Why Your Optometric Practice Needs A Responsive Website
Mobile devices have changed the way users communicate with businesses, practice optometry, and access information. According to this...
The Ultimate Guide to Hiring in Your Optometry Practice
Every practice reaches a point where they need to upgrade their space, software, or optometry team. Usually, this is a good sign that your...
Using the Enneagram Personality Test in Your Optometry Practice
Making personal connections, interacting with a team, and keeping motivated at work can mean very different things for different people....
How to Remove Yelp Reviews
Just about every business is going to receive at least a few negative online reviews. Usually the customer truly had an unfavorable...
5 Signs It’s Time To Switch to a New EHR Software Provider
Your EHR and practice management solution is the glue that ties your entire office together. For this reason, it’s important to ensure that...
Mastering Money in Your Optometry Practice
Optometrists and all eyecare professionals aren't usually equipped with finance and money management skills during their training or...
How to Respond to Poaching in Eyecare
You work hard to hire the right eyecare professionals, train them on your software and workflow, and nurture their career growth....
3 Optical Dispensing Lessons Learned from Online Retailers
More than 50% of Americans prefer to shop online according to a study from BigCommerce. With more and more consumers choosing to shop...
How Optical Software can Reduce the Stress on Your Front Office
A great relationship between an OD and their front office staff helps improve the quality of office teamwork and overall patient care....
Playing Hide and Seek with Your Claim Denials
Many ODs may notice their claims aren’t being reimbursed, and in many cases they don’t have the bandwidth to investigate or they don't know...
The Ultimate Guide to Finding the Best Optometry Technology
There is a lot to know about the pricing structure, available features, customization, and legal contracts behind adopting a new EHR, PM,...
5 Articles That Will Help Opticians Close More Frame Sales
One of the biggest jobs of being an optician in an eyecare practice is to sell, sell, sell. While it may seem like a straightforward sale...
3 Tips for Effective EHR Software Training
You’ve decided to splurge a bit and upgrade your optometric practice with practice management and EHR software. Now, you can sit back and...
4 Video Marketing Essentials for Your Eyecare Practice
You've probably noticed that almost every successful eyecare practice has a promotional video that showcases its office, equipment, ODs,...
4 Ways Technology Will Help Your Front Desk Stand Out
The waiting room and front desk of your eyecare practice is where your patients get their first impression of your entire office, which is...
Marketing for Optometrists: Cause Related Marketing
Does your practice give back? Should your practice advertise the causes they support? It's important to premeditate your marketing plan for...