Reducing Expenses and Managing Money in Your Eyecare Practice

Posted by Madhu Singh on Thu, Feb 28, 2019 @ 11:02 AM

Don't let a lack of comfort when it comes to accounting, budgeting, expenses, and spreadsheets in general hold your eyecare practice back from growing. Although outsourcing your insurance filings and financial needs is always an option, there are a few very simple responsibilities your staff can learn to handle in-house.

We want to make sure you feel confident handling your own money, reducing overhead expenses, and identifying areas that are scalable in your practice. That's why we've compiled a handbook about how to run your small business to maximize your profits.

Keep reading for insights into financial management in an optometry practice. Even if your practice has been around for years, there is always room for improvement.

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Eyewear Display Tips | Eyecare Practice Marketing

Posted by Sharon Chin on Tue, Feb 26, 2019 @ 10:02 AM

If your practice is experiencing a low optical capture rate, it could be because you haven’t spent enough time organizing your frame displays and selection. 

Display merchandising is very important in keeping your frame sales up. Effective frame displays engage your customers to make a purchase and allows you to inject personality to set your practice apart from competition.

However, not all of us have a trained eye for design and your practice might not have the budget to hire a professional service to revamp your practice space. Here are two quick tips on visual merchandising to boost your eyecare practice marketing today.

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Calculate the Insurance Revenue Your Practice is Missing

Posted by Madhu Singh on Thu, Feb 14, 2019 @ 08:02 AM

Understanding the cause of your insurance claim denials can help you and your optical staff correct any errors before they occur. Then, you can set goals for insurance revenue in 2019. The first step to ramping up your insurance revenue is identifying why and where you're missing out on revenue in your existing processes.

However, if you've compared your denial rate to the national average and found that your practice has room for improvement, we want to help you out. We've developed a calculator that can show you if outsourcing your claim management is the right step for your practice.

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Optical Sales: Have You Implemented a Commission Program?

Posted by Megan Ludzenski on Tue, Feb 12, 2019 @ 08:02 AM

Commission programs are a perk and motivator for opticians. Some opticians see commission programs as a necessary element of their job and may even come to expect them as a benefit upon hiring.

A typical commission program can vary anywhere from one to five percent of monthly dispensary sales. However, some independent practices have felt the struggles that can come along with effectively balancing a commission program, staying within practice budget, and meeting performance goals.

We'll walk you through some of the pros and cons of commission programs and bonuses and how your practice can go about implementing them.

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Social Media for Optometrists: Creating Content Your Patients will Love

Posted by Janelle Pauli on Tue, Jan 29, 2019 @ 11:01 AM

Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to marketing your practice online! However, are you not sure what direction to take your posts? How to set time aside to respond to followers? How to stand out from your competition?

Once you've started to gain a few followers, you'll want to put out engaging content that keeps them active on your page. However, we want to prevent the dreaded social media roadblock. We've created these social media ideas so that you never run out of content while you develop a strong brand voice for your eyecare practice. You'll be posting quality content in no time!

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