Patients browsing your optical dispensary after their appointments are bound to be overwhelmed with visual options. This is where excellent product descriptions come in to save the day, creating a good customer experience before your optician steps in to help.
If you run a busy practice and want to convert patients into dispensary customers, you'll need to craft compelling, relevant, and buyer persona-specific descriptions for your products. Depending on the layout and design of your optical dispensary, you can write broad descriptions for different styles of frames, brands of frames, lifestyles, and use-cases. The possibilities are endless, so let us show you how you can start optimizing your frame descriptions today.