marketing Resources: Are You Marketing to the Right People?

Posted by Jeff Rezabek on Tue, Sep 13, 2016 @ 14:09 PM

Are you not seeing a strong Return on Investment (ROI) from your optical marketing resources? While building a marketing strategy is a good step, if you’re not targeting the right audience, then you’re throwing away your marketing dollars.

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5 Optical Marketing Resources that Will Get Your Practice Noticed

Posted by Jeff Rezabek on Tue, Aug 09, 2016 @ 14:08 PM

In the eyecare industry, especially when you only see many of your patients once or twice a year, staying top of mind is important to maintain your patient count, increase new patient acquisition, and assist with frame sales. And, in order to stay top of mind, your practice needs to increase communication and visibility within your community. This is where a strong optical marketing strategy comes in.

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