4 Tips for Re-branding Your Eyecare Practice

Posted by Janelle Pauli on Tue, May 22, 2018 @ 15:05 PM

Keeping your eyecare practice modern requires you to use the most advanced software and equipment in the industry, refine your processes to keep your workflow running smoothly, choose a contemporary building for your practice, and maintain a brand presence that is attractive to first-time and website visitors. Out of all these things, your practice brand is likely going to get the least attention, but it could arguably be the most important for practice growth.

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Should Your Optometric Practice Website Have A Chatbot?

Posted by Jeff Rezabek on Tue, May 15, 2018 @ 15:05 PM

Messaging platforms are the preferred means of communication now. In 2017, Facebook Messenger had 1.3 monthly active users. As the monthly active user count grows, businesses are using messaging tools like Facebook Messenger to create chatbots to connect with customers and prospects to quickly deliver personalized information. A computer program that mimics human conversation, chatbots are becoming more common on websites across all industries.

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3 Tips For Writing Your About Me Page On Your Optometric Practice Website

Posted by Jeff Rezabek on Thu, Apr 05, 2018 @ 15:04 PM

If you’re giving your website a refresh, or are creating your optometric practice’s first website, one page that should take consideration is your About Me page. A carefully crafted About Me webpage introduces you to prospected patients and invites them to your optometric practice. Unfortunately, writing about yourself can seem a bit awkward and cause you to leave out information that highlights your greatest accomplishments and is an accurate reflection of who you are.

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Design Basics: 5 Things Your Eyecare Practice Logo Should Be

Posted by Janelle Pauli on Tue, Mar 27, 2018 @ 14:03 PM

There are a few scenarios in your business where you may need to rethink your brand or logo. Maybe you're opening your practice from scratch. Maybe you recently purchased a practice. Or, maybe you've been in practice for 20 years and need a brand refresh. In any case, it's important to think through the reasons why you need a new logo, and what you're hoping to accomplish. What is your brand identity?

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Low-hanging Fruit to Tackle in Your Eyecare Practice's Marketing Strategy this Quarter

Posted by Janelle Pauli on Tue, Jan 23, 2018 @ 14:01 PM

The start of the year can be a busy time for many small businesses, but also an important time to start the year off on the right foot. And, getting your marketing strategy in order to boost patient growth throughout the year is one of the many important things you should be focusing on. Today we want to take a look at 5 low-hanging fruits in your marketing strategy that are quick and easy to check off your list, and will help you attract new patients and keep your current ones!

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