Madhu Singh

We're no strangers to the power of analytics and reporting here. We talk about the 5 Essential Insurance reports to make sure you're...

Hearing the advice and stories of fellow ODs is helpful when you're nervous about making a big change, looking for inspiration and goal...

No matter what industry you work in, there are countless reasons and tips published online for no longer relying on paper in your office....

As you know, one of the main ways for patients to find your practice is through searching for optometrists online. Most companies hire...

Requesting feedback is great for optimizing your products, customer service, patient care, and schedules. However, it's nerve-wracking to...

Dr. Justin Manning from Healthy Eyes Advantage recently presented a webinar on Creating a Rockstar Patient Experience. In addition to many...

All optometrists and their teams have been in a jam where patients have to wait between steps of their appointments. With the current...

For the generations that grew up with access to all necessary information on the internet, shopping habits are different to those of the...

We've discussed the importance of customer service in your optical dispensary, at your front desk, and in the exam lanes many times before....

Heading into a new calendar year could mean sorting out finances, preparing new marketing campaigns, or just keeping afloat during the busy...

In some states, minorities are less likely to visit their eye doctor. Sometimes this is due to discrimination or lack of access. This...

Although expansion is usually associated with a time of exponential growth, the current safety measures surrounding coronavirus call for...

When you've experienced a big setback, it's difficult to figure out where to start to get yourself back on track. For an optometry...

Most optometrists keep updated on eye health through various news sources, articles, books, events, and CE courses. However, many of us...

Billing processes can be confusing at best and frustrating at worst. We're always looking for ways to simplify your billing and help solve...

Throughout September, we'll be broadcasting helpful and free webinars in collaboration with industry experts, partners, and optometrists....