Should Your Optometric Practice Pay Hourly Or Salary?

Posted by Jeff Rezabek on Tue, Oct 29, 2019 @ 11:10 AM

When you’re staffing an optometric practice one of the things you must determine is whether you will pay your employees an hourly or salary wage. Of course, you should also weigh in the benefits, commission, perks, and flexibility that your practice offers, too.

While there are positives for the employee and the employer for using both methods, payroll is complex, and your state may have unique laws surrounding it. Consult your attorney, CPA or Human Resource consultants for advice before making a final decision.

In this post, we provide some tips to help you decide if you should pay your staff members an hourly or salary wage.

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The Ultimate Branding Checklist Every Eyecare Practice Needs

Posted by Janelle Pauli on Tue, Oct 22, 2019 @ 11:10 AM

Your brand image is the essence for your practice, making it extremely important to all aspects of your business. Yet, many practices struggle with maintaining a consistent brand image throughout all of their office materials.

It can be easy to forget about branding on smaller documents around the office, and that is why we've asked our in-house designer to come up with a branding checklist of all the things that you should be focusing on in your practice to develop a strong brand.

We hope the checklist below at least gets your wheels turning when thinking about how you represent your practice, and how you can work to improve your brand image before the end of the year.

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Creating the Best Optical Social Media Post

Posted by Megan Ludzenski on Tue, Oct 15, 2019 @ 10:10 AM

Perfecting your social media game can prove to be not only challenging, but time consuming. We know that your practice keeps you extremely busy and that social media can sometimes get pushed to the very bottom of your to-do list.

That is why we want to share with you some strategies that will help you master the craft of creating great posts that will get your followers more involved with your practice.

Before we break down the specific requirements for each different platform, it is helpful to start with some general guidelines that will help your social media presence overall. Keep reading to see what they are!

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The Financial Guide: The True Cost of Optical Marketing

Posted by Madhu Singh on Thu, Oct 10, 2019 @ 09:10 AM

Based on the needs of our readers, we're starting a new series here on the VisionWeb blog called The Financial Guide. We'll explore your most pressing questions about money, profit, and billing in your practice. Feel free to submit questions via email or commenting below!

Many ODs hesitate to launch marketing campaigns because they believe them to be expensive. Of course, this is the case if you're thinking about putting on an event, doing a rebrand of your practice, paying for billboards, or creating other tangible advertising.

However, if you're focusing on a segment of your local population, running a limited-time discount, or conducting another short-term campaign for a small practice, expenses can be as low as $100. 

Let's break down the expenses of a marketing campaign to help you know what you can afford for your practice this quarter.

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7 Ways to Show Appreciation for Your Optician

Posted by Jeff Rezabek on Tue, Oct 08, 2019 @ 14:10 PM

Your optical dispensary can bring your optometric practice a big portion of the revenue. But only if your optician has the tools needed to educate patients about the lenses that will meet their sight, style, comfort, and budget.

Sometimes, patients and staff members can overlook the importance of an optician, but the work that they do helps complete your optometric practice staff and provides a vital service for your patients. There is always time to support your opticians and the other members of your team with a token of appreciation. After all, they are the face of your practice.

Below are some ways you can thank your hard working staff members.

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