In the eyecare industry, online retailers are constantly disrupting the market and pressuring ODs and optical dispensaries to adapt to the pressure in order to keep up. The industry standard for optical capture rate is 60%. Unfortunately, online retailers are making it more challenging to meet that number with their low prices. While your in-house dispensaries benefit from being able to provide individualized, expert care to ensure a patient’s Rx order is accurate, many online retailers are creating brick and mortar stores to further disrupt the industry.Read More
An optical dispensary in your optometric practice can assist in building revenue for your practice. However, you need more than just frames to run a successful optical dispensary; you need an optician. Unfortunately, along with other roles in your optometric practice, there can be a high turnover rate for opticians.
And, with the added pressure from online frame retailers disrupting your optical dispensing sales, how do you manage when you’re short an optician? This post offers a few options for managing your optical dispensary when you’re short an optician.Read More
Each and every day your eyecare practice is faced with challenge after challenge. And, one of the biggest challenges for many practices is competing with cheaper, online (and now brick and mortar) frame retailers, like Warby Parker. We stopped in at a local retailer to scope out the scene and gain a better understanding of what makes these retailers so appealing and the challenges they create for your eyecare practice. Here's what we learned.Read More
Your optical dispensing sales are up against a lot of competition. However, they are still an important contributor to your optometric practice profits. If you’re struggling to capture optical dispensing sales in your practice, there may be a simple fix.Read More
More than 50% of Americans prefer to shop online according to a study from BigCommerce. With more and more consumers choosing to shop online than in a physical store, it could be difficult to compete against the online retailers selling frames to your patients and undercutting your optical dispensing sales.Read More