Should Your Optometric Practice Website Have A Chatbot?

Posted by Jeff Rezabek on Tue, May 15, 2018 @ 15:05 PM

Messaging platforms are the preferred means of communication now. In 2017, Facebook Messenger had 1.3 monthly active users. As the monthly active user count grows, businesses are using messaging tools like Facebook Messenger to create chatbots to connect with customers and prospects to quickly deliver personalized information. A computer program that mimics human conversation, chatbots are becoming more common on websites across all industries.

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How to Learn from Your Practice's Toughest Business Mistakes

Posted by Janelle Pauli on Thu, May 10, 2018 @ 14:05 PM

As a business owner you're going to make mistakes. But the silver lining in making mistakes is that it ultimately helps your business grow and overcome hurdles. You don't want to experience the same mistakes over and over again, but learning from failures really can be a good thing. Today we are going to share 4 steps to take to help you and your team overcome and learn from mistakes in your office. Going through these steps will help you avoid the same mistakes in the future and come out on the right side of failure.

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Why Claims Management Is So Hard and What You Can Do About It

Posted by Jeff Rezabek on Tue, May 08, 2018 @ 15:05 PM

If you think staying on top of your claims management is difficult, then you’re not alone. Effectively managing insurance claims and maximizing your reimbursements is difficult. Unfortunately, with the pressures of online retailers cutting into your frame profits, increasing your reimbursement revenue is becoming more important.

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4 Sales Books To Help Boost Optical Dispensing Profits

Posted by Jeff Rezabek on Thu, May 03, 2018 @ 15:05 PM

Turning a profit from your optical dispensary sales is an important strategy for increasing revenue and building a successful optometric practice. However, many practices are struggling to close sales and get their patients to purchase frames from their practice.

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5 First-round Interview Questions To Ask When Hiring An Optometrist

Posted by Jeff Rezabek on Tue, May 01, 2018 @ 15:05 PM

The staff you hire is a reflection of how you deliver care to your community. The wrong hire for any position in your optometric practice can create tension between your staff and your patients. When it comes time to hire an associate OD for your optometric practice, you want to ensure that you’re asking thoughtful questions that will ensure that the associate OD will get along with your staff and be committed to giving the patients in your community the best care possible.

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