4 Ways Your Eye Care Practice Customer Service is Stuck in The Past

Posted by Janelle Pauli on Thu, Apr 20, 2017 @ 14:04 PM

The customer experience in your eye care practice becomes more and more important every day. Sure, good customer service is something patients have always expected, but with the choices and competition facing your eye care practice today the patient experience has become that much more important in order to keep up with other retailers.

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How to Generate Positive Online Reviews for Your Optometric Practice

Posted by Janelle Pauli on Thu, Apr 13, 2017 @ 14:04 PM

First things first, in order to get positive online reviews for your practice you need to be providing patient care that goes above and beyond a patient's previous experiences with other providers in all areas of your office. But once you provide that exceptional care, how can you ensure that your patients will go the extra mile and share their positive visit online?

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4 Ways To Use Social Media At An Eyecare Industry Tradeshow

Posted by Jeff Rezabek on Thu, Mar 23, 2017 @ 14:03 PM

Tradeshows provide a great opportunity to meet new people, learn new skills, and scope out modern optometry software. But, tradeshows can also be a place for you to flex your social media muscles to ensure that you’re connecting with the right people and getting the most out of the eyecare industry event.

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Optical Resources For Attracting Patients Through Email

Posted by Jeff Rezabek on Thu, Feb 16, 2017 @ 15:02 PM

Email is a vital form of communication for your patients.

When you communicate with a patient through email, you want them to take action. Whether you’re asking them to come back for their yearly eye exam or trying to promote the use of your patient portal, the goal with email is to get the patient to open the email, read the content, and take an action.

Below are a few optical resources to help you attract patients through email.

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5 Steps to Get Started with Email Marketing in Your Optometric Practice

Posted by Janelle Pauli on Thu, Feb 02, 2017 @ 14:02 PM

Keeping in contact with your patients even when they aren't in your practice is important for maintaining loyalty and keeping your schedule full. Email is an easy and modern way to keep in touch with your patient base. But, diving into email marketing can be intimidating if you don't know the steps to take to make it worth while. It's not as simple as haphazardly sending unorganized emails out to whoever you choose - there is a science behind it and best practices to follow.

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