Creating A Marketing Strategy For Your Optometric Practice In 2018

Posted by Jeff Rezabek on Tue, Dec 19, 2017 @ 15:12 PM

Marketing your optometric practice may not be your top priority with the end of the year closing in fast. But, establishing a marketing strategy to execute during the new year will help you stay focused on attracting more community members to your optometric practice and transforming prospects into patients.  

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Optical Marketing Tools to Try in Your Eyecare Practice

Posted by Janelle Pauli on Fri, Nov 24, 2017 @ 13:11 PM

These days it seems as though online marketing trends are changing daily, and if you aren't a full-fledged marketer yourself, it can be hard to keep up with the latest trends and tools. That's why our marketing team put together a quick list of online marketing tools that your eyecare practice can try if you're struggling with one of these common small business problems.

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Writing Ad Copy That Will Get Your Optometric Practice Noticed

Posted by Jeff Rezabek on Thu, Nov 09, 2017 @ 16:11 PM

Newspapers, billboards, and phone book listings used to be the main advertising strategy that your optometric practice employed to reach out to your community. Now, you can use digital advertisements like Facebook ads to advertise your optometric practice to individuals in your community more efficiently.

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3 Tips For Becoming An Expert User of Social Media In Eye Care

Posted by Jeff Rezabek on Tue, Nov 07, 2017 @ 15:11 PM

Social media has grown to become an essential and efficient marketing tool for businesses of all sizes. If done effectively, social media in eye care can be used to market to the different generations in a community and attract new patients through well crafted, timely posts.

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How Local Marketing Can Promote Your Optometric Practice

Posted by Jeff Rezabek on Thu, Nov 02, 2017 @ 15:11 PM

It’s getting harder to reach your ideal patients through marketing. The digital age is exposing your patients to thousands of advertisements a day. This increase of commercial coverage from national brands can make it difficult for local businesses to compete and gain the attention of the individuals in their community. However, some digital strategies and time-honored tactics allow optometric practices to market locally to attract patients to your practice. In this post, we list five of the effective local marketing strategies you can use to promote your optometric practice to your community.  

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