Optical Marketing Resources To Target Different Generations

Posted by Jeff Rezabek on Tue, Oct 10, 2017 @ 14:10 PM

Your patient schedule is most likely filled with patients of varying age ranges. The way you communicate with these patients in the exam room often differs when talking to Baby Boomers than when you talk to Millennials. But, does your marketing strategy only focus on one set generation? While major events help define the age range of a generation, they often don’t define the person, and individuals can follow characteristics of different generations all together.

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How to Make Sure Your Recall Messages are Successful

Posted by Janelle Pauli on Thu, Oct 05, 2017 @ 14:10 PM

Many ODs swear by patient recall messages when it comes to patient retention and reducing no-show patients, while others don't see as many benefits from implementing patient recall and reminders. If you fall in the latter group, it may be that you aren't making the most of your messaging and are missing out on really connecting with your patients. Today, we will look at a few important characteristics that make up a successful recall or reminder message.

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Tried and True Marketing Strategies for Your Eyecare Practice

Posted by Janelle Pauli on Thu, Jun 15, 2017 @ 14:06 PM

Coming up with new ideas to market your practice can be challenging. From the act of initial brainstorming new ideas to the time it takes to set up an idea to execution to reviewing the performance and ROI of an ad - it's a lot of work. We've looked to the experts to generate a pool of marketing ideas that have proven track records of working well for eyecare practices. Which of these methods have you tried in your office? What works best for you? Let us know in the comments!

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Optometric Practice Marketing Tips For Using AdWords

Posted by Jeff Rezabek on Tue, Jun 06, 2017 @ 14:06 PM

When someone is in need of finding a new optometric practice, they usually start looking through a search engine, like Google. To help your chances of being noticed by these potential new patients, you need to get to the top of the first page of Google. The easiest way to do that is to utilize Google AdWords.

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Best Practices of Effective Online Ads Your Eyecare Practice Should Implement

Posted by Janelle Pauli on Thu, Apr 27, 2017 @ 14:04 PM

It's a good start if your eyecare practice is already spending marketing dollars on online advertising by way of things like promoted Facebook posts and Google Adwords. But, with all the features and advancements of online advertising today, you might not be making the most of your ad dollars. To really get the most bang for your buck we have 7 strategies to implement for better results on your ads.

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