Optical Resources: 10 Awesome Examples of Flex Benefits Advertising

Posted by Janelle Pauli on Tue, May 14, 2019 @ 13:05 PM

It can be hard to get those creative juices flowing to come up with display and advertising ideas to remind your customers to use their flex spending accounts before the end of the year. But if you don't encourage it, your practice could be missing out on some major bucks.

We've got a great guest post from our friends at The Optical Vision Site that lists 10 great examples of advertising flex spending to your patients. And if you like this post, don't forget to subscribe to our blog regularly for unique optical resources ranging from marketing, eyecare events, promotions, and so much more.

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How to Create Your Optometry Practice's Website

Posted by Madhu Singh on Tue, Feb 19, 2019 @ 13:02 PM

We've gone over what content to include on your website, how to market with your website, and how to stand out for mobile users. However, we wanted to cover the basics of actually making an optometry website without any web development background. 

If you're just starting your research on website building, you might feel overwhelmed by how many options and avenues there are. We'll strip it down to the basics and help you get started.

There are few pieces of infrastructure you have to get right when you first set up your website. From domain hosting to site management to design templates, the process can become too technical for your optometry staff. If you're looking to revamp your practice's website or create one from scratch, we recommend following these steps.

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Social Media for Optometrists: Creating Content Your Patients will Love

Posted by Janelle Pauli on Tue, Jan 29, 2019 @ 11:01 AM

Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to marketing your practice online! However, are you not sure what direction to take your posts? How to set time aside to respond to followers? How to stand out from your competition?

Once you've started to gain a few followers, you'll want to put out engaging content that keeps them active on your page. However, we want to prevent the dreaded social media roadblock. We've created these social media ideas so that you never run out of content while you develop a strong brand voice for your eyecare practice. You'll be posting quality content in no time!

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Marketing for Optometrists: Small Practices Can Have a Big Presence

Posted by Janelle Pauli on Thu, Jan 10, 2019 @ 16:01 PM

Most independent eyecare practices don't have the biggest marketing budgets set aside to launch campaigns. Without an ample marketing budget, marketing for optometrists can become increasingly tricky, time consuming, and ineffective.

Many practices might think that it's ok to carry on without any marketing, but in today's business world that's not conducive to growth. With little to no budget, there are several things you can be doing in your practice to get creative and generate some buzz surrounding your practice.

We came up with 6 inexpensive or free ideas that any small eyecare practice can use to help build their marketing presence, create awareness, beat local competition, and help build a bigger customer base.

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Salary Requirements for Optometry Staff

Posted by Madhu Singh on Tue, Dec 04, 2018 @ 11:12 AM

Doing some research on the average salary or range for your job title is a good idea before interviewing for new jobs, hiring a new staff member, or entering an industry. We know you want to position yourself as an attractive practice for top-skilled candidates, so we're here to help.

We hope this can be a good jumping off point for any pay rise discussions or those who are opening a new practiceAs with all salaries, these vary based on the median income of the location. 

Use Glassdoor to specify the salary range for your specific city, state, or company. Let us know if you have any hiring tips or tricks in the comments below.

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