Interview: Becoming a Leader in the Eyecare Industry

Posted by Janelle Pauli on Tue, Nov 14, 2017 @ 14:11 PM

In the optical industry there are several different directions you can take your career, and there are plenty of different ways to build up your personal brand as an OD to become a leader in the industry. While you may not realize it, as an experienced OD in the industry you've gone through things that many young ODs just starting out will face throughout their career, and your experiences can be valuable learning lessons for many of your peers.

Read More

Interview: Building and Maintaining a Strong Team in Your Eyecare Practice

Posted by Janelle Pauli on Thu, Oct 26, 2017 @ 14:10 PM

We have heard time and time again how hard it can be for eyecare practices to maintain a loyal, experienced, and productive team of employees. Lower wages and limited benefits can make it hard to attract and hang on to a good team. We've written a lot of articles on the topics of hiring the right people and creating a culture that your team will thrive in, but a lot of times it's easier said than done.

Read More

5 Things To Do If Your Electronic Claims Aren’t Getting Paid

Posted by Jeff Rezabek on Tue, Oct 24, 2017 @ 15:10 PM

Effective claims management is tricky in an optometric practice. Sometimes, even successful billing managers have trouble collecting reimbursements from insurance claims. If you’re noticing that your claims aren’t getting paid, there’s still some hope. Below are five things you can do if your electronic claims aren’t getting paid.

Read More

Optical Marketing Resources To Target Different Generations

Posted by Jeff Rezabek on Tue, Oct 10, 2017 @ 14:10 PM

Your patient schedule is most likely filled with patients of varying age ranges. The way you communicate with these patients in the exam room often differs when talking to Baby Boomers than when you talk to Millennials. But, does your marketing strategy only focus on one set generation? While major events help define the age range of a generation, they often don’t define the person, and individuals can follow characteristics of different generations all together.

Read More

Interview: Growth Hacking Tips for Optometric Practices

Posted by Jeff Rezabek on Thu, Sep 28, 2017 @ 14:09 PM

Growth hacking tips are all over the internet. But, few seem to be focused on the optometric field. In one of our recent ebooks, we had the chance to interview Dr. Shazeen Ali, of Ranch Road Vision Source, to ask her how for tips on applying a growth hacking strategy for the eyecare industry.

Read More