Where To Donate Old Frames In Your Optometric Practice

Posted by Jeff Rezabek on Thu, Feb 01, 2018 @ 15:02 PM

When your patients purchase frames from your optometric practice, they have to decide what they are going to do with their old frames. If their prescription hasn’t changed too drastically, they can keep using their old frames as a backup set. But, if they are given a new prescription or have multiple, dated backup frames, then you can ask them to donate them.

Read More

Tips For Better Frame Board Management In Your Optical Dispensary

Posted by Jeff Rezabek on Tue, Jan 30, 2018 @ 16:01 PM

Effective frame board management is becoming more important as online retailers evolve. The industry benchmark for your inventory turn rate is between 3 and 4 percent. If your rate is less than 3, then you may be overstocking your optical dispensary with slow-moving inventory that your patients won’t buy. Use the tips below to help you better manage your frame boards for profit.

Read More

How To Create An Effective Optical Dispensing Sales Strategy

Posted by Jeff Rezabek on Thu, Jan 25, 2018 @ 16:01 PM

Getting your patient’s to purchase frames from your optical dispensary is getting harder than it used to. Now, with more options, your patients can take their prescription to online retailers, taking profits away from your practice. Implementing a process can help you and your staff meet your patient’s need while increasing your profits.

Read More

Low-hanging Fruit to Tackle in Your Eyecare Practice's Marketing Strategy this Quarter

Posted by Janelle Pauli on Tue, Jan 23, 2018 @ 14:01 PM

The start of the year can be a busy time for many small businesses, but also an important time to start the year off on the right foot. And, getting your marketing strategy in order to boost patient growth throughout the year is one of the many important things you should be focusing on. Today we want to take a look at 5 low-hanging fruits in your marketing strategy that are quick and easy to check off your list, and will help you attract new patients and keep your current ones!

Read More

Finding Fill-ins For Your Optometric Practice This Flu Season

Posted by Jeff Rezabek on Tue, Jan 16, 2018 @ 16:01 PM

The flu season is severe this year. With the most widespread flu season on record, it may only be a matter of time before it hits you or your staff. While getting sick may be unavoidable, missing days from your optometric practice will keep you from caring for the patients on your schedule and growing profits. But, if you know where to look, you can connect with a fill-in doctor to keep your schedule moving while you’re out.

Read More