The Official VisionWeb Blog

Our online ordering tool has been making ordering easier for both you and your lab. We've included functionality that will allow users a place to enter Dispenser Notes for internal use in their dispensary along with a button for Additional Info.

We are constantly taking note of how our users interact with the platform in order to improve it. For example, we created the Additional Info and Dispenser Notes fields so that your order isn't flagged in the lab's system to be reviewed manually instead of being automatically trayed for processing. Let's show you how to use these features and speed up your ordering capabilities.

It’s getting harder to compete with online retailers. However, when you have patients in your office getting their exam, you have the perfect opportunity to sell them on purchasing frames from your practice because you know what they need.

Unfortunately, sometimes this isn’t enough, and showrooming practices persist. So, how do you push past common objection statements and close in on sales without damaging patient trust? Below are a few objection handling strategies to boost optical dispensing sales.

Window-shopping, browsing, or showrooming, whatever you call it in your practice, when you don’t engage with a patient that says they are “just looking,” you’re missing an opportunity to convert frame purchases. A common objection you may hear when pitching the frames in your optical dispensary is that “they are too expensive.” If you’ve explained the value of the frames and your patients are still resisting, it might be time to rethink your pricing strategy.

Staying organized in your optical dispensary is key to keeping a clean and professional image as patients come and go. Organization is also key for opticians to be efficient as they work to fix and adjust frames for patients. We all know that frame parts and tools are small and easy to lose. So how do you keep your optical dispensing workstation organized so it's easy for you to quickly make frame adjustments without losing any pieces along the way?

In addition to providing care to diagnose and correct eye health issues, there’s also a retail aspect to many optometric practices. Optical dispensing solutions, like VisionWeb’s online lab ordering platform, have enabled thousands of practices to place and track their optical product orders for spectacle lenses, contacts, and frames.