We wrote an article overviewing the most common questions that our sales team gets asked during software demos. While we were getting together the most common questions, we were also able to comprise some of the uncommon questions. This will give you a little more insight into the Uprise software and will help you brainstorm different types of questions to ask during any of your next software demos.Read More
Although ECPs usually don't have a business background, some business savvy is required in order to stay relevant in the ever-changing eyecare industry. Companies conduct SWOT analyses when they're moving into new markets, looking to expand their user base, or assessing their position.
We'll show you how to conduct a SWOT analysis for where your optometry practice stands in relation to your competition, locally and nationally.Read More
The use of a patient portal in your eyecare practice will have a lot of benefits for both you and your patients. But sometimes, practices can run into challenges getting all of the benefits out of a patient portal due to lack of acceptance, promotion, or use by your patients. We found survery data that talks about some of the features that patients enjoy the most from patient portals.Read More
Your resources, budget, target market, and experiences are all going to play into what makes up the right strategy for your practice specifically. While Facebook marketing is probably the place to start on social media, there are plenty of other platforms that might make sense for your practice, like Instagram.
Today we want to look at how you might be able to include Instagram in your strategy, and some tips for getting started if you think it's the right step for your practice.Read More
How do you take time out of your day to keep updated on the eyecare industry trends, discoveries, changes, and regulations? Podcasts are basically on-demand radio shows you can listen to when you're getting ready in the morning, on your commute to and from the practice, and during your lunch break.
You can actively keep up to date while you go about your day-to-day tasks instead of cutting into your relaxation time. If you're looking for inspirational podcasts to give you good business ideas, we've written a blog post with our top 5 podcasts here. However, if you want more optometry-specific or medical-focused podcasts, read on for our favorite shows.Read More