5 Articles That Will Help Opticians Close More Frame Sales

Posted by Janelle Pauli on Tue, Jul 16, 2019 @ 13:07 PM

One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like a straightforward sale since most patients coming into the practice will need to purchase products for their vision, the online competition your practice faces makes closing highly valued frame sales difficult.

While opticians might not necessarily consider themselves as "sales people," there is definitely a big sales component for that role in the practice. Some opticians even earn commission or incorporate sales into their performance goals.

We looked around for some of the most helpful sales tips on the web that we could find to help you think harder about your role as a salesperson, the strategies you use, and how you can increase sales in the optical dispensary.

Read More

Guest Post: Top 10 Essentials for Your Practice's Online Presence

Posted by EyeCarePro on Thu, Jun 27, 2019 @ 11:06 AM

Our peers over at EyeCarePro are experts in helping eyecare professionals market their products and services. Here's what they have to say about creating a name for your practice online:

Assuming you already have a great website—a must-have for years by now—we’re going to start with an overview of each of the 10 things you should be doing. 

The vast majority of searches for a new eye doctor are made on Google. If you want more new patients, then here are things you should be doing to make sure your practice ranks front and center in your area.

 

Read More

Upcoming Optometry Events in 2019

Posted by Madhu Singh on Thu, Jun 13, 2019 @ 13:06 PM

If you're in the growth stages of your practice, attending events can help you seek new job opportunitiesexperience software demos, learn about vision care developments, and broaden your network of OD peersMost of these events revolve around continuing education (CE) opportunities, but many of them also include mingling events and product-related exhibits.

It's a good idea to keep a calendar of upcoming events because many registration deadlines are a month or so in advance. Here are a few conferences, tradeshows, and forums on our radar for the rest of 2019. We hope we have a chance to meet you at one of the events below.

Read More

3 Product Positioning Techniques For Summer

Posted by Madhu Singh on Thu, Jun 06, 2019 @ 11:06 AM

With the increasing temperatures, your patients are eager to get outside and be active. We've got you covered on educating them about polarized lenses and harmful UV rays. But, how do you tweak your sales messaging and products to accommodate for summer activities

First, we urge you to chat with your patients about their work and leisure lifestyles. If you find that they are active outdoors, then you might be able to recommend a few products to them. Get creative when you stock your dispensary with summer products. You'll want to make sure you have your patients' needs in order to be safe and protect their eyes this summer.

Read More

How Your Optical Shop Can Blow Your Online Competition Out of the Water

Posted by Janelle Pauli on Tue, Jun 04, 2019 @ 12:06 PM

It's not a surprise that your optical shop is facing competition from online retailers. If you find your patients are buying their frames online, you attempt to change your sales messaging and product positioning

E-commerce businesses often have large, digital marketing campaigns and lower prices, which can make them hard to compete with. However, your team's expert knowledge coupled with quality products in your optical shop should have what it takes to compete with online giants. How do you relay that message to your patients and keep them shopping in your dispensary?

Read More