Managing Eye Care Employees: The Millennial Edition

Posted by Janelle Pauli on Tue, Oct 02, 2018 @ 12:10 PM

We understand the challenges that many eyecare practices go through to find and hire quality, long-term employees for their practice. Seeing as many ODs suffer from high staff turnover rates, they're cautious to hire young employees who will stick around and grow with the practice for a few years. Millennial employees can make a big impact on your practice because they're comfortable with new technology, quick learners, and goal-oriented generally.

However, if you've never had millennial staff before, there are a few things you should know about their professional style when you hire them. Let's look at a few different characteristics some millennial employees might possess, and a few different management tips you can take away for hanging onto these employees in your practice. 

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Eco-Friendly Eyecare Products for Your Optical Dispensary

Posted by Madhu Singh on Thu, Sep 27, 2018 @ 11:09 AM

Consumers are becoming more conscious of where they spend their money, especially when it comes to e-commerce. From fair-trade logos to plastic-free packaging, eyewear brands are listening and adapting their supply chain.

If you want to keep up with consumer trends, you'll need to offer eco-conscious eyecare products in your optical dispensary. You can also inform your patients on the benefits of living or purchasing sustainably with your product descriptions.

We've scoured the internet for vetted brands making frames, solution, and eye accessories through recycled materials, fair labor, and other ethically-focused methods. Keep reading to see what we've found.

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What's Your Electronic Claim Turnaround Time?

Posted by Jeff Rezabek on Tue, Sep 25, 2018 @ 15:09 PM

Time is money. With your electronic claims, monitoring the time it takes to get paid can give you critical insight into your claims management performance and provide guidance for increasing your claim reimbursement revenue.

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Writing Product Descriptions for Eyewear

Posted by Madhu Singh on Thu, Sep 06, 2018 @ 10:09 AM

Patients browsing your optical dispensary after their appointments are bound to be overwhelmed with visual options. This is where excellent product descriptions come in to save the day, creating a good customer experience before your optician steps in to help.

If you run a busy practice and want to convert patients into dispensary customers, you'll need to craft compelling, relevant, and buyer persona-specific descriptions for your products. Depending on the layout and design of your optical dispensary, you can write broad descriptions for different styles of frames, brands of frames, lifestyles, and use-cases. The possibilities are endless, so let us show you how you can start optimizing your frame descriptions today.

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Eyecare Practice Marketing: Eyewear Display Inspiration

Posted by Madhu Singh on Thu, Aug 23, 2018 @ 10:08 AM

Visual merchandising creates a pleasant environment for your patients, draws in people walking by your practice window, and sparks social media engagement. We've mentioned the importance of designing your eyecare practice, but now we want to show you where you can source ideas and materials to build your own displays.

With these eyecare practice marketing tips, we can show you how to develop a compelling brand image for your eyecare practice. The Optical Vision Site has got some great resources to share, and we hope to see more practices decorated with these fun and conversation-starting eye themes!

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