Optical Marketing: Is Your Eyecare Practice on Instagram?

Posted by Janelle Pauli on Wed, Apr 15, 2020 @ 11:04 AM

Every eyecare practice's social media strategy is going to be a little different and should continuously change based on the time of year, holidays, staff changes, and trends.

Your resources, budget, target market, and experiences are all going to play into what makes up the right strategy for your practice specifically. While Facebook marketing is probably the place to start on social media, there are plenty of other platforms that might make sense for your practice, like Instagram.

Today we want to look at how you might be able to include Instagram in your strategy, and some tips for getting started if you think it's the right step for your practice. 

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The Best Optometry Podcasts Today

Posted by Madhu Singh on Thu, Feb 13, 2020 @ 18:02 PM

How do you take time out of your day to keep updated on the eyecare industry trends, discoveries, changes, and regulations? Podcasts are basically on-demand radio shows you can listen to when you're getting ready in the morning, on your commute to and from the practice, and during your lunch break.

You can actively keep up to date while you go about your day-to-day tasks instead of cutting into your relaxation time. If you're looking for inspirational podcasts to give you good business ideas, we've written a blog post with our top 5 podcasts here. However, if you want more optometry-specific or medical-focused podcasts, read on for our favorite shows.

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7 Optometry Blog Articles Our Readers are Obsessed with This Year

Posted by Madhu Singh on Thu, Feb 13, 2020 @ 18:02 PM

If you're curious what your peers in optometry are interested in, these blogs have been the most-read by our audience this year. They're full of tips, advice, entertainment, and resources for ODs and office managers. Keep reading to see what everyone's buzzing about:

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Are You Falling in Love with EHR Software this Valentine's Day?

Posted by Megan Ludzenski on Thu, Feb 13, 2020 @ 18:02 PM

Falling in love: we all do it at least once in our lives. Finding the perfect EHR software for your practice is a lot like finding your soulmate, it takes time and effort, but once you find it, nothing can stand in your way. With Valentine's Day right around the corner, we encourage you to take a break and enjoy looking at the 7 (funny) stages of falling in love...with your EHR software that is!

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Patient Scheduling: The Stages of Dealing with Late & No-Show Patients

Posted by Megan Ludzenski on Mon, Feb 10, 2020 @ 04:02 AM


You work incredibly hard in your practice to keep everything organized, technology up-to-date, and inventory stocked to best serve your patients. So, it's no surprise that you and your staff are left frustrated when a patient shows up late or doesn't show up at all.

We realize how big of an issue late and no-show patients can be for many practices. Frequent late and no-show patients can really set your practice back.

Today, we want to take you through the stages of dealing with these types of patients and then offer some ideas for how you can deal with them.

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