Tried and True Marketing Strategies for Your Eyecare Practice

Posted by Janelle Pauli on Thu, Jun 15, 2017 @ 14:06 PM

Coming up with new ideas to market your practice can be challenging. From the act of initial brainstorming new ideas to the time it takes to set up an idea to execution to reviewing the performance and ROI of an ad - it's a lot of work. We've looked to the experts to generate a pool of marketing ideas that have proven track records of working well for eyecare practices. Which of these methods have you tried in your office? What works best for you? Let us know in the comments!

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Optometric Practice Marketing Tips For Using AdWords

Posted by Jeff Rezabek on Tue, Jun 06, 2017 @ 14:06 PM

When someone is in need of finding a new optometric practice, they usually start looking through a search engine, like Google. To help your chances of being noticed by these potential new patients, you need to get to the top of the first page of Google. The easiest way to do that is to utilize Google AdWords.

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Best Practices of Effective Online Ads Your Eyecare Practice Should Implement

Posted by Janelle Pauli on Thu, Apr 27, 2017 @ 14:04 PM

It's a good start if your eyecare practice is already spending marketing dollars on online advertising by way of things like promoted Facebook posts and Google Adwords. But, with all the features and advancements of online advertising today, you might not be making the most of your ad dollars. To really get the most bang for your buck we have 7 strategies to implement for better results on your ads.

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4 Ways Your Eye Care Practice Customer Service is Stuck in The Past

Posted by Janelle Pauli on Thu, Apr 20, 2017 @ 14:04 PM

The customer experience in your eye care practice becomes more and more important every day. Sure, good customer service is something patients have always expected, but with the choices and competition facing your eye care practice today the patient experience has become that much more important in order to keep up with other retailers.

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How to Generate Positive Online Reviews for Your Optometric Practice

Posted by Janelle Pauli on Thu, Apr 13, 2017 @ 14:04 PM

First things first, in order to get positive online reviews for your practice you need to be providing patient care that goes above and beyond a patient's previous experiences with other providers in all areas of your office. But once you provide that exceptional care, how can you ensure that your patients will go the extra mile and share their positive visit online?

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