One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like an "easy sell" since most patients coming into the practice will need to purchase products for their vision, the online competition your practice faces makes closing frame sales harder than it used to be. While opticians might not necessarily consider themselves as "sales people," there is definitly a big sales component for that role in the practice.Read More
Starting a new job is an exciting time, but it can also come with a level of stress and worry about what's ahead and if you'll perform up to the standards that are expected of you. Having a clear plan of action, training strategy, and knowing what your goals are in the new role will help shape your first few weeks on the job.Read More
In the eyecare industry, online retailers are constantly disrupting the market and pressuring ODs and optical dispensaries to adapt to the pressure in order to keep up. The industry standard for optical capture rate is 60%. Unfortunately, online retailers are making it more challenging to meet that number with their low prices. While your in-house dispensaries benefit from being able to provide individualized, expert care to ensure a patient’s Rx order is accurate, many online retailers are creating brick and mortar stores to further disrupt the industry.Read More
An optical dispensary in your optometric practice can assist in building revenue for your practice. However, you need more than just frames to run a successful optical dispensary; you need an optician. Unfortunately, along with other roles in your optometric practice, there can be a high turnover rate for opticians.
And, with the added pressure from online frame retailers disrupting your optical dispensing sales, how do you manage when you’re short an optician? This post offers a few options for managing your optical dispensary when you’re short an optician.Read More
Each and every day your eyecare practice is faced with challenge after challenge. And, one of the biggest challenges for many practices is competing with cheaper, online (and now brick and mortar) frame retailers, like Warby Parker. We stopped in at a local retailer to scope out the scene and gain a better understanding of what makes these retailers so appealing and the challenges they create for your eyecare practice. Here's what we learned.Read More