Optical Resources For Attracting Patients Through Email

Posted by Jeff Rezabek on Thu, Feb 16, 2017 @ 15:02 PM

Email is a vital form of communication for your patients.

When you communicate with a patient through email, you want them to take action. Whether you’re asking them to come back for their yearly eye exam or trying to promote the use of your patient portal, the goal with email is to get the patient to open the email, read the content, and take an action.

Below are a few optical resources to help you attract patients through email.

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5 Steps to Get Started with Email Marketing in Your Optometric Practice

Posted by Janelle Pauli on Thu, Feb 02, 2017 @ 14:02 PM

Keeping in contact with your patients even when they aren't in your practice is important for maintaining loyalty and keeping your schedule full. Email is an easy and modern way to keep in touch with your patient base. But, diving into email marketing can be intimidating if you don't know the steps to take to make it worth while. It's not as simple as haphazardly sending unorganized emails out to whoever you choose - there is a science behind it and best practices to follow.

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Optical Marketing Resources to Attract New Patients in 2017

Posted by Jeff Rezabek on Tue, Dec 27, 2016 @ 14:12 PM

With the new year approaching, your practice has to be ready to start fresh with strategies that will attract new patients, retain existing patients, and propel you into the future of your practice. As 2017 nears, your optical marketing plan needs to align your practice with your business and financial goals to help your practice stay relevant.

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Optical Marketing Resources For Mobile-friendly Websites

Posted by Jeff Rezabek on Wed, Nov 30, 2016 @ 12:11 PM

Having an optimized online presence is a necessity for any business owner. Now, as accessing websites via mobile devices becomes more common, eye care professionals need to increase their optical marketing resources to invest in a mobile-friendly site.

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Using Calendar Events to Strengthen Your Optical Marketing Resources

Posted by Jeff Rezabek on Wed, Sep 21, 2016 @ 11:09 AM

When planning our content and social media strategy, one of the first things we like to do is to look at a calendar and find holidays or events that relate to our industry or our audience. Sometimes, this can take a lot of work to find ways to tie the most obscure holidays and events—National Frankenstein Day—to our customer-base.

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