Optical Dispensing Tips: Benchmarks to Monitor in Your Dispensary

Posted by Megan Ludzenski on Tue, May 07, 2019 @ 15:05 PM

Monitoring industry benchmarks in your practice is important in order to keep your profits rising, especially in your optical dispensary.

Your dispensary serves as one of the main points of revenue for your practice, and if you're unaware that it is underperforming then you could be missing out on the opportunity to increase your profits.

We want to show you how to calculate two important numbers from our benchmark eBook that are specific to your dispensary and how it is performing.

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Tips for ECPs: How to Increase Frame Sales

Posted by Sharon Chin on Tue, Apr 30, 2019 @ 15:04 PM

On top of being a healthcare facility for your patients, we know that your practice is also a small business where frame sales are a big source of revenue. When your patients come in for their annual exam, you would like to see most of them filling their prescription at your practice.

Unfortunately, with the rise of online retailers, a lot of practices can become a showroom for their patients. Showrooming occurs when patients try on the selection of frames available in your practice, then buy the product online. However, there are subtle ways to prevent showrooming at your practice and increase your frame sales. Read these key tips for ECPs to see how.

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Objection Handling Strategies to Boost Optical Dispensing Sales

Posted by Jeff Rezabek on Tue, Apr 16, 2019 @ 07:04 AM

It’s getting harder to compete with online retailers. However, when you have patients in your office getting their exam, you have the perfect opportunity to sell them on purchasing frames from your practice because you know what they need.

Unfortunately, sometimes this isn’t enough, and showrooming practices persist. So, how do you push past common objection statements and close in on sales without damaging patient trust? Below are a few objection handling strategies to boost optical dispensing sales.

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How To Instantly Improve Your Optical Dispensing Sales

Posted by Jeff Rezabek on Tue, Mar 05, 2019 @ 11:03 AM

Your optical dispensing sales are up against a lot of competition. However, they are still an important contributor to your optometric practice profits. If you’re struggling to capture optical dispensing sales in your practice, there may be a fix simpler than you think.

Smile.

Have you ever notice how most advertisements show a person smiling? It’s not a coincidence. Smiling faces in advertisements improve the buyer’s perception of the product and desire to trust the person selling it to them. Can you use the same approach in your optometric practice?

Whether on the phone or in person, communicating with a smile can positively influence the patient relationship. In this post, we’ll explain how the power of a simple smile can be used to improve your optical dispensing sales.

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Eyewear Display Tips | Eyecare Practice Marketing

Posted by Sharon Chin on Tue, Feb 26, 2019 @ 10:02 AM

If your practice is experiencing a low optical capture rate, it could be because you haven’t spent enough time organizing your frame displays and selection. 

Display merchandising is very important in keeping your frame sales up. Effective frame displays engage your customers to make a purchase and allows you to inject personality to set your practice apart from competition.

However, not all of us have a trained eye for design and your practice might not have the budget to hire a professional service to revamp your practice space. Here are two quick tips on visual merchandising to boost your eyecare practice marketing today.

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