Low-hanging Fruit to Tackle in Your Eyecare Practice's Marketing Strategy this Quarter

Posted by Janelle Pauli on Tue, Jan 23, 2018 @ 14:01 PM

The start of the year can be a busy time for many small businesses, but also an important time to start the year off on the right foot. And, getting your marketing strategy in order to boost patient growth throughout the year is one of the many important things you should be focusing on. Today we want to take a look at 5 low-hanging fruits in your marketing strategy that are quick and easy to check off your list, and will help you attract new patients and keep your current ones!

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How to Create Eye Catching Window Displays for Your Optical Shop

Posted by Janelle Pauli on Thu, Jan 18, 2018 @ 15:01 PM

If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame sales. And with so much focus on attracting customers to your practice online, sometimes the simple, "old fashioned" techniques get pushed to the wayside. If you're selling frames in your eyecare practice, creating fashionable window displays can be a big trigger to hitting your sales goals. 

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Creating A Marketing Strategy For Your Optometric Practice In 2018

Posted by Jeff Rezabek on Tue, Dec 19, 2017 @ 15:12 PM

Marketing your optometric practice may not be your top priority with the end of the year closing in fast. But, establishing a marketing strategy to execute during the new year will help you stay focused on attracting more community members to your optometric practice and transforming prospects into patients.  

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Optical Marketing Tools to Try in Your Eyecare Practice

Posted by Janelle Pauli on Fri, Nov 24, 2017 @ 13:11 PM

These days it seems as though online marketing trends are changing daily, and if you aren't a full-fledged marketer yourself, it can be hard to keep up with the latest trends and tools. That's why our marketing team put together a quick list of online marketing tools that your eyecare practice can try if you're struggling with one of these common small business problems.

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Writing Ad Copy That Will Get Your Optometric Practice Noticed

Posted by Jeff Rezabek on Thu, Nov 09, 2017 @ 16:11 PM

Newspapers, billboards, and phone book listings used to be the main advertising strategy that your optometric practice employed to reach out to your community. Now, you can use digital advertisements like Facebook ads to advertise your optometric practice to individuals in your community more efficiently.

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