Selling the frames in your optical dispensary can seem like a losing battle with online retailers undercutting you on price. But, the price isn’t always the deciding factor when making a purchasing decision. A classic read if you’re looking to understand how your patients make buying decisions is the book Influence: The Psychology of Persuasion by Dr. Robert Caildini. In this book, Robert Caildini lists six principles that help influence people to buy from you. In this post, we’ll quickly cover how some of his principles can be used to guide your patients to purchase frames from your optometric practice.Read More
One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like an "easy sell" since most patients coming into the practice will need to purchase products for their vision, the online competition your practice faces makes closing frame sales harder than it used to be. While opticians might not necessarily consider themselves as "sales people," there is definitly a big sales component for that role in the practice.Read More
Starting a new job is an exciting time, but it can also come with a level of stress and worry about what's ahead and if you'll perform up to the standards that are expected of you. Having a clear plan of action, training strategy, and knowing what your goals are in the new role will help shape your first few weeks on the job.Read More
In the eyecare industry, online retailers are constantly disrupting the market and pressuring ODs and optical dispensaries to adapt to the pressure in order to keep up. The industry standard for optical capture rate is 60%. Unfortunately, online retailers are making it more challenging to meet that number with their low prices. While your in-house dispensaries benefit from being able to provide individualized, expert care to ensure a patient’s Rx order is accurate, many online retailers are creating brick and mortar stores to further disrupt the industry.Read More
An optical dispensary in your optometric practice can assist in building revenue for your practice. However, you need more than just frames to run a successful optical dispensary; you need an optician. Unfortunately, along with other roles in your optometric practice, there can be a high turnover rate for opticians.
And, with the added pressure from online frame retailers disrupting your optical dispensing sales, how do you manage when you’re short an optician? This post offers a few options for managing your optical dispensary when you’re short an optician.Read More